craft beer

The History of Cannabis-Infused Craft Beer

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Over the past few months, the concept of cannabis-infused beer has seen some developments that place the innovative drink in a large spotlight. You might get the impression that it was developed within the last couple of years, however the concept of introducing cannabis to beer dates back at least a decade. This new beverage has an interesting history that has led to its growing rise in popularity   

What Is Cannabis-Infused Craft Beer?

A cannabis-infused beer is, essentially, a beer brewed with barley and infused with marijuana oil. This should not be confused with cannabis-brewed beers, which substitute barley with the unused parts of the cannabis plant, like stems, stalks, and roots. Both drinks are non-alcoholic and aim to create similar effects without the drawbacks of a hangover. 

Hops and Cannabis

Before formal attempts to combine cannabis and beer, there was a connection between the two from 27 million years ago. The beer-related plant humulus lupulus (hops) and cannabis sativa (cannabis) were once the same plant. They are now different species with contrasting uses that did not meet until recently. 

Lagunitas Raid

In 2005, California brewery Lagunitas was raided by the Alcohol Beverage Control agency when it found employees smoking marijuana. In order to commemorate the raid, Lagunitas created a special craft beer inspired by marijuana, though with no cannabis-related ingredients in it. This event inspired the brewery to create more cannabis beer products years later. 

Dad & Dude’s First CBD Beer  

Colorado-based Dad & Dudes Breweria came up with the first two beers that included CBD oil in them, Sativa IPA and Indica Double IPA, in 2015. Both beers had short runs in the brewery due to restrictions imposed in December 2016, which inspired the brewery to fight for legalization of cannabis. 

Wiz Khalifa Joins In

The biggest mainstream exposure of cannabis-infused beer came in April 2016, when rapper Wiz Khalifa announced a line of cannabis-infused drinks, including beer, juice, and carbonated drinks. Despite the popularity, Wiz has not released any products to this date. 

Keith Villa Announces Ceria Beverages

After failed attempts and close calls by numerous companies, Blue Moon founder Keith Villa announced the start of Ceria Beverages—the first major company dedicated to cannabis-infused beers—in March 2018. These products contain THC instead of CBD oil that provide the effects without alcohol drawbacks. 

First US THC and CBD-Infused Drinks

Cannabiniers, a California edibles company, beat Villa to the punch in July 2018 by releasing a line of non-alcoholic brews with both THC and CBD oil to its home state and Nevada. At the same time, Lagunitas, backed by Heineken, released non-alcoholic THC sparkling drinks, the first major release of cannabis-infused drinks. 

As restrictions continue to loosen and new innovations occur in the field, cannabis-infused beers will continue to evolve and reach larger markets.  

RELATED ARTICLE: How to Promote Your Cannabis-Infused Craft Beer Brand

Your Brand is Our Business - Let’s Get Started

The design team at Century Label is ready to help you take your vision and apply it to your craft beer packaging. We will take you through every step of the process, preserving the integrity of your brand and using high-quality printing techniques.

Our customer care specialists are standing by to make sure every order is exactly the way you imagined it, ensuring your satisfaction. Request a quote today to get started on your own quest for craft beer marketing success.

How to Promote Your Cannabis-Infused Craft Beer Brand

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As more and more states legalize marijuana, interest in hybrid products has exploded, fueling a significant jump in the number of cannabis-infused treats on the market today. Perhaps none of them, however, capture the youthful, laid-back vibe of cannabis itself like cannabis-infused craft beers. Companies in states where marijuana is legal have jumped at the opportunity to market an alcohol-free, cannabis-infused beer that produces the relaxation consumers of both beer and cannabis covet, without the potential for a hangover.

If you’ve created your own cannabis/beer infusion, you’ve created a unique product at the beginning of a trend. Your packaging should reflect this, while making you stand out from the others. To create the youthful, fun vibe you need, consider elements from both the craft beer and cannabis industries:

The Leaf – Consider the Standby

When most of us consider the image marijuana had years ago, nothing stands out more than the traditional green marijuana leaf. Numerous cannabis companies still use the five-pointed leaf in various styles from campy to classy. While it’s come a long way from its original place on blacklight-activated posters in college dorm rooms, you can continue the hip trend marijuana edibles have been following and use a sleek, modernized version. Or, consider hearkening back to the funky, psychedelic origins many of us are familiar with. 

Crisp White Cans

A current trend in craft beer is the all-white can with minimalistic branding and product information. Across a few different brands, the primary designator of the type of beer included in the can is a lone block of color that makes up the actual logo itself. Of course, green is the traditional color used in cannabis marketing, and a stark white can with green branding sends the “fresh” and “cannabis” messaging effectively. 

Natural Could Be Best

Natural has always been a staple of the cannabis branding community, and cannabis-infused beer is no different. In fact, primary consumers of both products tend to enjoy the outdoors. Consider a full-scale printed photo of a natural feature, the use of earth tones, and natural elements in your packaging.

