The Importance of CBD Compliant Labels

The 2018 Farm Bill classifies industrial hemp as an acceptable crop instead of part of the umbrella classification of “marijuana,” a controlled substance. With this reclassification, labeling plays a major role in the marketing of CBD products. Unlike other industries, compliance for labeling is a crucial step for CBD retail. To ensure that labeling both targets the right audience and is government compliant, it’s best to work with a personalized team.

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CBD Label Compliance

Companies hoping to capitalize on the booming CBD product market must take care to ensure their product labels meet the strict requirements set forth by the federal government. Failure to adhere to these standards could not only compromise future business operations, but it may even lead to fines and other legal penalties. At Century Label, we use state-of-the-art custom label making technology to ensure that CBD product labels do not just look great, but also conform to all applicable regulations.

Companies that manufacture and sell any type of CBD product must ensure their product conforms to acceptable definitions under the Food and Drug Administration (FDA) guidelines. For example, the FDA takes the position that CBD does not qualify as a dietary supplement, so CBD products cannot be labeled as dietary supplements or similar products.

How Century Label Can Help With Compliant CBD Labels

With over 40 years of professional labeling experience, Century Label has the tools and experience to help achieve full compliance with all applicable CBD regulations.

Century Label starts with personalized customer service. We will take the time to get to know your companies, brands and products. We can also meet with in-house regulatory teams to ensure full compliance with all product labels. Our design team takes over the next phase, and our experienced designers will help capture the essence of the brand in attractive and fully compliant product labels.

Once we have finalized designs, our color management team will help ensure the finished product matches the vision of the company’s marketing team, all while ensuring required label information is fully visible, legible and complete. The final phase is our precision printing process, which uses the most current digital printing.

To ensure your CBD product labels are attractive and fully compliant with the new regulations, contact Century Label today to learn more about our processes and see how our team can help with your CBD product labeling.

How to Make Sure Your Supplement Labels Comply With FDA Standards

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With so many regulations, ensuring compliance with FDA standards when it comes to supplementary labels can be a challenge. Following the rules is as important as a great design.

Failure to follow federal guidelines with labeling could result in consequences such as warnings, injunctions, and even criminal prosecution. When going to market and selling a supplement, here is how to ensure labeling complies with FDA standards.

1. Statement of Identity

The statement of identity is the name that will appear on the label of the supplement. In general, a statement of identity is the name specified by federal regulation or law. If this isn't obvious, it should be a name that is appropriately descriptive. A brand name doesn't count.

On the front of the package, called the Principle Display Panel (PDP), the brand name can be listed, but other information must be supplied. This includes the statement of identity, such as "Dietary Supplement" or "Calcium Supplement," and the net quantity of contents (weight, number, or volume measure).

2. Clear Directions

The FDA requires that all supplement labels have clear directions for recommended and safe use. These might include the recommended dosage, as well as how to safely store the product.

For example, directions might state that the customer should "take one caplet daily in the morning." An example of a storage recommendation is to "Store in a cool, dry place."

3. Supplement Facts Formatting

On the opposite side of the label from the PDP, directions, and any warnings or disclaimers should be the Supplement Facts section. This label includes information about the ingredients in the product, the serving size, and the servings per container.

The FDA is specific about how this part of the label is to be formatted.

  • The Supplement Facts should appear to the immediate right of the PDP

  • All content must be legible, which is why black and white are common color selections

  • The title "Supplement Facts" must span the width of the panel in the largest font possible

  • Minimum font sizes are required but depend on various factors such as label size and how many ingredients are listed

RELATED ARTICLE: Ways to Make Your Nutraceutical Labeling Stand Out

4. Disclaimers

The FDA also requires that sellers of supplements provide adequate warning to consumers of potential risks. There should be any applicable warnings, such as "Keep Out of Reach of Children," on the label.

In the same area, manufacturers can and should include clear contact information. This should give consumers the company name, address or phone number, and website address if one is available.

While FDA guidelines seem particular and even nitpicky in some cases, following the rules is necessary when going to market with a supplement in the U.S. From a consumer's perspective, it helps to know where on the label to look for key information concerning ingredients and for peace of mind.

Century Label not only specializes in creating unique and branded custom labels and packing solutions but can also help your business ensure that it is compliant with FDA regulations.

Guarantee high-quality compliant packaging and labeling for the nutraceutical industry with Century Label. Contact us for more information or to get started today.

5 Tips for Retailers Starting a Private Label Product Line

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Retail companies introducing their own lines of private label products often face an uphill battle: they are dependent on other manufacturers for their products, and they must establish their private line against major brands.

While “generic” brands once gave off the impression of low quality, this is no longer the case. Private label brands are giving major brands a run for their money on store shelves, but this is only possible if they're positioned correctly. Here are five success tips for retailers that want to start a private label product line.

1. Fill a Unique Need in the Market

Private labels perform best when they bring something different and unique to the market. In other words, retailers should take a close look at the major national brands in the same category and see if there is a need in that space that remains unfulfilled. If there is, this could be a ticket to success.

