What Are Hyper-Customized Printed Labels?

Stand Out with Hyper-Customized
Printed Labels

What are Hyper-Customized Printed Labels?

Century Label has offered high-quality customized label printing since 1980. Our process allows businesses to order custom-made, top-notch labels for their products. We consistently win design awards for our labels, year after year. One of our top services is hyper-customized printed labels, where we design 100 percent unique labels for short-run prints.

What is Hyper-Customization?

Hyper-customization means our process creates labels that aren’t just unique—they’re truly one of a kind. Every hyper-customized printed label goes through only one short- to medium-term print run, and is designed specifically to be a unique creation that is never repeated.

The Hyper-Customization Process

For our hyper-customized label designs, we use HP Mosaic to generate customizable artwork. This is the best tool in the trade for generating automatic art with customizable data. We begin each label with a single vector file, which we produce and customize to your product’s specifications. Automated generation allows our hyper-customized labels to be an explosion of eye-pleasing color and complex patterns. Contrary to the name, automated generation is not the computer doing the job for us; we curate each generation to make absolutely certain the design suits your print run, and every label is different—just one factor that makes hyper-customization so popular.

Once generated, a vector is transformed into a variety of fractal imagery or interesting design patterns. This system provides flexibility of design in a way other customization methods lack. It’s also why every run is so distinct, as generation only produces one of each image.

The results of this process are full-color labels with endless variation. Each hyper-customized label is a one-print run with no repeats, meaning every single product has a single unique label, and not even the same item will have two of a kind. These unique runs are perfect for small, simple products that need a standout label with eye-popping colors and patterns.

HP SmartStream Mosaic

HP’s Mosaic software is an art generation tool used by graphic designers and custom printers to simplify the process of creating pattern art. The software is an easy-to-use solution that can smoothly integrate with other design essentials. Mosaic generates patterns using full color and is based off of a set of generation rules that were curated to create only the best patterned images. When an image is created, we can manipulate text and data to enter your product information or even add other images.

The automated designs serve as only the base for our labels. Once an image is created, we can curate the remaining information into a unique design that truly highlights what makes your product special. 

Available Options

We offer hyper-customization for a variety of labels. Not only is this available for traditional, simple labels, but we also provide the option for customization on most digitally printed products. We can hyper-customize shrink sleeves, pressure-sensitive labels, and several other items.

Beyond the different types of labels, we also offer variable data labels. For situations in which you need to change elements (such as product names, numbers, or even barcodes), our process will automatically create the next consecutive item without error—providing full flexibility in our printing that saves the hassle of generating a new label. 

We can do this because of the power of digital printing. When we send items for runs, we do not need to change the entire process; instead, we can alter small pieces to create unique, fully customized labels at a much lower cost.

Hyper-customization is an excellent design option for low-cost, unique labeling and packaging that packs a punch, without taking away from your product and design needs. 

For a no-obligation, confidential initial custom bottle label consultation with one of our design experts, click here.

Custom Bottle Labels That Stand Out from a Crowd

Designing-Custom-Bottle-Labels-That-Stand-Out-from-a-Crowd

The craft brew market is growing, which is great news for the industry. Individual brewers are seeing more competition for the same consumers, so it’s up to each brewer to find a way to stand out from the masses. You know your beer is the best, but until consumers buy it, they don’t. How do you get the customer to choose your brew? Custom bottle labels. 

Craft beer labeling matters almost as much as the beer’s taste. Customers have to notice your brand so they can find out just how fantastic it tastes. Maybe your labels just don’t pop. Maybe they’re looking for your beer, but they can’t remember what the labels look like. Either way, crafting a solid impression is just as important as crafting the beer itself.

Take a look at some of these custom bottle labels from Century Label. You’ll never forget them, right? What gives something like the Great North Aleworks or Sun King Brewing labels such an edge?

Color Me Surprised

Turns out, there’s a lot of science behind why customers prefer one brand design over another. Color, texture, typeface, and material all influence buyers’ choices. Did you know that 90 percent of judgments about a product are made because of color alone? 

Color selection and design need to be based on the personality of your brand. Is your craft brew a down-to-earth, average Joe’s choice? Go with an earthy brown, basic bottle. There’s an entire psychology behind color theory and its impact on marketing. There’s a lot of debate about how much, say, yellow affects someone’s mood. 

