How to Promote Your Cannabis-Infused Craft Beer Brand

How-to-Promote-Your-Cannabis-Infused-Craft-Beer-Brand.jpg

As more and more states legalize marijuana, interest in hybrid products has exploded, fueling a significant jump in the number of cannabis-infused treats on the market today. Perhaps none of them, however, capture the youthful, laid-back vibe of cannabis itself like cannabis-infused craft beers. Companies in states where marijuana is legal have jumped at the opportunity to market an alcohol-free, cannabis-infused beer that produces the relaxation consumers of both beer and cannabis covet, without the potential for a hangover.

If you’ve created your own cannabis/beer infusion, you’ve created a unique product at the beginning of a trend. Your packaging should reflect this, while making you stand out from the others. To create the youthful, fun vibe you need, consider elements from both the craft beer and cannabis industries:

The Leaf – Consider the Standby

When most of us consider the image marijuana had years ago, nothing stands out more than the traditional green marijuana leaf. Numerous cannabis companies still use the five-pointed leaf in various styles from campy to classy. While it’s come a long way from its original place on blacklight-activated posters in college dorm rooms, you can continue the hip trend marijuana edibles have been following and use a sleek, modernized version. Or, consider hearkening back to the funky, psychedelic origins many of us are familiar with. 

Crisp White Cans

A current trend in craft beer is the all-white can with minimalistic branding and product information. Across a few different brands, the primary designator of the type of beer included in the can is a lone block of color that makes up the actual logo itself. Of course, green is the traditional color used in cannabis marketing, and a stark white can with green branding sends the “fresh” and “cannabis” messaging effectively. 

Natural Could Be Best

Natural has always been a staple of the cannabis branding community, and cannabis-infused beer is no different. In fact, primary consumers of both products tend to enjoy the outdoors. Consider a full-scale printed photo of a natural feature, the use of earth tones, and natural elements in your packaging.

Stand Out From the Sleek

A major trend in cannabis packaging right now is aimed at garnering the attention of those wishing to incorporate marijuana into the upscale luxury lifestyle they’re already living, resulting in stark, sleek packaging that almost hides the nature of the product. Using a more youthful, colorful packaging scheme can help you stand out from other cannabis products and capture your ideal audience. 

Your product is unique, and getting it to stand out among other beer and cannabis brands alike could require the use of packaging ideas from both industries. Consider where your product will be displayed and craft a packaging scheme that will draw attention your way. 

RELATED ARTICLE: Custom Bottle Labels that Stand Out from a Crowd

Your Brand is Our Business - Let’s Get Started

The design team at Century Label is ready to help you take your vision and apply it to your craft beer labels and shrink sleeves. We will take you through every step of the process, preserving the integrity of your brand and using high-quality printing techniques.

Our customer care specialists are standing by to make sure every order is exactly the way you imagined it, ensuring your satisfaction. Request a quote today to get started on your own quest for craft beer marketing success.

How to Market Your Craft Beer Effectively

Nothing says refreshing like sipping a cool beer and relaxing outside. But how do you get your beer into consumers’ hands in the first place? Understanding the psychology of beer marketing and learning different application strategies will help to increase your success. Branding is crucial in any modern market, and beer is one of the most popular adult beverages in the United States. 

If you want your brewery and craft beers to stand out among the competition, you need a comprehensive branding strategy to reach the beer lovers who are sure to love your beers. 

Leveraging Psychology in Your Beer Marketing

When you want to market something like beer, you need the perspective of your target consumer. Depending on the type of beer you make, your brews may have wide appeal or only a niche market—either is valuable. 

Ultimately, the marketing materials you use to sell your beers should inspire some mild feelings of envy in your customers; they should see the people enjoying your beer having a great time and enjoying success and imagine themselves in the same situation thanks to your beer. 

You can also leverage humor and romance to create lasting impressions with your marketing materials and appeal to a wider audience.

RELATED ARTICLE: How to Use Color Psychology in Your Favor

Use Social Media to Your Advantage

Social media is an almost unavoidable part of modern life, and leveraging the potential reach of social media makes it an incredibly powerful tool for marketing. If you have social media profiles for your craft beer business, think of new ways to engage with your followers and provide them with valuable content on a consistent basis. 

Encourage them to share your brand with their social circles and foster personalized relationships that show your customers you are different from other breweries. 

Focus Locally Before Expanding

If you start a brewery, it is essential to capitalize on your local market before branching out to larger distribution networks. Cultivating a strong local following offers you a bedrock of safety when it comes to making potentially risky distribution decisions. 

Your local customers who know and love your product will keep buying from you as long as you do not lose sight of your roots and continue to offer them value and personalized attention.  

Custom Beer Labels

Generic labels blend in with the rest of the shelf. While you may not want something flashy or ostentatious for your beer labels, investing in custom-designed craft beer labels and shrink sleeves can help you craft a strong brand identity that creates a memorable image in the minds of your customers. Century Label offers a full range of custom label printing services for all industries, so start thinking about how custom labeling can assist your beer marketing efforts. 

RELATED ARTICLE: Custom Bottle Labels that Stand Out from a Crowd

Your Brand is Our Business - Let’s Get Started

The graphics team at Century Label is ready to help you take your vision and apply it to your craft beer packaging. We will take you through every step of the process, preserving the integrity of your brand and using high-quality printing techniques.

Our customer care specialists are standing by to make sure every order is exactly the way you imagined it, ensuring your satisfaction. Request a quote today to get started on your own quest for craft beer marketing success.

