How to Market Your Craft Beer Effectively

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Nothing says refreshing like sipping a cool beer and relaxing outside. But how do you get your beer into consumers’ hands in the first place? Understanding the psychology of beer marketing and learning different application strategies will help to increase your success. Branding is crucial in any modern market, and beer is one of the most popular adult beverages in the United States. 

If you want your brewery and craft beers to stand out among the competition, you need a comprehensive branding strategy to reach the beer lovers who are sure to love your beers. 

Leveraging Psychology in Your Beer Marketing

When you want to market something like beer, you need the perspective of your target consumer. Depending on the type of beer you make, your brews may have wide appeal or only a niche market—either is valuable. 

Ultimately, the marketing materials you use to sell your beers should inspire some mild feelings of envy in your customers; they should see the people enjoying your beer having a great time and enjoying success and imagine themselves in the same situation thanks to your beer. 

You can also leverage humor and romance to create lasting impressions with your marketing materials and appeal to a wider audience.

RELATED ARTICLE: How to Use Color Psychology in Your Favor

Use Social Media to Your Advantage

Social media is an almost unavoidable part of modern life, and leveraging the potential reach of social media makes it an incredibly powerful tool for marketing. If you have social media profiles for your craft beer business, think of new ways to engage with your followers and provide them with valuable content on a consistent basis. 

Encourage them to share your brand with their social circles and foster personalized relationships that show your customers you are different from other breweries. 

Focus Locally Before Expanding

If you start a brewery, it is essential to capitalize on your local market before branching out to larger distribution networks. Cultivating a strong local following offers you a bedrock of safety when it comes to making potentially risky distribution decisions. 

Your local customers who know and love your product will keep buying from you as long as you do not lose sight of your roots and continue to offer them value and personalized attention.  

Custom Beer Labels

Generic labels blend in with the rest of the shelf. While you may not want something flashy or ostentatious for your beer labels, investing in custom-designed craft beer labels and shrink sleeves can help you craft a strong brand identity that creates a memorable image in the minds of your customers. Century Label offers a full range of custom label printing services for all industries, so start thinking about how custom labeling can assist your beer marketing efforts. 

RELATED ARTICLE: Custom Bottle Labels that Stand Out from a Crowd

Your Brand is Our Business - Let’s Get Started

The graphics team at Century Label is ready to help you take your vision and apply it to your craft beer packaging. We will take you through every step of the process, preserving the integrity of your brand and using high-quality printing techniques.

Our customer care specialists are standing by to make sure every order is exactly the way you imagined it, ensuring your satisfaction. Request a quote today to get started on your own quest for craft beer marketing success.

3 Features of AR Packaging You May Not Be Considering

When it comes to packaging your product and amplifying your brand, options really are limitless. You have your choice of packaging materials, color schemes, fonts, images and more, making it more possible than ever before to design packaging that truly carries the message your brand represents. With the advent of augmented reality (AR) packaging, your customers can experience your branding in a whole new way.

What Is AR Packaging?

It may be easier to describe what AR packaging isn’t: it’s not your average, static, online shopping experience.

Instead, AR packaging offers your potential customers the option to interact virtually with your product with the use of an electronic device. Augmented reality is, in turn, the blending of the consumer’s surrounding environment with additional, digital aspects to enhance the experience.

Let’s suppose, for a moment, that your company produces a line of candies commonly sold in grocery stores. You could appeal to the tweens and teenagers who consistently purchase them by adding interactive elements to the packaging. When the consumer uses an AR app and directs his or her phone camera at your product, interactive games appear on the consumer’s phone screen. Alternatively, you could choose to provide nutritional information, brand history, or practically any other interactive feature you can imagine.

RELATED ARTICLE: Bringing Packaging to Life with AR

Why Should You Consider AR Packaging?

AR packaging offers your brand the opportunity to connect with customers on a deeper level.

Whether it’s by providing access to enhanced information your customers crave, or engaging them through fun features like games and trivia, AR packaging goes the extra mile that a static packaging scheme cannot.

If your brand offers some unique feature not easily explained by traditional packaging, AR packaging could be the solution you’ve been looking for to educate your customer base about all those details you can’t fit on a box.

AR packaging also offers appeal and collectibility for the digital generation. Providing games or other unique features on each of a limited-edition set of packaging designs, for example, can help you engage a new group of consumers in purchasing your products.

Consider Coca Cola’s use of AR during the 2014 World Cup, or McDonald’s interactive packaging during several recent sporting events.

RELATED ARTICLE: 5 Advantages of Augmented Reality Packaging

What’s Next for AR Packaging?

Although it’s used by many larger corporations, the bounds of AR packaging have yet to be explored. Companies such as IKEA are experimenting with implementing AR features into their catalogs, allowing the user to virtually place furniture into their own homes.

Meanwhile, AR features on popular makeup brand products allow the user to test makeup in the company’s app.

How far could you take your brand with AR packaging? Really, the only boundaries are the limits of your imagination.

RELATED ARTICLE: The Future of AR in Packaging

Bring Your Packaging to Life!

