custom labels

Century Label Wins Pewter Award in the 2019 Gold Ink Awards Competition

Printing Impressions magazine, producer of the annual Gold Ink Awards, announced that Century Label has won a Pewter Award for the Hella Cocktail Co. Founders Collection Eucalyptus label in the Packaging (Labels) category. 

Hella Cocktail Co.'s Founders Collection Eucalyptus is part of a line of super premium cocktail bitters that stands apart from the competition and complements their core portfolio of craft cocktail ingredients. The most notable features of the award-winning label include the classy overall appearance, matte finish and use of metallic detail.

The award is the latest milestone in the partnership between Century Label and Hella Cocktail Co.

RELATED ARTICLE: How to Use Nostalgia in Your Label Design

This year’s Gold Ink Award winners were chosen among nearly 600 entries submitted within 47 different categories, including digital printing, commercial printing, catalogs, packaging and many more. 

Winning pieces were chosen based on print quality, technical difficulty and overall visual effect. To see the other award-winning pieces, view the full list of this year’s winners.

How to Use Your Label to Tell a Story

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Every company has a story to tell, and that includes your own. While you may not have realized it yet, storytelling is a tremendously powerful marketing tool when leveraged correctly. If you’re investing in high-quality labels and packaging for your products, why not incorporate your own story into your label design and try to connect with your customers on a deeper level?

People love stories, and human beings are the only creatures capable of learning from the experiences of others through retellings of those experiences and applying those lessons to their own lives. When you connect with a customer through a story, you resonate with them on a personal level, leaving a stronger impression than basic marketing and a snazzy logo can ever achieve.

Are Words Necessary?

Humans are visual creatures, and you can convey so much with the right imagery and colors without saying a single world. Of course, the labels for your products may need to include information required by law, depending on the types of products you sell, but that doesn’t mean the story you tell with your label must include words, too. Bold use of color, stellar photography, and countless other possibilities can convey your story without saying a word.

Leverage the Power of Technology

A simple yet effective addition to any label to help tell your story is a QR code. Virtually everyone has a smartphone today, and QR reader apps are easily accessible. The customer scans the QR code, and it takes them to a specifically designed experience that tells your story in a meaningful, memorable way.

RELATED ARTICLE: Bringing Packaging to Life with AR

Experiment with Unique Labeling Techniques

You have many more options than just standard matte finish or glossy labels. Embossing, foiling, and other forms of texturing create interest in your labels and provide customers with something unique and enjoyable. This also helps convey your company’s story. Do you want to make your products feel more unique, vintage, or handcrafted? Textured labels or other modern labeling techniques can help you achieve these results.

RELATED ARTICLE: How to Use Nostalgia in Your Label Design

Find the Right Professional Labeling Partner

Telling a story requires a great deal of thought and planning, but you also need a professional label printing partner to help you achieve your goals. Find a labeling partner that understands what you are trying to achieve when it comes to storytelling through your labeling. The partner’s design team should be able to collaborate with your own design and marketing teams to help you devise new product labels that convey the story you want to tell your customers.

RELATED ARTICLE: How to Choose the Right Private Label Manufacturing Partner

Century Label has almost 40 years of experience printing custom labels and packaging for a wide variety of consumer products. We understand that successful modern marketing requires making a memorable impression on your customers, and the right label can make a tremendous difference.

If you want to tell a story with your new product labels, contact Century Label today to learn more about our modern labeling technology and innovative printing processes.

What’s Ahead: Custom Labeling Trends for 2020

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2019 was a year of contrasts on the packaging and label front – not that you’d expect anything else from an industry that regularly devotes itself to fine-tuning the precise shade that will really make a label’s text stand out.

Among 2019’s custom labeling trends were:

  • Vintage. This aesthetic was adopted by brands from haircare to food and beverage giants, and showcased fonts and graphics that have been described as everything from nostalgic and retro to careworn and weathered.

