What are Shrink Sleeves and Why Should You Consider Them for Your Packaging?

What are Shrink Sleeves?

A shrink sleeve is a specific kind of product label which is used on a bottle or can, where a strong type of plastic is tightened around the material. In most cases, these labels are made from some form of plastic film or polyester material. Additionally, shrink sleeves are designed to seamlessly and completely contort to the particular shape of the container in which it is used.

Shrink sleeves are also a relatively new kind of label but are quickly getting noticed for their use of product packaging in various markets. Manufacturers will typically print sleeves using a flexographic or digital press, with the text reflected on the inside of these sleeves. The end product is then slipped over the intended container, then heat-wrapped around to conform to the shape of the container.

RELATED ARTICLE: 3 Reasons That Custom Product Labels Matter

Why Should You Use Shrink Sleeves?

Compared to traditional labels, one of the biggest advantages that shrink labels have is being capable of having digital artwork conform to the unique shape of the package provided. Because of the designs and other applications that can be created via digital graphics, shrink sleeves are ideal for a wide range of package shapes and sizes, like those of cans and bottles.

Moreover, their ability to display 360-degree artwork allows you to maximize your branding opportunities while creating eye-catching packaging with a wide range of applications and brilliant colors. As a result, shrink sleeves can provide you with more opportunities to generate brand loyalty as well as connect with your customers.

What are the Benefits of Shrink Sleeves?

Because shrink sleeves are able to show some of the most unique design possibilities, they are becoming more and more popular in the market. Shrink sleeves are also a cost-effective option with quick turnaround times, making them a highly efficient labeling choice. These benefits, combined with the convenience of a 360-degree view of all their designs make them a lucrative type of label.

Shrink sleeves also offer a wide range of other benefits such as:

  • They provide a quick and easy production process using a digital press.

  • Sleeves have the versatility to be used on specialty or common containers.

  • All sleeves have the ability to be moisture-proof.

  • They create tamper-evident labels since shrink sleeves can be applied over a bottle’s cap for a more secure seal.

  • They save costs on generic containers since shrink sleeves can cover the whole container.

  • They offer the full recyclability of both the container and label. Shrink sleeves use an adhesive-free application, so they can be removed easily.

  • They resist well against abrasion, since the graphics are printed inside of the shrink sleeves.

RELATED ARTICLE: The Importance of Resiliency: How Century Label Weathered the Pandemic

Shrink Sleeves from Century Label

Century Label offers custom printed HD Flexo and digital shrink sleeves for your company’s success. Our popular labels provide versatile functionality and aesthetic appeal for all kinds of products. Each beautifully designed label is printed on a highly flexible film that becomes smaller once heat is applied. This label then conforms securely to your product or container, providing you with an elegant product package.

Visit our website today for a quick tour of what our shrink sleeves can do to enhance your brand, contact us or call 800.537.9429 to hear more about our custom label printing capabilities.

`