What is web-based augmented reality?
Augmented reality (AR) is a method in which interactive content is used to tell your company or product story, bringing traditional pressure sensitive labels, shrink sleeves and flexible packaging designs to life.
No app download necessary
Experience is viewed by scanning QR code with the device’s camera
A web-based app is launched inside a web browser to view the experience
Web-based AR Capabilities
Simple AR Experiences
Images/Photos
Photo Album
Buttons
Text
Play Video
Play Audio
Create Contact
Create Calendar Event
Link to Websites
Call Phone Number
Compose Email
Advanced AR Experiences
3D Models and Animations
Static models or animations on a target image (objects can be displayed at actual size)
Can add buttons for interactivity
Can add manipulation capability (3D model can be rotated, scaled by user)
Video placed onto a 3D model (flat plane) (example: video playing on a 3D model of a TV)
World Tracking of 3D Models
Place a 3D model or animation into real-world space using the device camera. Can place the object on the floor or table and move around it to view from all angles (3D objects do not display at actual size)
Can add buttons for interactivity
Video with Alpha Channel
Video that has a transparent background
3D Photos
Place a 3D model or 2D image into the user’s camera
Face Tracking (Selfie Filters)
Place a 3D model or “face paint” onto the user’s face using the front-facing camera
Facial expression triggers
Augmented Reality Analytics
Century Label can generate an analytics report that includes data such as: Total scans and unique users; device platform; interactions; country of origin; time of day.
