Century Label to Exhibit at the Craft Brewers Conference and BrewExpo America

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Century Label is excited to announce they will be exhibiting at the Craft Brewers Conference & BrewExpo America® April 9-11, 2019 at the Colorado Convention Center in Denver, Colorado.

Century Label will network with craft brewers from all over the country and exhibit the latest shrink sleeve technology in Booth #9094. Stop by the booth and meet the Century Label team members, discover some of the new products Century has to offer those working in the craft brewing industry, and explore Century’s full product and service catalog to see how it can help your beer business.

As a significant player in one of the fastest growing markets in our industry, we continually look for the latest technologies in shrink sleeve printing and application that will differentiate our value proposition from others.
— Century Label Vice President and General Manager, Todd R. Frendt

Already a leading supplier of shrink wrap technology and labeling for various industries across the United States, Century Label’s product and service catalog offers the beverage industry countless opportunities to advance its labeling in an effort to reach new markets and capture the attention of consumers.

Century is excited to explore potential partnerships at the Expo, especially with craft brewers expanding into the cannabis-infused beer market, an exciting new trend gathering steam in light of shifting cannabis legislation across the country. On display in the booth will be a co-branded augmented reality sleeve created in coordination with Tripack, a leading U.S. manufacturer of labeling and shrink wrap application equipment. Century is uniquely positioned to offer blossoming new craft breweries and beer companies new labeling and shrink-wrapping options suitable for the modern market.

5 Advantages of Augmented Reality Packaging

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Augmented reality (AR) provides a way for people to interact with a real environment through portable devices. AR adds layers and dimensions of interacting with the environment not possible in the real world. Companies are taking advantage of this new technology in the way they package goods for consumers.

How to Use AR with Your Packaging

There are several ways that AR can bring customers and products closer together, to make the shopping experience more entertaining and meaningful.

  1. Many products have small labels. AR can be practical by magnifying those small labels and making them easier to read.

  2. Enhance your catalog with AR, as Ikea did. When you wave your smartphone over the pages, you get the option to design a 360-degree view of a room with Ikea products, as well as watch videos and interact with 3D models of items they’re selling.

  3. Make the shopping experience more convenient, like Topshop did. With augmented reality dressing rooms, customers at Topshop can see how a garment would look on them without having to physically try it on. Trackers in the dressing room superimpose your choice of clothing on your body so you can see, quickly and easily, how it would look and fit.

  4. Spice up your print ads with some kinetic action. With HP Reveal, Lexus makes their cars come to life, turning into 3D versions that can drive right off the page. This digital experience is entertaining and makes the product even more attractive.

  5. Use AR for special promotions. Heineken’s logo, when scanned, produces a digital 3D globe that customers can explore. They also offered sweepstakes prizes for the Latin Grammy Awards which generated lots of interest in their product.

Use Augmented Reality Wisely

Just because you can use augmented reality doesn’t mean that it should be used without a plan. Experts note that some instances of AR can backfire or be a waste of time.

As always, know your audience. If you are selling a medicine used primarily by the elderly, AR packaging may be helpful, but not if the consumer is unable to use it. Many older customers do not look for AR or are not even aware of it. AR is a product enhancement that will be more attractive to younger consumers.

Remember that gimmicks wear out their welcome pretty quickly. AR should enliven the connection between customer and product, it should mean something with respect to the product. Having AR without a strategy it will not heighten the experience and can even distance potential customers from the product.

Know your audience and keep the experience meaningful. If you approach AR in the right way, it can invigorate your connection with your clients and make your products stand out.

Contact Century Label to discover new possibilities and applications for augmented reality.

4 Benefits of Private Labeling for Your Brand

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Private labeling occurs in many different industries, from cosmetics and household cleaners to foods. As a product manufacturer, private labeling could be an excellent opportunity for increased profits, decreased competition, and many other advantages.

Commonly referred to as “generic”, they are anything but: private labels compete with brand-name products and are typically sold at lower prices. Private labeling is a common form of merchandising that can generate positive returns on investment for store owners and manufacturers.

What Are Private Labels?

Private labels—or store labels—are exclusive labels that a particular store owns. They are the packaging and brand names specific to a particular store. Examples include Walmart’s “Great Value” Costco’s “Kirkland” brand, and “Private Selection”, available from Kroger.

Manufacturers of goods can sell their items for private labeling in addition to creating their own brands. Kraft, for example, manufactures its products for sale under the Planters Peanuts brand name as well as under private label names. This carries the benefit of marketing a product to larger retailers to sell the product in the retailer’s brand packaging, expanding reach and sales potential.

