What Custom Labels Say About Your Specialty Food


Specialty food is an expansive market offering unique and high-end food items made in small batches. These items generally contain higher quality ingredients and often have limited availability. Those that are venturing into the business of making or distributing specialty foods need a custom specialty food label. This niche is all about quality, value and exclusivity—and nothing sends the message quite like a beautiful custom label.

Conquer Branding

Custom labels give brand owners the chance to make their product one of a kind. They showcase the brand’s voice, tone and aesthetic in a way that sets the product apart from the other items on the shelf. Custom labels can help maintain a consistent brand image across channels by using the same color scheme as, for example, the product website, logo or artwork.

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Establish High Product Value

Custom labeling is the perfect match for specialty food marketing. Custom labels ooze quality and class, giving products a high-value appearance. Since customers spend more on specialty foods than they would on their standard counterparts, they expect a top-quality experience with gorgeous custom labels.

Get Attention from the Right Customers

Product labels can appeal to a specific demographic. Keeping the label’s design minimalist, for instance, can appeal to a millennial audience. Designing custom labels to match a target audience can help boost lead engagement and, of course, the bottom line. Products can speak to the exact audience the brand owner is targeting.

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Cultivate Brand Loyalty

Allowing customers to see into a brand is a great way to promote company loyalty. Custom labeling shows off brand personality, which leads to the customer feeling closer to the brand and becoming more willing to stay loyal. They will be able to recognize food products and differentiate them from others easily. Humanizing a specialty food company with custom labels can keep shoppers coming back for more.

Beat the Competition

Custom labels and shrink sleeves will give brands a unique flair and make them easy to distinguish from everything else on a shelf. The label evokes unique feelings in customers that differentiate products from the competition. Designing bright, creative and eye-catching custom labels is the best way to overshadow competition and move to the top of a niche.

Your Brand is Our Business - Let’s Get Started

The design team at Century Label is ready to help you take your vision and apply it to your specialty food product. We will take you through every step of the process, preserving the integrity of your brand and using high-quality printing techniques.

Our customer care specialists are standing by to make sure every order is exactly the way you imagined it, ensuring your satisfaction. Request a quote today to get started on your own quest for specialty food marketing success.