There are a multitude of new food trends on the horizon for 2020. To get your food the attention it deserves, you will want to be sure your products are in line with them. More importantly, you will need to ensure your foods are packaged in a way that makes them stand out from the crowd and grab your consumers’ attention.
New, exciting food items and preparation techniques have been making their way into industry conventions and exhibitions for the New Year. Consider working these trends into labeling options for a marketing boost.
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Sugar Alternatives
Reductions and syrups made from various starches and fruits are moving to the forefront, as they add a unique flavor and creativity to most products. Syrups made from dates, sweet potatoes, pomegranate, coconut, and monk fruit are getting lots of attention and would be smart to include in your labeling strategy.
Meat-less...or Less Meat?
The rise in plant-based meat alternatives has stormed the market in the past year, but it still hasn’t swayed all meat lovers to the vegetarian side. This year, expect to see a surge in actual meat products, such as burgers, that are blended with plant-based ingredients like mushrooms. Meat companies are hoping to reach more traditional meat lovers who may want to cut down on their meat consumption and develop a healthier diet.
Fun Flours
Baking has become a lot more interesting as cooks have discovered nut flours, rice flour, and other alternatives. In 2020, plan on watching this market expand to include banana and other fruit flours. Companies who produce packaged bakery goods will be able to use these new, interesting options to attract new consumers and satisfy the changing palate of their return customers.
Vegan Spreads
Alternatives to butter have been taking center stage in recent industry shows. This year, you will see products that are both delicious and vegan-friendly. Spreads made from nuts have been around for some time, but the varieties are expanding. Macadamia butter is sure to pique consumer interest, as well as oddly tempting spreads made from seeds you never would have imagined, such as watermelon. All nut applications should be clearly marked on labels to avoid allergic interaction.
West African Influence
The big trend in international cuisine this year is definitely West African foods. Superfoods like tamarind and moringa will find their way into grocery stores as this catches on. Ancient grains such as millet, teff, and fonio are also going to be on the dinner table when foodies begin falling in love with this culinary style.
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As you take your food products to the next level this year with the hot new trends on the market, don’t forget to package and label them in a way that will capture your consumer’s eye.
Century Label has over 40 years of experience in printing custom packaging and labels. Call us today at 800-537-9429 to find out how we can take your new product packaging to the next level.
