Century Label Wins Pewter Award in the 2019 Gold Ink Awards Competition

Printing Impressions magazine, producer of the annual Gold Ink Awards, announced that Century Label has won a Pewter Award for the Hella Cocktail Co. Founders Collection Eucalyptus label in the Packaging (Labels) category. 

Hella Cocktail Co.'s Founders Collection Eucalyptus is part of a line of super premium cocktail bitters that stands apart from the competition and complements their core portfolio of craft cocktail ingredients. The most notable features of the award-winning label include the classy overall appearance, matte finish and use of metallic detail.

The award is the latest milestone in the partnership between Century Label and Hella Cocktail Co.

RELATED ARTICLE: How to Use Nostalgia in Your Label Design

This year’s Gold Ink Award winners were chosen among nearly 600 entries submitted within 47 different categories, including digital printing, commercial printing, catalogs, packaging and many more. 

Winning pieces were chosen based on print quality, technical difficulty and overall visual effect. To see the other award-winning pieces, view the full list of this year’s winners.

How to Use Your Label to Tell a Story

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Every company has a story to tell, and that includes your own. While you may not have realized it yet, storytelling is a tremendously powerful marketing tool when leveraged correctly. If you’re investing in high-quality labels and packaging for your products, why not incorporate your own story into your label design and try to connect with your customers on a deeper level?

People love stories, and human beings are the only creatures capable of learning from the experiences of others through retellings of those experiences and applying those lessons to their own lives. When you connect with a customer through a story, you resonate with them on a personal level, leaving a stronger impression than basic marketing and a snazzy logo can ever achieve.

Are Words Necessary?

Humans are visual creatures, and you can convey so much with the right imagery and colors without saying a single world. Of course, the labels for your products may need to include information required by law, depending on the types of products you sell, but that doesn’t mean the story you tell with your label must include words, too. Bold use of color, stellar photography, and countless other possibilities can convey your story without saying a word.

Leverage the Power of Technology

A simple yet effective addition to any label to help tell your story is a QR code. Virtually everyone has a smartphone today, and QR reader apps are easily accessible. The customer scans the QR code, and it takes them to a specifically designed experience that tells your story in a meaningful, memorable way.

RELATED ARTICLE: Bringing Packaging to Life with AR

Experiment with Unique Labeling Techniques

You have many more options than just standard matte finish or glossy labels. Embossing, foiling, and other forms of texturing create interest in your labels and provide customers with something unique and enjoyable. This also helps convey your company’s story. Do you want to make your products feel more unique, vintage, or handcrafted? Textured labels or other modern labeling techniques can help you achieve these results.

RELATED ARTICLE: How to Use Nostalgia in Your Label Design

Find the Right Professional Labeling Partner

Telling a story requires a great deal of thought and planning, but you also need a professional label printing partner to help you achieve your goals. Find a labeling partner that understands what you are trying to achieve when it comes to storytelling through your labeling. The partner’s design team should be able to collaborate with your own design and marketing teams to help you devise new product labels that convey the story you want to tell your customers.

RELATED ARTICLE: How to Choose the Right Private Label Manufacturing Partner

Century Label has almost 40 years of experience printing custom labels and packaging for a wide variety of consumer products. We understand that successful modern marketing requires making a memorable impression on your customers, and the right label can make a tremendous difference.

If you want to tell a story with your new product labels, contact Century Label today to learn more about our modern labeling technology and innovative printing processes.

Generic Brands, Premium Label Upgrades

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When most people think of the term “generic,” other, less-pleasant terms come to mind. “Off-brand,” “second-tier,” and “cheap” are hardly the words most retailers want potential consumers to use when they think of store brand products. Still, these terms have long been used to describe generic products across many sectors of retail, from food and beverage to personal hygiene, and more.

Some Generic History

Historically, in every industry except perhaps pharmaceuticals, generics have been viewed as products that are similar to the national brand, just a little bit less. Only in times of economic downturn have consumers turned to generics en masse, then to abandon them again for national brands once times were better. However, today’s retailers are broadening the selection offered by their in-house brand labels and experiencing unprecedented growth in the process.

