Master Essential Oil Labeling with These 3 Tips

Over the past several years, essential oils have become increasingly more popular with consumers around the world. In fact, the global market size of essential oils was estimated at over $17 billion in 2019 and is expected to reach $33 billion by 2027. Essential oils are dominating the market in a number of industries due to an increasing awareness of the benefits provided by natural, environmentally friendly ingredients.

From pharmaceuticals to home cleaning and health and beauty, consumers desire products they can feel good about using. This growing demand for natural, organic products has drastically increased the availability of essential oils on the market. So, how do you make sure your essential oil products stand out from the competition on the shelves?

Consumers primarily rely on packaging when making their purchasing decisions, so first impressions are crucial. Invest in high-quality custom labels that demand attention and clearly communicate product information.

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Consider these three tips for making sure your essential oil label stands out:

1. Choose attractive, personalized labels. Enhance the shelf appeal of your product with striking customized labels that promote your brand. Century Label’s state-of-the-art digital printing technology can create precisely detailed images of superior quality with easy readability even in the smallest text. We use Pantone color-matching technology to ensure your product looks exactly the way you want and even feature a metallic foil option if you’d like to add some sparkle to your design.

2. Include clear, concise product information. Essential oils come from a variety of sources and may be used for many purposes, from ingestion to inhalation in aroma diffusers and topical application for skin and hair care. To make sure consumers are choosing the appropriate products, it is imperative that your labels feature simple, precise instructions about their ingredients and intended uses.

3. Make sure labels perfectly fit your essential oil containers. Even the most attractive, well-designed labels will fall short of expectations if they do not properly fit the product containers. Our shrink sleeve labels are perfect for essential oil packaging, as they conform precisely to the shape of any glass, plastic, or metal containers. We can also include perforated tamper-evident caps to guarantee the quality and safety of your products.

RELATED ARTICLE: 3 Tips for Boosting Your Marketing Strategy with Custom Labels

Essential oils provide a number of significant benefits to consumer health and well-being, without the synthetic dyes or fragrances found in most personal care products or the debilitating side effects resulting from conventional medicine. This market is showing no signs of slowing down, so make sure your company stands out from the competition. Visually appealing labels captivate consumers, invite them to learn more, and ensure they will remember your company.

Contact Century Label today to enhance the appearance and impact of your essential oils!

Avoid These 5 Cosmetic Labeling Mistakes

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The cosmetic product manufacturing industry faces many challenges in this hyper-competitive market, but one of the most significant comes in the form of common product labeling mistakes. It’s easy for some manufacturers to make the following common errors, so do your best to avoid these missteps when creating health and beauty labels.

1. Misleading Product Names

It’s essential for cosmetic products to have reasonable and accurate names. For example, if the base of a product is tea tree oil and coconut oil but the label only mentions coconut oil, this could be construed as false advertising. It’s essential for manufacturers to base their products’ names around the ingredients of the products.

2. Incomplete Ingredient Listings

Just as it is vital to choose a name that reflects the main ingredients of a product, it is just as important to list the ingredients of a product in order of predominance. The Food and Drug Administration (FDA) has clear rules for cosmetic product labeling, and it is essential for manufacturers to list their product ingredients accurately, such as listing them by weight.

3. Poor Font Choices

The FDA also has clear guidelines for printed fonts on cosmetic product labels. Cosmetic companies must choose a font that allows them to meet these requirements while maintaining a clear, legible product label. The product name, ingredient list, company contact information, and other label information may be difficult to read, so it’s vital to choose a label layout that not only meets all FDA guidelines but is also clear enough to read.

4. Forgetting Required Bolds

While it may seem like a small detail, it is essential to print the net weight of a product in bold lettering on the product label. This is yet another FDA requirement, and failing to include required bolds could lead to expensive label reprints. Be careful when selecting the font, font size, and lettering structure for your labels and bold product net weights.

5. Forgetting Your Contact Information

Many manufacturers forget that the FDA also requires a manufacturer’s contact information to appear on product labels. As long as your company has a listing in a telephone directory that includes the street address, you can simply include the name of your company, city, state, and zip code. However, it’s important to verify your contact information-related requirements before moving to printing to avoid expensive misprints.

RELATED ARTICLE: 6 Cosmetic Labeling Tips You Should Know

These are just some of the challenges that cosmetic product label printing presents. Many manufacturers have made seemingly slight missteps with this process that have led to expensive reprints. You can avoid this issue for your brand by partnering with an experienced product label printing service.

Century Label has more than 40 years of experience producing high-quality product labels for brands across every industry. We know the challenges of meeting required regulations, so contact Century Label today to learn more about our product labeling process for your cosmetics.

6 Cosmetic Labeling Tips You Should Know

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If your company sells cosmetic products, you are selling items that help your customers look their best. It’s only natural to invest in product labeling that makes your products look their best as well. In the cosmetics industry, it is essential to convey quality, class, and performance to your customers. Century Label offers custom cosmetic line product labeling to capture customers’ attention and increase your sales.

When you want to develop new labels for your cosmetic products, follow a few simple tips for more successful results.

1. Research before You Start Designing

Take time to look at the cosmetic products available in your market. Which brands are the most successful? Do you notice any similarities or trends when it comes to how they label and market their products? Which demographic are you targeting with your products? Use these questions to inform your strategy when it comes to developing eye-catching cosmetic product labels.

2. Know the Latest Trends

You might be looking at selling to a target market or within a target area, but, even if you’re not planning on marketing your products nationwide or worldwide, you should have a finger on the pulse of the latest cosmetic industry trends. Look outside your target market and at which products are selling the most and what design trends you can spot when it comes to their labeling and packaging.

3. Carefully Consider Every Design Element

Your brand likely has a color palette of two or three colors used in your branded imagery and logo, and you have also probably decided on a typeface for your labeling and packaging as well. Before committing to a design, look at every possible configuration, different color schemes, and consider how your different layouts will look on different types of products. For example, you might have a design you really like for a pouched product, but that design may not translate well to a tubed product like lipstick or a tube of eyeliner.

RELATED ARTICLE: How to Use Your Label to Tell a Story

4. Choose the Right Packaging

Cosmetics need to stay fresh and ready to use, so offering portability is a great selling point. Most women who use cosmetics like to take some wherever they go to reapply and touch up as needed. Choose packaging that not only offers portability and ease of use, but that is also attractive to convey high quality to your customers.

5. Choose a Focal Point for Every Product Label Design

While it’s essential to include all regulatory information, ingredients, and other essential product details, it is also important to devise a label design that clearly draws the eye to the package.

6. Choose the Right Label Partner

Choosing the right labeling partner can make a big difference in the outcome of your product labels and their effectiveness as marketing tools. Century Label has more than 40 years of experience providing professionally designed labels to customers working in various industries, including cosmetic product manufacturing.

RELATED ARTICLE: 4 Questions to Ask Before You Hire a Label and Packaging Partner

To create truly stunning cosmetic product labels with sustainable material options and attractive visual design, find our team. Century Label has the experience and skill to make your vision a reality. Contact us today to request a quote or for more information about our labeling and packaging options for cosmetic products.