What are you doing to make your product stand out?
Consumers today are inundated with choices and shelves are crowded with product options. One of the key challenges brand owners face is setting their product apart from the crowd and many are doing so by creating packaging that is not only aesthetically pleasing, but also unorthodox and unusual.
According to creative agency Accurate Creative, "innovative shaped containers solve problems and appeal to the consumer that’s looking for something a little different. It’s the x-factor that can make a product leap off the shelf."
Therein lies another challenge, however: unconventionally-shaped packaging does not lend itself well to traditional pressure sensitive labeling.
Shrink sleeves present a more versatile option. Printed on a flexible, durable film that reduces (or "shrinks") in size when heat is applied, shrink sleeves conform tightly to the shape of the packaging, creating an attractive labeling solution. They are a perfect fit—literally—for uniquely designed containers.
While shrink sleeves can be created with a variety of substrates, the most popular is PETG—which features an extremely high shrink rate (up to 78%) and very low vertical shrink. Along with the use of distortion to allow text and images to appear correctly and proportionately after shrinking, this provides for a more accurate finished product. As a result, PETG sleeves can be altered to accommodate almost any shape of package.
Additionally, layflat sizes available in the PETG substrate span from 30mm to 154mm, giving the sleeves the ability to fit a wide range of different sized packages.
Do you rely on atypical packaging to set your products apart, and if so, could shrink sleeves be the labeling solution you’ve been looking for?