Private Labels: An Alternative
Pressure Sensitive LABELS, SHRINK SLEEVES & Flexible Packaging
How do you achieve the benefits of having a strong brand when your product – or budget – does not warrant the time and resources necessary to creating, testing, implementing and distributing unique and personalized brand packaging?
In recent years, annual sales for private-label products has been on the rise as customers increasingly recognize these products as equal in quality to competitor brands. Private label branding is a much lower cost strategy, as it benefits from the branding already created by another company, while still providing a similar level of customer draw, retention and loyalty as a result as would an individual brand packaging strategy.