The nature of a product’s packaging will make a first impression—and it is important to make it a good one. The relationship between brand owner and packaging partner can have an effect on customers. If a design is not sized properly or packaging is not received in a timely fashion, customer relations could suffer.
Not all label and packaging companies will be a good fit for every brand. Here are a few important questions to ask when finding a partner for labeling and packaging:
What Industries Do You Specialize In?
Some labeling companies cater to a specific niche. One of the first things to determine is if a potential partner has the capability to produce a particular packaging or label.
What Are Your Printing Processes Like?
A good specialty printing company should have modern printing equipment that is continuously updated to reflect shifts in technology. Ideally, a printing company will have the capability to handle a wide variety of projects. Century Label, for example, has 40 years of custom label printing experience and serves brands both large and small with its award-winning digital and HD Flexo printing technology.
What Type of Color Do You Use?
Not all color technology is the same, and older processes can lead to color that bleeds or does not translate well from schematic to actual printing. Century Label is capable of producing vivid colors in the exact shade of the brand owner’s vision, thanks to a state of the art color management system.
Can You Share Samples of Your Previous Work?
In the printing business, flexibility and reliability are essential. Companies should ask for references and scan the website for testimonials to ensure that the labels will arrive on time and within budget. It’s also important to make sure that labels will match the brand’s artistic style, vision, and standards for quality. Looking through samples of a company’s previous work can help make more informed decisions. Check out some examples of Century Label’s past work.
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The right packaging and labeling company for your brand will feature flexible and reliable service and the ability to bring your vision to life using the latest color and printing technology. Century Label has been producing labels and packaging for a variety of industries for four decades. To learn more about how we can help you, please contact us.