Most top-quality supplements provide similar health-maintaining benefits to one another.
So, when the supplements are finally displayed on the store shelf, what make your nutraceutical product stand out from the rest? There are a few important characteristics to make your nutraceutical labels stand out.
Know Your Target Audience Better Than the Competition
Targeting supplements for body builders is different than supplements that help the elderly get a better night’s sleep. Monitor the questions your customers have about your supplements to know their concerns and the kind of response you need to make. Consumers value authenticity and transparency; most of them won’t understand the scientific reasons your supplement is superior. They will depend on the feeling of confidence they have that your advertisements are telling them the truth.
Package Design Matters
When it comes time to choose a supplement off the shelf, an appealing package design is everything. Consumers need to know which product is the best fit for them, so quality and pricing are important—but when compared to the competition that provides the same type of high-quality product, why would make the consumer choose your brand?
One answer is labeling.
Appealing Label and Design
Knowing your target audience will help you design a brand that is specifically geared toward your consumers. Meeting the needs of your consumers will help to improve your company’s image as well as increase sales. A creative label and package design will appeal to the consumer with a memorable visual design.
Color choices, shape, and font type and size are elements that all need to be considered to represent your product's brand. Studies have found that 65% of new customers are influenced by how a product is packaged, while 55% of returning customers are loyal to the product because of the packaging design.
Criteria for Branding Your Supplements
The image your company displays cultivates trust and a sense of dependability. The brand packaging is the last thing a consumer sees before he or she decides on which brand to purchase.
Some elements on your nutraceutical labels will help your supplements stand out:
Image appeal. Your packaging contributes to your brand image. A distinct product design establishes a relationship with consumers with which they identify.
FDA guidelines. Your health supplements should include Supplement Facts – ingredients and nutritional values that meet FDA guidelines.
Additional health claims. Adding additional health claims for supplements can increase sales by 20%. Packaging that included additional health claims such as promoting a healthy digestive system or controlling blood sugar have been shown to have a higher appeal to consumers.
Labeling a Brand
A supplement that promotes a healthy lifestyle succeeds because its top-quality ingredients are matched by its top-quality appearance. Century Label understands what aspects of labeling need to be emphasized to appeal to the consumer. Our labeling services include shrink sleeves, flexible packaging, and pressure sensitive labels that will help to establish and deliver a brand that your customers will remember and trust.
Let’s Get Started
The design team at Century Label is ready to help you take your vision and apply it to your products. We will take you through every step of the process, preserving the integrity of your brand and using high-quality printing techniques.
Our customer care specialists are standing by to make sure every order is exactly the way you imagined it, ensuring your satisfaction. Request a quote today to get started on your own quest for branding success.