    RELATED ARTICLE: How to Use Nostalgia in Your Label Design

  • Modern. From sleek black text to stark white or translucent labeling, the modern aesthetic reigned supreme on many major packaging designs throughout the year.

  • Natural. Industries from cannabis and CBD to personal hygiene went with a more rugged, neutral colored design for both packaging and labeling.

  • Bright. Pantone’s Color of the Year for 2019 was Living Coral, inspiring an array of this and other bright colors for many rebrands and limited edition packaging designs.

RELATED ARTICLE: What Does Your Brand Color Palette Say About Your Business?

What’s Ahead for Custom Labels and Flexible Packaging in 2020?

Though we can expect trends like vintage, modern, and natural to persist into the next year, what other trends are likely to arise once 2020 begins? So far, 2020 promises to usher in a whole new era of contrasts in packaging and labeling. 2020’s emerging trends include:

  • Bold eclecticism. Eclectic simply means “deriving style from a diverse range of sources”, and that’s exactly what 2020 will mean for many industries. Expect to see a combination of a few of 2019’s trends when more and more packaging features clean, stark backgrounds with a pop of bright colors and die cuts.

  • Sustainability. The demand for more sustainable packaging is at an all-time high as consumers want to lessen their impact on the environment. In addition to using actual recycled materials, consumers want their packaging to look sustainable, promoting the rise of natural cardboard and rustic colors.

  • Personalization. Limited-run shrink wrap and label printing for special events, seasons, and many more occasions promises to be big in 2020. This trend capitalizes on the nostalgia market from last year, providing a source of collectible memorabilia for many brands moving forward.

  • Transparency. The clean label movement aims at disclosing and removing artificial ingredients from food and beverage by 2020. For the labeling industry, this means a shift to highlighting desirable ingredients on the front of packaging. Innovations such as responsive labeling give consumers a better picture of the lifespan and factory origins of the product.

While these will certainly not be the only trends that arise as 2020 elapses, they’re some of the major shifts occurring at the end of 2019. Stay tuned to this blog for more details as more information emerges.

If you’re interested in applying some of the newest trends to your brand’s labeling, reach out to Century Label today for more information about our custom label printing services.

4 Questions to Ask Before You Hire a Label and Packaging Partner

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The nature of a product’s packaging will make a first impression—and it is important to make it a good one. The relationship between brand owner and packaging partner can have an effect on customers. If a design is not sized properly or packaging is not received in a timely fashion, customer relations could suffer.

Not all label and packaging companies will be a good fit for every brand. Here are a few important questions to ask when finding a partner for labeling and packaging:

What Industries Do You Specialize In?

Some labeling companies cater to a specific niche. One of the first things to determine is if a potential partner has the capability to produce a particular packaging or label.

What Are Your Printing Processes Like?

A good specialty printing company should have modern printing equipment that is continuously updated to reflect shifts in technology. Ideally, a printing company will have the capability to handle a wide variety of projects. Century Label, for example, has 40 years of custom label printing experience and serves brands both large and small with its award-winning digital and HD Flexo printing technology.

What Type of Color Do You Use?

Not all color technology is the same, and older processes can lead to color that bleeds or does not translate well from schematic to actual printing. Century Label is capable of producing vivid colors in the exact shade of the brand owner’s vision, thanks to a state of the art color management system.

Can You Share Samples of Your Previous Work?

In the printing business, flexibility and reliability are essential. Companies should ask for references and scan the website for testimonials to ensure that the labels will arrive on time and within budget. It’s also important to make sure that labels will match the brand’s artistic style, vision, and standards for quality. Looking through samples of a company’s previous work can help make more informed decisions. Check out some examples of Century Label’s past work.

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The right packaging and labeling company for your brand will feature flexible and reliable service and the ability to bring your vision to life using the latest color and printing technology. Century Label has been producing labels and packaging for a variety of industries for four decades. To learn more about how we can help you, please contact us.

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