The idea of using augmented reality (AR) to boost a product was, until recently, something only found in the world of Harry Potter. Now, businesses using AR for their labeling is a fairly common practice—and something that shows a real return on the investment.
How Does AR Work on a Product Label?
Current AR technology is possible with most modern smartphones. Using the device’s camera, an AR reader app scans the surrounding environment and enhances the display for the user. This technology has evolved tremendously in just a few short years; AR is making incredible strides in fields outside of marketing like medical training, education, public safety and product development. Today, AR labels can provide customers with real-time product demonstrations, supplemental information, previews of how products will look and function.
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AR Labeling Success Stories
Companies considering AR-enabled labels for their branded products should look at some of the most recent successful AR campaigns. Four of the most impressive AR label examples from recent years include:
Buffalo Wild Wings. Everyone knows that Buffalo Wild Wings is a great place to enjoy good food and a game with friends and family. It’s also a great place for customers who enjoy tableside competitive games. Buffalo Wild Wings recently took tableside competitive games to the next level with an AR-enhanced viewing experience with the Big Shot Challenge for the NCAA Final Four.
Lego. Kids of all ages have enjoyed building with Lego for years, and the company just took their experience to the next level with AR-enabled viewing screens in their brick-and-mortar store locations. When a customer carries a box over to an AR screen, the screen starts playing a real-time AR display of the Lego set coming together on top of the box.
Red Bull. The Red Bull marketing team created the Red Bull Augmented Reality Racing game to provide customers with the unique experience of crafting their own digital racetracks using Red Bull cans, which they could then race using a smartphone or camera-enabled touchscreen device like an iPod Touch.
19 Crimes. Think of this as Pokémon Go for adults. The name of this wine refers to 18th century Britain and a list of crimes that were punishable by “transportation”—offenders were sent to live in Australia in lieu of suffering the death penalty. Some of these infractions include impersonating an Egyptian, stealing letters, and bigamy. Now, these “criminals” come to life and tell their side of the story through inventive AR labels.
AR can offer surprising, memorable, and valuable experiences in countless ways. Virtually every modern smartphone has a camera, and developing an AR-enabled app is easier than one might expect.
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Capture Your Audience’s Attention with AR-Enabled Product Labels
Century Label has nearly 40 years of experience helping customers create beautiful, memorable labels for various industries and applications, and we can help you transform a traditional label into a living experience.
Our label design team will work closely with you to determine the best applications for AR technology in your product labels, taking you through every step of the process, preserving the integrity of your brand and using high-quality printing techniques. Contact us today to learn more about AR-enabled labels and start thinking of the possibilities for your brand.