Some examples are private label foods that have branched into the organic and gluten-free niches. While price is still a differentiator, it's essential to find something unique that will appeal to consumers.

2. Support or Align with a Master Brand

While a product should file a unique need in the market, there's no reason that retailers shouldn't be able to take advantage of strategic partnerships and alliances. Take a look at what Target accomplishes with private label designer brands like Michael Graves, Isaac Mizrahi, and now Vineyard Vines—these brands are consistent with Target's promise of affordability and quality while offering something exclusive to the store's shoppers.

While it may not be easy to get a brand into a store like Target (maybe you can), it doesn't hurt to think along these lines. Is there a retailer in the area that can be approached with a private label and message?

3. Offer High Quality at a Lower Price

In the past, there has been the perception that private labels were of lower quality than national brands. In other words, private label diapers would be less absorbent, and tissues less soft than a national brand.

Fortunately, many of these quality gaps have either narrowed or no longer exist. One of the goals should be to provide the highest quality product possible that will also beat out brand names in a price comparison.

4. Spending Time on Branding

No matter what approach is chosen, it's vital that a good deal of time is spent defining and then positioning a brand. A unique logo and catchy name aren't going to be enough to sustain a business long-term.

It’s important to develop a story that appeals to the target audience and creates effective campaigns to get the message across. Getting a brand in front of its target market is an ongoing process.

5. Using Labeling That Makes an Impression

The look and feel of a product is not something to be left to chance. Partnering with a company that specializes in branding, packaging, and custom labels is critical.

Brand owners only have one chance to make a powerful first impression. How a product is packaged and labeled can make or break a business, particularly in the beginning.

The partnership formed with a custom label provider will play a significant role in the success or failure of the private label product. Even though many will claim to be the best and promise to deliver what is needed, it will come down to due diligence to make the right choice.

Taking special care with labeling choices is key. Retailers should ensure that they are being truthful on the label and complying with all applicable regulations. Beyond this, custom labels should be unique, impactful and memorable so that they stand out from the crowd.

Private labeling is one of the hottest trends in retail, but it's not something that should be approached without a plan. Creating a new product that is exclusive can be profitable, and a business stands the best chance of success by taking a deliberate approach to this process and paying particular attention to branding and labeling.

If your company would like to learn more about the benefits of private labeling, the team at Century Label is happy to help. Contact us now to set up a free quote or answers to any of your questions about private labeling.

How to Choose the Right Private Label Manufacturing Partner

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Going the private label route for food and beverage items is an excellent way to increase margins and expand reach. According to Nielsen and the Private Label Manufacturers Association (PLMA), sales of these products hit $128.6 billion last year, a 4.4% increase over the prior year and a 22.3% increase in unit share.

Choosing a private label manufacturer to create and sell these products with can be difficult. There are plenty of choices, and care must be taken to select the right partner to work with to guarantee mutual success.

Vetting different manufacturers for a private label product can be a tedious and difficult process, but here are some items to keep in mind:

Create a Unique Product

The first step should be to create a unique product. It would be a mistake to send something to market that isn't going to fill a need or create a positive customer experience.

A significant amount of time should be spent on market and product research on the front end so that adjustments don’t need to be made later. Even so, finding a manufacturer that is amenable when changes to the product are needed is key.

Consider Protecting The Design

If the design is truly unique, some steps should be taken to protect it before a private label product launch. This might involve securing a patent.

Something else that can be done to protect a brand is to set clear policies and procedures that define the right priorities. Once manufacturers have these in hand, there won't be excuses for falling short.

Ensure Quality and Timely Delivery

There is a common misconception that private labeling translates to lower quality. This doesn't have to be the case, and companies can help smash these mistaken beliefs by choosing a manufacturer that is going to deliver a quality product and promise timely delivery.

Some of the questions that should be asked of any prospective manufacturer include:

  • What is your average delivery time? 

  • Are there any hidden charges? 

  • How do you ensure ingredient and final product quality? 

  • Does your company offer product storage? 

  • What is your minimum order quantity? 

  • Can you produce a custom formula? 

  • Is someone available for support?

Who to contact to ask these questions depends on the brand owner’s goals. For a domestic manufacturer, directories like MFGThomasNet, and Makers Row are an excellent place to start. For overseas manufacturing, check out sites like AliExpressAlibaba, and IndiaMart.

Secure Graphic Design and Custom Label Services

The look and feel of a product is not something to be left to chance. Partnering with a company that specializes in branding, packaging, and custom labels is critical.

The partnership formed with a custom label provider will play a significant role in the success or failure of the private label product. Even though many will claim to be the best and promise to deliver what is needed, it will come down to due diligence to make the right choice.

If your company would like to learn more about the benefits of private labeling, the team at Century Label is happy to help. Contact us now to set up a free quote or answers to any of your questions about private labeling.

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