Today’s generics are no longer so generic; now promoted as “private label,” these products are no longer recognizable as a store brand. Grocery retailers in particular have found success with creating an in-house brand with premium ingredients and a premium feel – and sharing that label among a variety of products. It follows, then, that if these products are seen as “not your father’s store brand,” neither is their packaging.

RELATED ARTICLE: How to Choose the Right Private Label Manufacturing Partner

Premium Products with Premium Labels

Gone are the days of generic, inexpensive-looking packaging; today’s private label brands are giving consumers a reason to make the trip to their respective retailers. With good reason – one in every four products purchased within the US is now a private label product, so competition for the share of inexpensive, quality market share is fierce.

Recent trends in private label packaging include several premium upgrades, such as:

  • Elegant simplicity. While generics have traditionally relied on simplicity in packaging, modern private label brands do it much better. Simple elegant designs provide a direct contrast to the stark, cheap-looking labels of the past.

  • Category-specific. Retailers are giving products within the same category a unique, cohesive labeling scheme that serves to unite the category while introducing a more premium feel. In this way, private brands feel specific to the category, lending an air of expertise and quality.

  • Artsy vibes. Packaging as art is a trend that has infiltrated a number of different brand types, but, in 2019, it is providing private label brands with a fun, premium-looking aesthetic. Private label products with these artsy labels now have the personality needed to attract a consumer searching for a new brand.

Upgrade Your In-House Brand

While it’s true every brand can benefit from employing beautiful, trendy, modern labeling, private label brands need to pay extra attention to packaging to stand out among the sea of national and competing house brands.

Ready to explore the variety of custom labeling options available to upgrade your in-house brand? Call us at 800.537.9429 or request a quote today!

What’s Ahead: Custom Labeling Trends for 2020

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2019 was a year of contrasts on the packaging and label front – not that you’d expect anything else from an industry that regularly devotes itself to fine-tuning the precise shade that will really make a label’s text stand out.

Among 2019’s custom labeling trends were:

  • Vintage. This aesthetic was adopted by brands from haircare to food and beverage giants, and showcased fonts and graphics that have been described as everything from nostalgic and retro to careworn and weathered.

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  • Modern. From sleek black text to stark white or translucent labeling, the modern aesthetic reigned supreme on many major packaging designs throughout the year.

  • Natural. Industries from cannabis and CBD to personal hygiene went with a more rugged, neutral colored design for both packaging and labeling.

  • Bright. Pantone’s Color of the Year for 2019 was Living Coral, inspiring an array of this and other bright colors for many rebrands and limited edition packaging designs.

RELATED ARTICLE: What Does Your Brand Color Palette Say About Your Business?

What’s Ahead for Custom Labels and Flexible Packaging in 2020?

Though we can expect trends like vintage, modern, and natural to persist into the next year, what other trends are likely to arise once 2020 begins? So far, 2020 promises to usher in a whole new era of contrasts in packaging and labeling. 2020’s emerging trends include:

  • Bold eclecticism. Eclectic simply means “deriving style from a diverse range of sources”, and that’s exactly what 2020 will mean for many industries. Expect to see a combination of a few of 2019’s trends when more and more packaging features clean, stark backgrounds with a pop of bright colors and die cuts.

  • Sustainability. The demand for more sustainable packaging is at an all-time high as consumers want to lessen their impact on the environment. In addition to using actual recycled materials, consumers want their packaging to look sustainable, promoting the rise of natural cardboard and rustic colors.

  • Personalization. Limited-run shrink wrap and label printing for special events, seasons, and many more occasions promises to be big in 2020. This trend capitalizes on the nostalgia market from last year, providing a source of collectible memorabilia for many brands moving forward.

  • Transparency. The clean label movement aims at disclosing and removing artificial ingredients from food and beverage by 2020. For the labeling industry, this means a shift to highlighting desirable ingredients on the front of packaging. Innovations such as responsive labeling give consumers a better picture of the lifespan and factory origins of the product.

While these will certainly not be the only trends that arise as 2020 elapses, they’re some of the major shifts occurring at the end of 2019. Stay tuned to this blog for more details as more information emerges.

If you’re interested in applying some of the newest trends to your brand’s labeling, reach out to Century Label today for more information about our custom label printing services.

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