Craft beer has become a nationwide sensation over the last several years. After nearly 8,000 new craft breweries began bottling their own brews over the past decade, it’s safe to say that the craft beer trend has picked up enough steam to last for quite a while. Between 2010 and 2020, craft beer jumped from accounting for 8% of all beer sales in the US to 13%. Century Label has years of experience providing professional labeling services to craft breweries and many other companies. We have several predictions for how craft beer labels could change in the coming year.
We’re Going to See a Lot More Craft Beers
The craft beer trend has gained tremendous popularity, and that means we’re sure to see even more new craft beer lines appear in 2020. This means an increased demand for unique, professionally printed labels. If the craft beer selection seems diverse now, this is sure to increase over the next few years as more and more hopeful brewers start their own lines of craft beer. However, with more craft beers available competition is sure to increase, encouraging craft brewers to experiment with new blends and maybe even add different types of beverages to their lists of offerings to capture the attention of the public.
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Labels Will Become Even More Unique
The most successful craft brewers have created truly unique brews that no other brewer can replicate thanks to their dedication to originality when it comes to both their beer and their label design. In 2020 and beyond we’re sure to see even more unique labeling strategies, from irregular shapes to cutout labels and even labels designed with augmented reality (AR) functionality. An eye-catching label can make or break a new craft beer. As more brewers join the ranks of America’s craft brewing industry, we’re certainly going to see some interesting takes on the labeling side of production.
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Successful Craft Brewers Will Establish Recognizable Brand Identities
As craft breweries increase revenue and establish stronger followings, we’re likely to see many of them balance their brand images to appeal to multiple markets. Craft breweries with eclectic labeling practices may start to standardize their labels. For example, they may develop unique borders or label styles for all their bottles with different label artwork for each of their beers. Standardizing pressure sensitive labels can both cut production costs and establish stronger brand identity across multiple varieties of beer, offering craft brewers an easier option when it comes to diversifying their product offerings and appealing to wider audiences.
Century Label offers professional labeling services to craft brewers all over the US. With more than 40 years of experience providing professional labeling to all types of product manufacturers, we offer a wide range of solutions that craft brewers can rely upon to cultivate stronger brand images and carry their brands into 2020 and beyond. Contact us today for more information about our labeling services for craft beer.
