Market with Custom Specialty Beverage Labels

One of the most effective ways to improve the brand recognition of a specialty beverage is by designing a unique, custom label. The industry of specialty beverages is notorious in its use of attractive, attention-grabbing labels to improve visibility among consumers. Whether we’re talking about marketing craft beers, wines or spirits, the following tips will help create a specialty beverage label that boosts the branding and marketing of the beverage itself.

Century produced shrink bands and pressure sensitive labels for Hella’s Founders Collection.

Choose a Theme

Specialty beverages generally use captivating labels to stand out among other products and garner the attention from potential consumers. This can make creating a unique brand and label challenging.

The best strategy is not to worry about what others are doing and craft a personlized theme for the brand and product. Then, use the right colors, images, and materials to create that specific theme. For example, Hella Cocktail Co. uses a minimalistic set of hat and glasses, as well as old-time lettering to evoke a unique, vintage feeling that stands out to the customer.

RELATED ARTICLE: Custom Bottle Labels That Stand Out from a Crowd

Tell a Story

While using creative imagery, lettering and themes to make a label stand out is important, it’s not enough. Engage the customer directly by providing information about the product. This information can highlight the unique varietals that the beverage offers. Alternatively, share the origin story of the brewery or the specific product. Consider the target audience and determine what kind of information they would appreciate.

Go the Extra Mile

When selling specialty beverages online and shipping them directly to the customer, make sure to use custom labeling to make the experience a unique one. A unique or specialized label targeted to the consumer will show special attention to detail and consideration that will make your business stand out from others. Add labeling to the package itself to boost brand recognition and impress the customer from the moment he or she receives the beverage.

Consider Quality

The design and information included on specialty drink labels is crucial in attracting consumers, but also consider the quality of the labels—use labels that are resistant to a multitude of conditions and environments. Also, they need to provide color and design options that accommodate your label ideas, as well as be ready on time and at a reasonable cost. Century Label can provide all of these features.

The sky’s the limit in choosing to market specialty drinks. Search for labels that fit a specific graphic designs, but also are affordable, made from reliable materials and available in a timely manner.

Your Brand is Our Business - Let’s Get Started

The design team at Century Label is ready to help you take your vision and apply it to your specialty beverage packaging. We will take you through every step of the process, preserving the integrity of your brand and using high-quality printing techniques.

Our customer care specialists are standing by to make sure every order is exactly the way you imagined it, ensuring your satisfaction. Request a quote today to get started on your own quest for specialty beverage marketing success.

Pressure Sensitive Labels, Shrink Sleeves and Flexible Packaging: What’s the Difference?

At Century Label, we feature three main labeling and packing products that provide efficient, individualized solutions for specific client requests. Each of these options is ideal for different products and distinct goals. Learn more about the features and benefits of our three core products: pressure sensitive labels, shrink sleeves and flexible packaging.

Pressure Sensitive Labels

Our award-winning pressure sensitive labels feature full color capabilities and premium quality, perfect for helping a brand to stand out on the shelf. These labels are appropriate for a number of products, but ideal for bottles, jars and other containers where the brand must be the center of attention. Pressure sensitive labels are printed using two different methods:

  • Digital Labels: Digitally printed labels are perfect for shorter printing runs, as it allows for less expensive and faster printing, as well as easier customization. These labels feature 1,200 DPI resolution and allow for a variety of colors by using up to six inks. Great for photo images.

  • HD Flexo Labels: Ideal for longer printing runs, the HD Flexo printing process allows for a more detailed, high resolution of 4,000 DPI with greater clarity and richer color. This process can also incorporate cold foil metallic imprints.

Shrink Sleeves

Available in digital or HD Flexo printing, shrink sleeve film adjusts tightly to the container once it is exposed to heat. These labels provide a 360-degree display of the chosen artwork, and with the eight-color digital process, the brand dominates the container in space, color and vibrancy. The properties of shrink sleeve film also allow multiple products to be packaged together, as well as create a perforated tamper-evident measure to protect consumers from tainted products. The perforations make it easy to remove the label and recycle the container.

Shrink sleeves are commonly used to label and cover energy drinks, beauty products, certain medicinal items and anything using plastic bottle containers. Additionally, 3D proofing the labels before they are printed offers an added layer of accuracy.

Flexible Packaging

Digital flexible packaging pouches and bags are ideal for any short and medium printing runs, and is best suited for product that must be quickly and easily accessible. By using digital printing and streamlined manufacturing, flexible packaging reduces printing and set-up time, making it the most time- and cost-efficient packaging solution in the industry. Flexible packaging is used in multiple industries, such as beverage, nutraceutical, natural or organic products and pet food.

 It also enjoys other benefits associated with Century Label products, such as:

  • High definition printing quality

  • Easily customizable for greater marketing

  • Greater sustainability compared to other packaging options

Bring Your Packaging to Life!

Don’t get left behind! Request a quote today to bring your packaging to life!

Century Label is always in touch with the latest in packaging and labeling solutions. Improve the visibility of your brand with pressure sensitive labels, shrink sleeves or flexible packaging by contacting us for a prompt quote.

Everything You Need to Know About Shrink Sleeves

Are you looking for the most effective way of promoting your nutraceutical products? Shrink sleeve labels are a proven success when it comes to factors you should consider when promoting products in this growing market. Shrink sleeves bring numerous benefits to your nutraceutical marketing. 

