Your product label is the first thing consumers will see about your business, and how it looks can significantly influence their buying behavior. Even if you offer the best products, if the quality isn't translated into your labels, don't expect to attract customers.
If you're still clueless about how to make effective product labels, this article can help. By following the tips below, you can create a custom label that is both attractive and informative.
1. Know Your Customers
You'll be making product labels to attract customers, so make sure that you understand who your customers are and what they're expecting from your brand. When you have a buyer persona or a semi-fictional representation of your ideal customer, you can easily determine what their preferences are when it comes to product labels.
You can assess if your customers like certain colors or typefaces by using a buyer persona. This information will make it easier for you to create custom product labels.
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2. Share Your Product
Now that you know who the product is for, you need to focus on what the product is all about. Are you selling products made from eco-friendly materials? Do you want to highlight how durable your product is?
Your product labels should express the quality of your product and why it's different from your competitors. In addition, these labels should display information that is easy to understand.
3. Think Outside of the Box
With the number of products customers can buy today, it's important that yours stand out. You can achieve this goal by creating a custom product label that is unique and creative.
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For your product label to stand out, showcase a consistent brand logo, use a smart combination of fonts, and leave enough white space. You can also add one decorative element — like using a unique pattern as a background or choosing an accent color in one part of the label.
4. Express Your Company's Values
Another strategy to utilize your custom product label is to use it to highlight your company's values. You don't have to fill the entire product label with the vision and mission of your company. Instead, you can briefly talk about the founder's story or show a list of the company's top three values.
Aside from letting customers know more about the company, adding your company's value in your product labels also shows why your brand is different.
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5. Keep It Simple but Informative
You can add various design elements to your custom product label, but this doesn't mean that you should. A product label that looks "too busy" will make your brand seem unprofessional. With too many design elements present, your customers might also have difficulty determining what your product is, what it can do, and why your business is different.
One of the most important tips to follow when creating custom product labels is to make sure that it's simple but informative. Focus on achieving one thing — attracting customers! — and make sure that the design elements you select are geared towards that goal.
6. Ask Help from Professionals
You can create custom product labels on your own, but it's still best to reach out for professional help. Century Label has been printing labels since 1980, and partnering with them will ensure that the product label you've designed looks the same once it's printed.
By following certain strategies and partnering with professionals, your business won't have any problems creating the best product labels in the market. Click to contact us today.