Stand Out From the Sleek

A major trend in cannabis packaging right now is aimed at garnering the attention of those wishing to incorporate marijuana into the upscale luxury lifestyle they’re already living, resulting in stark, sleek packaging that almost hides the nature of the product. Using a more youthful, colorful packaging scheme can help you stand out from other cannabis products and capture your ideal audience. 

Your product is unique, and getting it to stand out among other beer and cannabis brands alike could require the use of packaging ideas from both industries. Consider where your product will be displayed and craft a packaging scheme that will draw attention your way. 

RELATED ARTICLE: Custom Bottle Labels that Stand Out from a Crowd

Your Brand is Our Business - Let’s Get Started

The design team at Century Label is ready to help you take your vision and apply it to your craft beer labels and shrink sleeves. We will take you through every step of the process, preserving the integrity of your brand and using high-quality printing techniques.

Our customer care specialists are standing by to make sure every order is exactly the way you imagined it, ensuring your satisfaction. Request a quote today to get started on your own quest for craft beer marketing success.

How to Market Your Craft Beer Effectively

Nothing says refreshing like sipping a cool beer and relaxing outside. But how do you get your beer into consumers’ hands in the first place? Understanding the psychology of beer marketing and learning different application strategies will help to increase your success. Branding is crucial in any modern market, and beer is one of the most popular adult beverages in the United States. 

If you want your brewery and craft beers to stand out among the competition, you need a comprehensive branding strategy to reach the beer lovers who are sure to love your beers. 

Leveraging Psychology in Your Beer Marketing

When you want to market something like beer, you need the perspective of your target consumer. Depending on the type of beer you make, your brews may have wide appeal or only a niche market—either is valuable. 

Ultimately, the marketing materials you use to sell your beers should inspire some mild feelings of envy in your customers; they should see the people enjoying your beer having a great time and enjoying success and imagine themselves in the same situation thanks to your beer. 

You can also leverage humor and romance to create lasting impressions with your marketing materials and appeal to a wider audience.

RELATED ARTICLE: How to Use Color Psychology in Your Favor

Use Social Media to Your Advantage

Social media is an almost unavoidable part of modern life, and leveraging the potential reach of social media makes it an incredibly powerful tool for marketing. If you have social media profiles for your craft beer business, think of new ways to engage with your followers and provide them with valuable content on a consistent basis. 

Encourage them to share your brand with their social circles and foster personalized relationships that show your customers you are different from other breweries. 

Focus Locally Before Expanding

If you start a brewery, it is essential to capitalize on your local market before branching out to larger distribution networks. Cultivating a strong local following offers you a bedrock of safety when it comes to making potentially risky distribution decisions. 

Your local customers who know and love your product will keep buying from you as long as you do not lose sight of your roots and continue to offer them value and personalized attention.  

Custom Beer Labels

Generic labels blend in with the rest of the shelf. While you may not want something flashy or ostentatious for your beer labels, investing in custom-designed craft beer labels and shrink sleeves can help you craft a strong brand identity that creates a memorable image in the minds of your customers. Century Label offers a full range of custom label printing services for all industries, so start thinking about how custom labeling can assist your beer marketing efforts. 

RELATED ARTICLE: Custom Bottle Labels that Stand Out from a Crowd

Your Brand is Our Business - Let’s Get Started

The graphics team at Century Label is ready to help you take your vision and apply it to your craft beer packaging. We will take you through every step of the process, preserving the integrity of your brand and using high-quality printing techniques.

Our customer care specialists are standing by to make sure every order is exactly the way you imagined it, ensuring your satisfaction. Request a quote today to get started on your own quest for craft beer marketing success.

Century Label Wins Pewter Awards In the Annual Gold Ink Awards Competition

Both winning shrink sleeves were printed using the HP Indigo 8000.

Printing Impressions, the publication that produces the annual Gold Ink Awards, announced that Century Label has won two Pewter Awards in the Digital Printing, Labels & Packaging category. Both winning entries were shrink sleeves for craft beer cans.

The shrink sleeve for Great North Aleworks Tie Dyed pale ale is an eye catching piece that contrasts a variety of colors with a stark white. The sleeves accommodate the customer's intricate white plating without registration issues, and a frosted look on the clear areas was created using the HP Indigo varnish.

Sun King Brewing created The Eighteenth Sun imperial wheat IPA in collaboration with 18th Street Brewery for the CANvitational, a special annual event that Sun King holds along with dozens of breweries across the country in celebration of canned beer. The sleeve couples an intricate design with vibrant colors to create a visually stunning look.

The Gold Ink Awards competition is open to all creators and producers of printed materials, and encompasses nearly 50 categories within commercial printing, magazines, books, catalogs, digital printing and packaging. This year’s Gold Ink Award winners were chosen from nearly 1000 entries; winning pieces were chosen based on print quality, technical difficulty and overall visual effect.

A full list of this year’s winners can be found here.

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