Century Label is ready to help you take your traditional label and implement AR into your next print project with us. Our AR services are available as an add-on feature, and we can guide you on the best way to incorporate this technology into your existing artwork.

Don’t get left behind! Request a quote today to take your printed labels into the digital realm and bring your packaging to life by making augmented reality a reality.

How to Use Color Psychology in Your Favor

By now, you’ve likely put a great deal of thought into your packaging. You’ve probably even envisioned a color scheme that satisfies your aesthetic preferences. However, have you considered the psychology behind color choices?

Color Psychology Is Everywhere

Next time you’re out and about, take a look around at the multitude of products and business brandings that are on display on every billboard, business sign, poster and street corner. Since you’ve been considering your business’s packaging and how it relates to your branding, you’ve likely realized that each and every aspect of a brand is chosen very carefully. The color choices businesses make for their brand’s advertising and packaging schemes are no different.

If you group businesses of similar types together, you’ll notice several consistencies. Restaurant signage tends to be in reds, oranges or yellows, and for good reason – these colors are thought to represent hunger, warmth, and energy. Red is also an attention-getter, explaining its presence on a great number of business brands as well as important street signs.

Read on for a quick guide for the most common characteristics of all the colors of the rainbow:

• White indicates purity, technology, neutrality, and calm. Apple and car manufacturers use this color.

• Black represents strength, power and elegance. Find it in Nike and CBS signage.

• Brown inspires dependability and productivity. Used by UPS and JP Morgan.

• Pink represents femininity, youth, and gentleness. You can find it in a multitude of feminine products and brands.

• Red inspires hunger, energy, determination, and passion. Look for red in brands like Target, CNN and multiple food service companies.

• Orange indicates enthusiasm and success. Find orange in brands like Amazon and Harley-Davidson.

• Yellow is for happiness and energy. You’ll see yellow as an attention getter in taxi companies as well as brands like Best Buy and McDonald’s.

• Green represents wealth, nature, and safety. Green is often found in financial logos as well as packaging for “green” products or household cleaners – think Scrubbing Bubbles.

• Blue inspires strength, dependability, and peace. You’ll find blue in Walmart, Lowes, and AmEx’s branding.

• Purple represents extravagance and power. You can find purple in both Cadbury and Hallmark’s branding.

Color Psychology Is an Inexact Science

There’s no guarantee a specific color will make a consumer feel a certain way about your product. In truth, it’s likely each of these colors have the reputation they do because we have, over the years, assigned specific characteristics to certain situations and brands. Still, color psychology is worth considering when you’re choosing the color scheme of your packaging. After all, if even 25% of your target market sees your black packaging and derives the strength, power, and elegance you’re aiming for, you’re well on your way to a packaging color scheme that serves you.

If you’d like to incorporate color psychology into your private packaging label, contact Century Label for more information regarding your options.

Let’s Get Started

The design team at Century Label is ready to help you take your vision and apply it to your products. We will take you through every step of the process, preserving the integrity of your brand and using high-quality printing techniques.

Our customer care specialists are standing by to make sure every order is exactly the way you imagined it, ensuring your satisfaction. Request a quote today to get started on your own quest for branding success.

The Future of AR in Packaging

Augmented reality (AR) is still a young technology. AR mixes the real with technical enhancements that will transform package design by giving consumers additional multimedia information at the touch of a button, or the read of a QR code. 

Augmented reality already plays an important role in brand experiences and dictates how consumers interact with the products they use every day. As AR continues to gain popularity, we will see how it will take packaging to the next level and change the way that consumers make choices.

The Potential of AR

Today’s digital marketers spend more money on advertising than ever before. Shoppers crave interactive relationships with brands that allow them to do more than just consume goods, but experience them. Leveraging the power of smartphones and other mobile devices, marketing departments are starting to realize the power these devices can have in creating immersive experiences for users.

Augmented reality has particular untapped potential in the packaging industry, as brands can use it to improve the knowledge and loyalty of their product, stand out from the crowd, and entice new consumers. With little more than a QR code, brands can begin to enjoy the benefits of AR for themselves.

Benefits of Incorporating AR in Packaging

Brands can enjoy several distinct advantages of leveraging augmented reality in their packaging:

• Create a virtual element to add to your label, connecting users to more useful information. With AR, brands are no longer limited by the space on the label. Businesses can use AR to provide trivia, nutrition information, recipes, and more.

• Create brand loyalty. By presenting information in an engaging manner, marketers can create memorable experiences that make people more enthusiastic about the product and more likely to purchase it again.

How the Industry Can Keep Up

Packagers and businesses face an important challenge as we move deeper into the digital revolution. First, they must ensure that their products succeed and overcome the risks that would be associated with rebranding or repackaging. 

The future of brand and product marketing will be immersive, interactive, and personalized.

At the same time, incorporating AR/VR into labelling will be worth the investment, especially when considering that the mobile devices of the future will come with built-in AR/VR technology. With this barrier to access a moot point, most consumers of the near future will be ready to absorb augmented reality content. Packagers should be ready with dynamic advertising solution options for companies.