3 Features of AR Packaging You May Not Be Considering

3-Features-of-AR-Packaging-You-May-Not-Be-Considering.jpg

When it comes to packaging your product and amplifying your brand, options really are limitless. You have your choice of packaging materials, color schemes, fonts, images and more, making it more possible than ever before to design packaging that truly carries the message your brand represents. With the advent of augmented reality (AR) packaging, your customers can experience your branding in a whole new way.

What Is AR Packaging?

It may be easier to describe what AR packaging isn’t: it’s not your average, static, online shopping experience.

Instead, AR packaging offers your potential customers the option to interact virtually with your product with the use of an electronic device. Augmented reality is, in turn, the blending of the consumer’s surrounding environment with additional, digital aspects to enhance the experience.

Let’s suppose, for a moment, that your company produces a line of candies commonly sold in grocery stores. You could appeal to the tweens and teenagers who consistently purchase them by adding interactive elements to the packaging. When the consumer uses an AR app and directs his or her phone camera at your product, interactive games appear on the consumer’s phone screen. Alternatively, you could choose to provide nutritional information, brand history, or practically any other interactive feature you can imagine.

RELATED ARTICLE: Bringing Packaging to Life with AR

Why Should You Consider AR Packaging?

AR packaging offers your brand the opportunity to connect with customers on a deeper level.

Whether it’s by providing access to enhanced information your customers crave, or engaging them through fun features like games and trivia, AR packaging goes the extra mile that a static packaging scheme cannot.

If your brand offers some unique feature not easily explained by traditional packaging, AR packaging could be the solution you’ve been looking for to educate your customer base about all those details you can’t fit on a box.

AR packaging also offers appeal and collectibility for the digital generation. Providing games or other unique features on each of a limited-edition set of packaging designs, for example, can help you engage a new group of consumers in purchasing your products.

Consider Coca Cola’s use of AR during the 2014 World Cup, or McDonald’s interactive packaging during several recent sporting events.

RELATED ARTICLE: 5 Advantages of Augmented Reality Packaging

What’s Next for AR Packaging?

Although it’s used by many larger corporations, the bounds of AR packaging have yet to be explored. Companies such as IKEA are experimenting with implementing AR features into their catalogs, allowing the user to virtually place furniture into their own homes.

Meanwhile, AR features on popular makeup brand products allow the user to test makeup in the company’s app.

How far could you take your brand with AR packaging? Really, the only boundaries are the limits of your imagination.

RELATED ARTICLE: The Future of AR in Packaging

Bring Your Packaging to Life!

Century Label is ready to help you take your traditional label and implement AR into your next print project with us. Our AR services are available as an add-on feature, and we can guide you on the best way to incorporate this technology into your existing artwork.

Don’t get left behind! Request a quote today to take your printed labels into the digital realm and bring your packaging to life by making augmented reality a reality.

How to Use Color Psychology in Your Favor

By now, you’ve likely put a great deal of thought into your packaging. You’ve probably even envisioned a color scheme that satisfies your aesthetic preferences. However, have you considered the psychology behind color choices?

Color Psychology Is Everywhere

Next time you’re out and about, take a look around at the multitude of products and business brandings that are on display on every billboard, business sign, poster and street corner. Since you’ve been considering your business’s packaging and how it relates to your branding, you’ve likely realized that each and every aspect of a brand is chosen very carefully. The color choices businesses make for their brand’s advertising and packaging schemes are no different.

How-to-Use-Color-Psychology-in-Your-Favor.jpg

If you group businesses of similar types together, you’ll notice several consistencies. Restaurant signage tends to be in reds, oranges or yellows, and for good reason – these colors are thought to represent hunger, warmth, and energy. Red is also an attention-getter, explaining its presence on a great number of business brands as well as important street signs.

Read on for a quick guide for the most common characteristics of all the colors of the rainbow:

  • White indicates purity, technology, neutrality, and calm. Apple and car manufacturers use this color.

  • Black represents strength, power and elegance. Find it in Nike and CBS signage.

  • Brown inspires dependability and productivity. Used by UPS and JP Morgan.

  • Pink represents femininity, youth, and gentleness. You can find it in a multitude of feminine products and brands.

  • Red inspires hunger, energy, determination, and passion. Look for red in brands like Target, CNN and multiple food service companies.

  • Orange indicates enthusiasm and success. Find orange in brands like Amazon and Harley-Davidson.

  • Yellow is for happiness and energy. You’ll see yellow as an attention getter in taxi companies as well as brands like Best Buy and McDonald’s.

  • Green represents wealth, nature, and safety. Green is often found in financial logos as well as packaging for “green” products or household cleaners – think Scrubbing Bubbles.

  • Blue inspires strength, dependability, and peace. You’ll find blue in Walmart, Lowes, and AmEx’s branding.

  • Purple represents extravagance and power. You can find purple in both Cadbury and Hallmark’s branding.

Color Psychology Is an Inexact Science

There’s no guarantee a specific color will make a consumer feel a certain way about your product. In truth, it’s likely each of these colors have the reputation they do because we have, over the years, assigned specific characteristics to certain situations and brands. Still, color psychology is worth considering when you’re choosing the color scheme of your packaging. After all, if even 25% of your target market sees your black packaging and derives the strength, power, and elegance you’re aiming for, you’re well on your way to a packaging color scheme that serves you.

If you’d like to incorporate color psychology into your private packaging label, contact Century Label for more information regarding your options.

Let’s Get Started

The design team at Century Label is ready to help you take your vision and apply it to your products. We will take you through every step of the process, preserving the integrity of your brand and using high-quality printing techniques.

Our customer care specialists are standing by to make sure every order is exactly the way you imagined it, ensuring your satisfaction. Request a quote today to get started on your own quest for branding success.

`