Custom Bottle Labels That Stand Out from a Crowd


The craft brew market is growing, which is great news for the industry. Individual brewers are seeing more competition for the same consumers, so it’s up to each brewer to find a way to stand out from the masses. You know your beer is the best, but until consumers buy it, they don’t. How do you get the customer to choose your brew? Custom bottle labels. 

Craft beer labeling matters almost as much as the beer’s taste. Customers have to notice your brand so they can find out just how fantastic it tastes. Maybe your labels just don’t pop. Maybe they’re looking for your beer, but they can’t remember what the labels look like. Either way, crafting a solid impression is just as important as crafting the beer itself.

Take a look at some of these custom bottle labels from Century Label. You’ll never forget them, right? What gives something like the Great North Aleworks or Sun King Brewing labels such an edge?

Color Me Surprised

Turns out, there’s a lot of science behind why customers prefer one brand design over another. Color, texture, typeface, and material all influence buyers’ choices. Did you know that 90 percent of judgments about a product are made because of color alone? 

Color selection and design need to be based on the personality of your brand. Is your craft brew a down-to-earth, average Joe’s choice? Go with an earthy brown, basic bottle. There’s an entire psychology behind color theory and its impact on marketing. There’s a lot of debate about how much, say, yellow affects someone’s mood. 

One thing that’s certain…

Colors provide associations your customers may not be aware of. 

Sometimes, it’s best to let your product do the talking. If you’re bottling your drinks in clear glass, for example, you need to design your label in a way that highlights the drink itself. This includes matching the colors of your drink to the label.

Century Label’s custom bottle labels for Sun King are good examples of this strategy. The combination of vibrant, warm colors works really well for a standout, high-energy brand. Take a look at the colors. That orange and blue combination is a classic of color theory. The strategy here is using complementary colors – colors on the opposite sides of the color wheel from each other – to make the product bright and sharp. You can also use a monochromatic design, with one color in different shades, and triple color schemes for different effects. That’s the advantage of custom bottle labels – they really arecustom.

Crafting Memories

The size of the market means you can’t afford to have a generic label design. Your beer needs a custom bottle label that people will remember. You need to consider all aspects of your container, product, and even the sales environment. Buyers will have trouble recognizing your product’s name if the text on your bottle is too small or unclear. And while a reflective, metallic texture will certainly catch the eye, it also may be difficult to read if you don’t make accommodations for lighting. 

The drink’s container also has an impact on your labeling. A bottled drink offers less design space than a canned package. Century Label’s Wolf Pack design is an innovative solution: Some bottles are made from aluminum, which, in addition to other advantages, turns the entire bottle into a canvas. This solution means the beer has a consistency in its design – even across containers and materials.

There is no universal rule for good bottle label design. Branding your beer comes naturally, and you know yourself and the product better than anybody. Choose the custom bottle label that works best for your drink’s identity. 

For a no-obligation, confidential initial custom bottle label consultation with one of our design experts, click here.

When it Comes to Nutraceutical Packaging and Labeling, What’s on the Outside Counts, Too!

By 2025, the global market for nutraceutical products is projected to reach $578.23 billion according to a December 2017 report by Grand View Research, Inc. There’s no doubt about it – capturing a share of this burgeoning market can be profitable, but will be increasingly difficult, as more competition enters the field.

As the demand for nutraceutical products grows, inevitably, consumer demands will evolve. And, as you probably already know, consumers view packaging – whether consciously or not – as a key factor in making buying decisions. Packaging and labeling can make or break products in this category – maybe even more than in other categories.

Changing demands must be met by changing packaging.

With a growing awareness of health issues and an aging baby boomer population, producers and packagers of nutraceuticals that want to thrive must stay in touch with the changing demands of consumers. In addition, they’d better be committed to – and willing to invest in – making changes to their product packaging to align with consumers’ desires.

E-Commerce presents a different set of concerns for nutraceuticals.

Online vitamin and supplement sales are increasing 12% faster than the e-commerce average. As more nutraceutical manufacturers look to grow online sales, they must also tackle the challenges posed by the e-commerce model. For example, shipping may mean that your products will be bundled with other non-similar products. And the conditions (moisture, temperatures, etc.) will most likely be unknown. Weight and size are also of greater concern.

Failure to provide the necessary packaging features that stand up to the conditions of e-commerce distribution will result in a poor consumer experience that will reduce sales and could even lead to the end of the brand.

Stand out with disruptive package and label designs.

Whether consumers purchase their nutraceuticals online, or in a store, they are overwhelmed with options. In the nutraceutical space, it’s becoming even more necessary to develop packaging and label designs that disrupt the eye of consumers and grab attention.

But, while important, the focus on differentiation cannot be allowed to trump the other critical factor in consumer decision-making: trust. Because product credibility and trust in nutraceutical brands so heavily impact the buying decision of consumers, it’s vital for nutraceutical manufacturers to invest in the right packaging to convey that credibility, while standing out from the crowd.

Should flexible packaging be in the mix?

For manufacturers of some nutraceuticals, thinking outside of the traditional bottle should be part of their plan. Consumers love flexible packaging – as long as it delivers a quality product in the expected condition. Flexible packaging, such as pouches, films, bags, envelopes, sachets, wraps, stick packs and foils–stand-up and lay-flat–are all types of flexible packaging widely used by manufacturers today. These types of packaging can offer maximum impact without taking up a large footprint on store shelves and easily stack or nest for display or transportation.

Environmental concerns of nutraceutical consumers.

A growing number of consumers are committed to environmental responsibility. To consider environmentally friendly packaging options is especially wise for nutraceutical manufacturers, as sustainability is especially important to nutraceutical customers. Because many of these consumers are looking for a natural alternative to traditional prescription drugs, they are more likely to show concern for the environment. Products packaged with too much wasted material can be a turn-off to these consumers. In addition to being convenient, flexible packaging can offer an efficient option that appeals to this segment.

