By now, the Tide Pod Challenge has become mostly fodder for funny memes and jokes across cyberspace, but the truth is, children and teens across the country were all at risk because of it. Part of the issue that created this problem is how the product looked—both the pod and its packaging. While being meme-worthy could be an effective digital marketing vector in some regards, you do not want your brand associated with injuries and illnesses to customers because of the way your chemical product looks.
Adopt a Reasonable Look for Chemical Products
Consumers all over the world rely on various chemical products every day when they clean their homes, wash their clothes and dishes, and handle multiple household tasks. While you may want to develop an attractive product in an attractive package, you don’t necessarily want to make it too attractive or attractive in the wrong way.
Your chemical product should be designed in such a way that the average consumer can easily assume its intended use without seeing or reading the packaging and product information. However, the product information must include all the warnings and instructions necessary for a consumer to use the product safely and correctly. Part of the reason Tide Pods became a viral sensation was because they resembled gummy treats and teens knew they were dangerous, but wanted to do funny things for social media clout. Thus, the Tide Pod Challenge was created, leading to several hospitalizations and serious medical effects for those who attempted it.
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Keep Your Chemical Products Functional and Safe
If your brand produces any chemical product, you want to design the product in a way that is not appealing to younger people. Do not make chemical products that resemble food or treats and stay away from bright colors whenever possible.
This effort should extend to the product packaging you use. Do not use vibrant color patterns and be sure to include all product safety information prominently on the package. Ideally, the average customers should be able to look at your product package and quickly and accurately identify its intended uses and potential risks. There are countless effective packaging methods available for your brand, and Century Label can help you take advantage of the labeling and packaging services that will work best for your products.
With more than 40 years of industry experience as professional labeling and packaging providers for consumer products, Century Label has a packaging design solution that will work for your chemical products. We can help you take your brand imagery and create something that will not become the next Tide Pod Challenge, so contact us today for more information about the product packaging and labeling services we offer.