One thing that’s certain…

Colors provide associations your customers may not be aware of. 

Sometimes, it’s best to let your product do the talking. If you’re bottling your drinks in clear glass, for example, you need to design your label in a way that highlights the drink itself. This includes matching the colors of your drink to the label.

Century Label’s custom bottle labels for Sun King are good examples of this strategy. The combination of vibrant, warm colors works really well for a standout, high-energy brand. Take a look at the colors. That orange and blue combination is a classic of color theory. The strategy here is using complementary colors – colors on the opposite sides of the color wheel from each other – to make the product bright and sharp. You can also use a monochromatic design, with one color in different shades, and triple color schemes for different effects. That’s the advantage of custom bottle labels – they really arecustom.

Crafting Memories

The size of the market means you can’t afford to have a generic label design. Your beer needs a custom bottle label that people will remember. You need to consider all aspects of your container, product, and even the sales environment. Buyers will have trouble recognizing your product’s name if the text on your bottle is too small or unclear. And while a reflective, metallic texture will certainly catch the eye, it also may be difficult to read if you don’t make accommodations for lighting. 

The drink’s container also has an impact on your labeling. A bottled drink offers less design space than a canned package. Century Label’s Wolf Pack design is an innovative solution: Some bottles are made from aluminum, which, in addition to other advantages, turns the entire bottle into a canvas. This solution means the beer has a consistency in its design – even across containers and materials.

There is no universal rule for good bottle label design. Branding your beer comes naturally, and you know yourself and the product better than anybody. Choose the custom bottle label that works best for your drink’s identity. 

For a no-obligation, confidential initial custom bottle label consultation with one of our design experts, click here.

When it Comes to Nutraceutical Packaging and Labeling, What’s on the Outside Counts, Too!

By 2025, the global market for nutraceutical products is projected to reach $578.23 billion according to a December 2017 report by Grand View Research, Inc. There’s no doubt about it – capturing a share of this burgeoning market can be profitable, but will be increasingly difficult, as more competition enters the field.

As the demand for nutraceutical products grows, inevitably, consumer demands will evolve. And, as you probably already know, consumers view packaging – whether consciously or not – as a key factor in making buying decisions. Packaging and labeling can make or break products in this category – maybe even more than in other categories.

Changing demands must be met by changing packaging.

With a growing awareness of health issues and an aging baby boomer population, producers and packagers of nutraceuticals that want to thrive must stay in touch with the changing demands of consumers. In addition, they’d better be committed to – and willing to invest in – making changes to their product packaging to align with consumers’ desires.

E-Commerce presents a different set of concerns for nutraceuticals.

Online vitamin and supplement sales are increasing 12% faster than the e-commerce average. As more nutraceutical manufacturers look to grow online sales, they must also tackle the challenges posed by the e-commerce model. For example, shipping may mean that your products will be bundled with other non-similar products. And the conditions (moisture, temperatures, etc.) will most likely be unknown. Weight and size are also of greater concern.

Failure to provide the necessary packaging features that stand up to the conditions of e-commerce distribution will result in a poor consumer experience that will reduce sales and could even lead to the end of the brand.

Stand out with disruptive package and label designs.

Whether consumers purchase their nutraceuticals online, or in a store, they are overwhelmed with options. In the nutraceutical space, it’s becoming even more necessary to develop packaging and label designs that disrupt the eye of consumers and grab attention.

But, while important, the focus on differentiation cannot be allowed to trump the other critical factor in consumer decision-making: trust. Because product credibility and trust in nutraceutical brands so heavily impact the buying decision of consumers, it’s vital for nutraceutical manufacturers to invest in the right packaging to convey that credibility, while standing out from the crowd.

Should flexible packaging be in the mix?

For manufacturers of some nutraceuticals, thinking outside of the traditional bottle should be part of their plan. Consumers love flexible packaging – as long as it delivers a quality product in the expected condition. Flexible packaging, such as pouches, films, bags, envelopes, sachets, wraps, stick packs and foils–stand-up and lay-flat–are all types of flexible packaging widely used by manufacturers today. These types of packaging can offer maximum impact without taking up a large footprint on store shelves and easily stack or nest for display or transportation.