Brand Integrity 

The best way to protect a brand is through sleek, smooth packaging and labeling free of any errors. The flexibility of shrink sleeves maintains the integrity of the brand by shrinking tightly to the shape of any container. Brand owners have the freedom to choose any container design without worrying about the label producing wrinkles or air bubbles. Additionally, shrink sleeves provide full coverage of the container, which allows for a variety of creative and persuasive designs. The label space allows for greater communication with the consumer, including product information compliant with the FDA, a crucial requirement for nutraceuticals.

RELATED ARTICLE: The Importance of Packaging: Why it’s Necessary to Take Branding Seriously 

On-Shelf Effect 

Studies have shown that the use of shrink sleeve labeling increases customer appeal while the a product is on the shelf. AC Nielsen ran a study in 2011 requested by the Eastman Chemical Company to measure the preference of label format among 800 customers in a variety of products. According to the results, shrink sleeve labels created the greatest persuasive impact on customers. In particular, the combination of shrink sleeves and highly contoured bottles ranked the highest in all five measured categories: 

  1. Impact

  2. Attention

  3. Empathy

  4. Uniqueness

  5. Appeal 

Shrink sleeve labels are an overall preferable option compared to other types of labeling. 

Cost-Effective Advantages 

Shrink sleeves produce cost-cutting benefits beyond just creating an emotional response in potential clients and maintaining brand integrity. For instance, the full coverage nature of shrink sleeves offers sealing benefits to container caps. This reduces the manufacturer’s need to spend on separate, tamper-evident bands and caps, while offering an effective way of protecting the customers from altered or tampered nutraceutical products. In addition, costs can be reduced by eliminating the need for labels for front and back coverage, colors in the container itself, and UV protection for the package.

Add to that the proven consumer appeal of shrink sleeves and you can see how shrink sleeves can help you reduce costs and increase profits. Century Label is always in touch with the latest in packaging and labeling solutions. Improve the visibility of your brand with shrink sleeves or other options by contacting us for a prompt quote for your chosen products. 

Bring Your Packaging to Life!

Don’t get left behind! Request a quote today to take your printed labels into the digital realm and bring your packaging to life by making augmented reality a reality.

The History of Cannabis-Infused Craft Beer

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Over the past few months, the concept of cannabis-infused beer has seen some developments that place the innovative drink in a large spotlight. You might get the impression that it was developed within the last couple of years, however the concept of introducing cannabis to beer dates back at least a decade. This new beverage has an interesting history that has led to its growing rise in popularity   

What Is Cannabis-Infused Craft Beer?

A cannabis-infused beer is, essentially, a beer brewed with barley and infused with marijuana oil. This should not be confused with cannabis-brewed beers, which substitute barley with the unused parts of the cannabis plant, like stems, stalks, and roots. Both drinks are non-alcoholic and aim to create similar effects without the drawbacks of a hangover. 

Hops and Cannabis

Before formal attempts to combine cannabis and beer, there was a connection between the two from 27 million years ago. The beer-related plant humulus lupulus (hops) and cannabis sativa (cannabis) were once the same plant. They are now different species with contrasting uses that did not meet until recently. 

Lagunitas Raid

In 2005, California brewery Lagunitas was raided by the Alcohol Beverage Control agency when it found employees smoking marijuana. In order to commemorate the raid, Lagunitas created a special craft beer inspired by marijuana, though with no cannabis-related ingredients in it. This event inspired the brewery to create more cannabis beer products years later. 

Dad & Dude’s First CBD Beer  

Colorado-based Dad & Dudes Breweria came up with the first two beers that included CBD oil in them, Sativa IPA and Indica Double IPA, in 2015. Both beers had short runs in the brewery due to restrictions imposed in December 2016, which inspired the brewery to fight for legalization of cannabis. 

Wiz Khalifa Joins In

The biggest mainstream exposure of cannabis-infused beer came in April 2016, when rapper Wiz Khalifa announced a line of cannabis-infused drinks, including beer, juice, and carbonated drinks. Despite the popularity, Wiz has not released any products to this date. 

Keith Villa Announces Ceria Beverages

After failed attempts and close calls by numerous companies, Blue Moon founder Keith Villa announced the start of Ceria Beverages—the first major company dedicated to cannabis-infused beers—in March 2018. These products contain THC instead of CBD oil that provide the effects without alcohol drawbacks. 

First US THC and CBD-Infused Drinks

Cannabiniers, a California edibles company, beat Villa to the punch in July 2018 by releasing a line of non-alcoholic brews with both THC and CBD oil to its home state and Nevada. At the same time, Lagunitas, backed by Heineken, released non-alcoholic THC sparkling drinks, the first major release of cannabis-infused drinks. 

As restrictions continue to loosen and new innovations occur in the field, cannabis-infused beers will continue to evolve and reach larger markets.  

RELATED ARTICLE: How to Promote Your Cannabis-Infused Craft Beer Brand

Your Brand is Our Business - Let’s Get Started

The design team at Century Label is ready to help you take your vision and apply it to your craft beer packaging. We will take you through every step of the process, preserving the integrity of your brand and using high-quality printing techniques.

Our customer care specialists are standing by to make sure every order is exactly the way you imagined it, ensuring your satisfaction. Request a quote today to get started on your own quest for craft beer marketing success.

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