Private Labels: An Alternative

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Pressure Sensitive LABELS, SHRINK SLEEVES & Flexible Packaging

How do you achieve the benefits of having a strong brand when your product – or budget – does not warrant the time and resources necessary to creating, testing, implementing and distributing unique and personalized brand packaging? 

Private labeling.

In recent years, annual sales for private-label products has been on the rise as customers increasingly recognize these products as equal in quality to competitor brands. Private label branding is a much lower cost strategy, as it benefits from the branding already created by another company, while still providing a similar level of customer draw, retention and loyalty as a result as would an individual brand packaging strategy.


Private Label Articles

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