Environmental concerns of nutraceutical consumers.

A growing number of consumers are committed to environmental responsibility. To consider environmentally friendly packaging options is especially wise for nutraceutical manufacturers, as sustainability is especially important to nutraceutical customers. Because many of these consumers are looking for a natural alternative to traditional prescription drugs, they are more likely to show concern for the environment. Products packaged with too much wasted material can be a turn-off to these consumers. In addition to being convenient, flexible packaging can offer an efficient option that appeals to this segment.

It’s an added benefit that flexible packaging can reduce production, inventory and transportation costs to manufacturers.

Labels and packaging that sells, informs and teaches.

If a company opts to utilize a material or container that is unfamiliar to consumers, providing proper disposal instructions on the label and proactively marketing the sustainable innovation will help to ease the learning curve.

Expert advice to ensure the best packaging solutions.

Century Label recognizes the fact that custom printed labels are a vital component of nutraceutical marketing. Nutraceutical products combine dietary and medicinal properties and include many health and beauty benefits.

We’ll help you highlight your ingredients and features with attractive and easy-to-read custom nutraceutical labels. We’ve been creating professional and informative nutraceutical packaging that will earn the initial trust of potential customers and encourage them to try your product.

Our expertise includes the printing of nutraceutical labels, shrink sleeves and flexible packaging in multiple shapes and sizes, including tamper-resistant versions.

An effective nutraceutical marketing plan includes a very intentional packaging and label design. It almost goes without saying that nutraceuticals require the right form, function and design. Because so many factors enter in, it’ll pay to include a reputable label and packaging expert with a solid nutraceutical track record.

For a no-obligation, confidential initial consultation with one of our nutraceutical packaging experts, click here.

We’re No Old Dog. We’re Always Growing – for You.

Contract-Packaging-Association

Century Label’s Contract Packaging Association membership is part of the plan.

Who says you can’t teach an old dog new tricks? While Century Label, a division of CMC Group Inc, has spent more than 35 years providing award-winning printed materials, custom pressure sensitive labels, shrink sleeves and flexible packaging to brands across the nation, we are no old dogs!

We continue to invest heavily in increasing our level of expertise and expanding our capabilities. Advanced software, the latest equipment, and people who are always learning, growing and improving. That’s our commitment.

Please excuse us, while we toot our own horn for a minute.

With onsite printing facilities, state-of-the-art equipment, and experienced production and graphics teams, we’re a G7 Master Printer, committed to meeting your unique packaging needs. We’re known for our award-winning digital and HD flexo print quality, our flexibility, and our state-of-the-art color management system, as well as highly personalized printing. (One print run—no two labels are alike.)

Since 1980, Century Label has had a solid reputation for exceeding the expectations of our clients in several markets, including:

But we’re not resting on all this recognition and acclaim. In fact, we’re working even harder to stay at the top of our game.

So, why CPA Membership? We do it for you.

Our membership in the Contract Packaging Association is an investment in our continued growth and expanding ability to serve you.

Here are just a few of the advantages we gain from our CPA membership and share with our valued customers:

  • Industry insight – The ability to stay up-to-date on what’s happening in the labeling and packaging industry, including technological advances in products and processes.
  • Legal consultation – The ability to stay ahead of food and drug regulatory law with an emphasis on packaging and labeling issues.
  • Access to CPA educational collateral and events – Opportunities to expand our knowledge through CPA educational events and materials. This is one of many resources for us.
  • Industry impact – Opportunities to participate in invitation-only industry events and forums, so we can share our customers’ needs and desires – and our own learning experiences –  with a group that has the power to impact meaningful change in the contract packaging industry.
  • Networking – The CPA is a vast network of printing professionals, including co-packers that may empower us to better meet specific needs of customers.

It’s all about you. Really, it is.

We know, you’ve heard that line before. But before you click away, let us reassure you that we mean it. To the core of our business, we’re making daily decisions through the filter of our customers, what they want and need, and the way their product gets packaged, labeled, displayed, sold, and used in homes and businesses.

With that in mind, we’ll never stop investing in gained knowledge, and the application of that knowledge. All with the goal of providing leading edge label printing, shrink sleeves and flexible packaging to brands across the nation because we’re no old dog!

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