By selling to private labels, a manufacturer can eliminate the cumbersome branding process that requires creation, testing, implementation, and distribution. When you have a business to run, these actions can be time consuming and costly. Selling to a private label can bypass much of the branding process to save time and money. For companies that choose to produce their products under both their own brand and that of a private label, Century Label can handle the packaging needs for both.

Higher Profit Margins

Brand personality is incredibly important for building a customer base, creating product designs, and establishing marketing campaigns. If you run a business, however, you know how expensive and time-consuming branding can be. Private label products use the retailer’s private label brand. It is up to the end retailer to design the manufacturing, packaging, and marketing – not up to you as the creator of the good, eliminating added costs. You only pay the product cost without a premium for brand name or expensive marketing campaigns.

Lower Operating Costs

Private label products have to sell themselves; they are typically items that do not necessarily need advertising campaigns to fly off the shelves. Products chosen should regularly sell at five or six times the manufacturing price. This will leave the manufacturer room to provide the price discounts required of private-label goods. Therefore, most items chosen are cheaper to manufacture and produce in high volume. Since most private label products end up receiving large orders from major retailers, manufacturers yield the benefit of creating and shipping all products to a single customer. Both factors result in reduced operating costs.

Better Brand Loyalty

In the past, consumers largely saw brand-name goods as superior to private labels. Today, however, store brand or private label goods have made a name for themselves in the world of high-quality goods. Private label products have attained higher quality levels and consistency, thanks to better product innovations and improved manufacturing processes. They have transformed into “premium” private label goods. A better reputation surrounding private label products has led to better brand loyalty, with consumers staying loyal to one store because they know that is the only place they can find the private label item.

RELATED ARTICLE: The Importance of Packaging: Why it’s Necessary to Take Branding Seriously

Greater Market Stability

Today’s consumers choose private label products for quality, consistency, and affordability. Even in economic downturns, private label goods enjoy steady sales thanks to lower price points. The overall stability and inelasticity of the market can benefit manufacturers, as there is less of a chance of retailers freezing their orders during tough times. In fact, most retailers will increase their order quantities during economic downfalls because private label goods become more popular when times are tough.

If you would like to enjoy the myriad benefits of private labeling at your manufacturing company, contact Century Label to receive a free quote. We can provide high-quality labels and packaging for a manufacturer’s own brand as well as private labels.

Century Label Renews G7 Master Qualification, Adds Colorspace Qualification

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Century Label has announced the renewal of the G7® Master Facility Qualification of its integrated color management system, used primarily in producing digital labels, shrink sleeves and flexible packaging at its plant in Bowling Green, OH. In addition, Century has earned the G7 Colorspace Qualification for their proofing system.

G7 is an industry-leading set of specifications from Idealliance® for achieving visual similarity across all print processes. It is a global standard widely used to measure the color accuracy on any output device. G7 Master status indicates that the facility has calibrated certain equipment and systems to G7 gray balance and neutral tone curves and can deliver G7 proofs and print products.

The most stringent level of G7 compliance recognized by Idealliance, G7 ColorSpace includes all the requirements of the G7 targeted level and adds the matching to an entire reference print condition. Due to this compliance level, it now qualifies the company as a Master Facility Colorspace. The results of these tight tolerances are extremely close proof to press correlations.

“We are extremely proud of our team for achieving G7 Master Qualification. Quality and repeatability are vital to our customers,” says Rob Banister, Color Manager of Century Label. “Our commitment to the G7 methodology is just one example of how we’re maximizing our performance for the benefit of our customers.”

In 2016, Century Label joined a select group of global print service providers who have successfully completed training, examination and qualification process of their print production processes, validating their capabilities to the highest level of global industry standards and specifications. The implementation of the G7 methodology enables printers to reproduce a visually similar appearance across all printing types and substrates along with improving process control and production efficiency.

“We applaud Century Label for utilizing the G7 Master Program to assure consistency and quality in their proofing, brand color management and print processes,” commented Timothy Baechle, CEO for Idealliance. “G7 Master Qualification demonstrates a level of control and expertise that places Century at the top of their field. We applaud their leadership, commitment and support of the G7 Master Qualification Program.”

Idealliance is dedicated to guiding media production best practices, specifications, and standards, worldwide. To learn more about G7 Master Qualification, please visit idealliance.org.

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