Living Labels

AR-Enhanced Packaging

In today’s fast-paced world of rapidly-changing technology, it is more important than ever before to have the proper tools in place to take your packaging to the next level. Traditional label designs and printing processes are continually evolving by implementing cutting-edge digital technology in order to keep up with the instant gratification now desired by consumers. Because of this, it is crucial to incorporate these new and innovative ways for your target audience to connect with your brand.

One of the most popular ways of accomplishing this is augmented reality (AR), a method in which interactive content is used to tell your story, bringing your traditional pressure sensitive labels, shrink sleeves or flexible packaging designs to life. Seeing is believing!

How does AR work, exactly? Glad you asked: here, we will take you through a step-by-step overview of the process.

Bringing Packaging to Life with AR



User downloads appropriate AR app…



…discovers interactive content…



…engages with your story…



…relates with your message…



…and connects with your brand.


Bring to Life

Bring your packaging to life!

For a small company like ours, venturing out into the cutting edge world of Augmented Reality is quite a leap. We have the utmost respect for Century’s capabilities and their desire to expand their offering in the print world. Their professionalism and communication in walking us through this unchartered territory was exceptional. We now have a package that is truly the first of its kind in our category and look forward to sharing it with the marketplace.
— Tom O. (Peak Enterprises, Inc.)

Augmented Reality Articles