It’s an added benefit that flexible packaging can reduce production, inventory and transportation costs to manufacturers.

Labels and packaging that sells, informs and teaches.

If a company opts to utilize a material or container that is unfamiliar to consumers, providing proper disposal instructions on the label and proactively marketing the sustainable innovation will help to ease the learning curve.

Expert advice to ensure the best packaging solutions.

Century Label recognizes the fact that custom printed labels are a vital component of nutraceutical marketing. Nutraceutical products combine dietary and medicinal properties and include many health and beauty benefits.

We’ll help you highlight your ingredients and features with attractive and easy-to-read custom nutraceutical labels. We’ve been creating professional and informative nutraceutical packaging that will earn the initial trust of potential customers and encourage them to try your product.

Our expertise includes the printing of nutraceutical labels, shrink sleeves and flexible packaging in multiple shapes and sizes, including tamper-resistant versions.

An effective nutraceutical marketing plan includes a very intentional packaging and label design. It almost goes without saying that nutraceuticals require the right form, function and design. Because so many factors enter in, it’ll pay to include a reputable label and packaging expert with a solid nutraceutical track record.

For a no-obligation, confidential initial consultation with one of our nutraceutical packaging experts, click here.

We’re No Old Dog. We’re Always Growing – for You.


Century Label’s Contract Packaging Association membership is part of the plan.

Who says you can’t teach an old dog new tricks? While Century Label, a division of CMC Group Inc, has spent more than 35 years providing award-winning printed materials, custom pressure sensitive labels, shrink sleeves and flexible packaging to brands across the nation, we are no old dogs!

We continue to invest heavily in increasing our level of expertise and expanding our capabilities. Advanced software, the latest equipment, and people who are always learning, growing and improving. That’s our commitment.

Please excuse us, while we toot our own horn for a minute.

With onsite printing facilities, state-of-the-art equipment, and experienced production and graphics teams, we’re a G7 Master Printer, committed to meeting your unique packaging needs. We’re known for our award-winning digital and HD flexo print quality, our flexibility, and our state-of-the-art color management system, as well as highly personalized printing. (One print run—no two labels are alike.)

Since 1980, Century Label has had a solid reputation for exceeding the expectations of our clients in several markets, including:

But we’re not resting on all this recognition and acclaim. In fact, we’re working even harder to stay at the top of our game.

So, why CPA Membership? We do it for you.

Our membership in the Contract Packaging Association is an investment in our continued growth and expanding ability to serve you.

Here are just a few of the advantages we gain from our CPA membership and share with our valued customers:

  • Industry insight – The ability to stay up-to-date on what’s happening in the labeling and packaging industry, including technological advances in products and processes.
  • Legal consultation – The ability to stay ahead of food and drug regulatory law with an emphasis on packaging and labeling issues.
  • Access to CPA educational collateral and events – Opportunities to expand our knowledge through CPA educational events and materials. This is one of many resources for us.
  • Industry impact – Opportunities to participate in invitation-only industry events and forums, so we can share our customers’ needs and desires – and our own learning experiences –  with a group that has the power to impact meaningful change in the contract packaging industry.
  • Networking – The CPA is a vast network of printing professionals, including co-packers that may empower us to better meet specific needs of customers.

It’s all about you. Really, it is.

We know, you’ve heard that line before. But before you click away, let us reassure you that we mean it. To the core of our business, we’re making daily decisions through the filter of our customers, what they want and need, and the way their product gets packaged, labeled, displayed, sold, and used in homes and businesses.

With that in mind, we’ll never stop investing in gained knowledge, and the application of that knowledge. All with the goal of providing leading edge label printing, shrink sleeves and flexible packaging to brands across the nation because we’re no old dog!

Upcoming Webinar: Think Outside the Box – Literally



April 25, 2018

May 15 Webinar to Highlight Creative Flexible Packaging Ideas

Think Outside the Box Literally

BOWLING GREEN, OH – Packaging today is not just a way to hold a product. It’s a silent salesperson communicating and engaging with consumers from the shelf. 

You may already be using flexible packaging, but is it creating the results you want? If not, it’s time to think outside the box – literally.

Join flexible packaging experts Joe Kay and Jonathan Jakubowski May 15, 2018 from 2-3 pm EDT as they present Flex Pack 2.0: Five Creative Flexible Packaging Ideas You Need to Know.

  1. Dominating with Digital Production
  2. Protecting Your Brand from Counterfeiting
  3. Personalizing Your Brand Story with Augmented Reality
  4. Honoring the Earth
  5. Portioning Perfection

“Packaging today doesn’t have to be boring,” says Century Label Key Account Manager, Joe Kay. “Creative flexible packaging solutions can be used to engage customers on an entirely new level, strengthening brand identity and moving more product.” 

This webinar is intended for:

  • Brand & Product Managers
  • Marketing Executives
  • Packaging Designers
  • Private Label Manufacturers
  • Entrepreneurs

If you want to hear about the most contemporary and creative flexible packaging ideas available today, this webinar is for you.

Space is limited. Don't miss this opportunity to create lasting impressions on the shelf and in the minds of your customers.

To register for the free, one-hour webinar, click the link below and complete the form.

About Century Label

Located in Bowling Green, Ohio, Century Label has over 35 years of award-winning printing experience. Providing custom printed products to businesses and individuals nationwide since 1980, Century Label specializes in precision printing and customer care. With onsite printing facilities, state-of-the-art equipment, and an experienced production team, Century Label is committed to providing custom printed products to meet each of our customers’ needs. Visit to learn more.