With more options available each day in the CBD industry, you need to make your brand different from your competitors. The right CBD label is one way for you to stand out among your competitors. Proper packaging makes all the difference in making your CBD product a hit among your target customers.
However, knowing what not to do is just as important as knowing what to do, and some mistakes can actually damage the brand you’ve worked so hard to build.
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Here are three common mistakes in CBD labeling and how to avoid them.
CBD Labels Without the Correct Legal Info
The federal government hasn’t made any explicit instructions about the exact guidelines for CBD labels. However, there is some information that ensures customers you are a legitimate business and care about them.
A few things to make sure you do include on your CBD label are:
How much active CBD is in each serving
A separate panel that lists the ingredients
The manufacturer or distributor
If CBD is full-spectrum, broad-spectrum, or an isolate
Date or batch code
How to use the product
Net weight
It must be noted that CBD products may need some other important information depending on how the product is classified. For instance, food products will have a different FDA labeling guide than what is required for a health and beauty product.
CBD Labels That Are Difficult to Read
One of the most important aspects of a product’s message is the font of your CBD products. The font on your brand packaging can make or break any product. A wrong font can ruin your brand’s aesthetic effect, and it can also land you in trouble with compliance issues.
It’s always better to use a specific font size or style while dealing with the FDA’s labeling requirements or by any other administration. The right font ensures that particular details can be easily read. Be cautious with cursive or slanted fonts, as they are often less clear on a label. If that’s your brand’s identity, work with us to ensure your font reads well and is clear.
CBD Labels Making Unapproved Health Claims
The FDA doesn’t subscribe to any studies suggesting that CBD has any vital health benefits. That doesn’t mean the product doesn’t haven’t them – just that CBD has missed decades of research due to its years as a prohibited substance. This means that it becomes difficult to legally make a health claim on a label for any CBD product. For CBD products, earning a health claim is almost impossible.
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At Century Label, we have the digital printing technology and expertise necessary to create stunning labels for your CBD products. We know what to avoid and what to be sure to include on your product packaging. Contact us today to professionally print your next CBD labeling project.
