Everything You Need to Know About Shrink Sleeves

Are you looking for the most effective way of promoting your nutraceutical products? Shrink sleeve labels are a proven success when it comes to factors you should consider when promoting products in this growing market. Shrink sleeves bring numerous benefits to your nutraceutical marketing. 

Brand Integrity 

The best way to protect a brand is through sleek, smooth packaging and labeling free of any errors. The flexibility of shrink sleeves maintains the integrity of the brand by shrinking tightly to the shape of any container. Brand owners have the freedom to choose any container design without worrying about the label producing wrinkles or air bubbles. Additionally, shrink sleeves provide full coverage of the container, which allows for a variety of creative and persuasive designs. The label space allows for greater communication with the consumer, including product information compliant with the FDA, a crucial requirement for nutraceuticals.

RELATED ARTICLE: The Importance of Packaging: Why it’s Necessary to Take Branding Seriously 

On-Shelf Effect 

Studies have shown that the use of shrink sleeve labeling increases customer appeal while the a product is on the shelf. AC Nielsen ran a study in 2011 requested by the Eastman Chemical Company to measure the preference of label format among 800 customers in a variety of products. According to the results, shrink sleeve labels created the greatest persuasive impact on customers. In particular, the combination of shrink sleeves and highly contoured bottles ranked the highest in all five measured categories: 

  1. Impact

  2. Attention

  3. Empathy

  4. Uniqueness

  5. Appeal 

Shrink sleeve labels are an overall preferable option compared to other types of labeling. 

Cost-Effective Advantages 

Shrink sleeves produce cost-cutting benefits beyond just creating an emotional response in potential clients and maintaining brand integrity. For instance, the full coverage nature of shrink sleeves offers sealing benefits to container caps. This reduces the manufacturer’s need to spend on separate, tamper-evident bands and caps, while offering an effective way of protecting the customers from altered or tampered nutraceutical products. In addition, costs can be reduced by eliminating the need for labels for front and back coverage, colors in the container itself, and UV protection for the package.

Add to that the proven consumer appeal of shrink sleeves and you can see how shrink sleeves can help you reduce costs and increase profits. Century Label is always in touch with the latest in packaging and labeling solutions. Improve the visibility of your brand with shrink sleeves or other options by contacting us for a prompt quote for your chosen products. 

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