By incorporating AR elements into packaging, businesses can successfully create useful content for consumers that inspires brand loyalty and attracts consumers to their products. With early adoption of AR packaging, businesses can gain a competitive edge in the digital marketing environment. Packagers will be ready to meet this demand with options to suit company demand.

Bring Your Packaging to Life!

Century Label is ready to help you take your traditional label and implement AR into your next print project with us. Our AR services are available as an add-on feature, and we can guide you on the best way to incorporate this technology into your existing artwork.

Don’t get left behind! Request a quote today to take your printed labels into the digital realm and bring your packaging to life by making augmented reality a reality.

Century Label to Exhibit at the Craft Brewers Conference and BrewExpo America

Century Label is excited to announce they will be exhibiting at the Craft Brewers Conference & BrewExpo America® April 9-11, 2019 at the Colorado Convention Center in Denver, Colorado.

Century Label will network with craft brewers from all over the country and exhibit the latest shrink sleeve technology in Booth 9094. Stop by the booth and meet the Century Label team members, discover some of the new products Century has to offer those working in the craft brewing industry, and explore Century’s full product and service catalog to see how it can help your beer business.

“As a significant player in one of the fastest growing markets in our industry, we continually look for the latest technologies in shrink sleeve printing and application that will differentiate our value proposition from others.”

— Century Label Vice President and General Manager, Todd R. Frendt

Already a leading supplier of shrink wrap technology and labeling for various industries across the United States, Century Label’s product and service catalog offers the beverage industry countless opportunities to advance its labeling in an effort to reach new markets and capture the attention of consumers.

Century is excited to explore potential partnerships at the expo, especially with craft brewers expanding into the cannabis-infused beer market, an exciting new trend gathering steam in light of shifting cannabis legislation across the country. On display in the booth will be a co-branded augmented reality sleeve created in coordination with Tripack, a leading U.S. manufacturer of labeling and shrink wrap application equipment. Century is uniquely positioned to offer blossoming new craft breweries and beer companies new labeling and shrink-wrapping options suitable for the modern market.

5 Advantages of Augmented Reality Packaging

Augmented reality (AR) provides a way for people to interact with a real environment through portable devices. AR adds layers and dimensions of interacting with the environment not possible in the real world. Companies are taking advantage of this new technology in the way they package goods for consumers.

How to Use AR with Your Packaging

There are several ways that AR can bring customers and products closer together, to make the shopping experience more entertaining and meaningful.

1. Many products have small labels. AR can be practical by magnifying those small labels and making them easier to read.

2. Enhance your catalog with AR, as Ikea did. When you wave your smartphone over the pages, you get the option to design a 360-degree view of a room with Ikea products, as well as watch videos and interact with 3D models of items they’re selling.

3. Make the shopping experience more convenient, like Topshop did. With augmented reality dressing rooms, customers at Topshop can see how a garment would look on them without having to physically try it on. Trackers in the dressing room superimpose your choice of clothing on your body so you can see, quickly and easily, how it would look and fit.

4. Spice up your print ads with some kinetic action. With HP Reveal, Lexus makes their cars come to life, turning into 3D versions that can drive right off the page. This digital experience is entertaining and makes the product even more attractive.

5. Use AR for special promotions. Heineken’s logo, when scanned, produces a digital 3D globe that customers can explore. They also offered sweepstakes prizes for the Latin Grammy Awards which generated lots of interest in their product.

Use Augmented Reality Wisely

Just because you can use augmented reality doesn’t mean that it should be used without a plan. Experts note that some instances of AR can backfire or be a waste of time.

As always, know your audience. If you are selling a medicine used primarily by the elderly, AR packaging may be helpful, but not if the consumer is unable to use it. Many older customers do not look for AR or are not even aware of it. AR is a product enhancement that will be more attractive to younger consumers.

Remember that gimmicks wear out their welcome pretty quickly. AR should enliven the connection between customer and product, it should mean something with respect to the product. Having AR without a strategy it will not heighten the experience and can even distance potential customers from the product.

Know your audience and keep the experience meaningful. If you approach AR in the right way, it can invigorate your connection with your clients and make your products stand out.

Contact Century Label to discover new possibilities and applications for augmented reality.

4 Benefits of Private Labeling for Your Brand

Private labeling occurs in many different industries, from cosmetics and household cleaners to foods. As a product manufacturer, private labeling could be an excellent opportunity for increased profits, decreased competition, and many other advantages.

Commonly referred to as “generic”, they are anything but: private labels compete with brand-name products and are typically sold at lower prices. Private labeling is a common form of merchandising that can generate positive returns on investment for store owners and manufacturers.

What Are Private Labels?

Private labels—or store labels—are exclusive labels that a particular store owns. They are the packaging and brand names specific to a particular store. Examples include Walmart’s “Great Value” Costco’s “Kirkland” brand, and “Private Selection”, available from Kroger.

Manufacturers of goods can sell their items for private labeling in addition to creating their own brands. Kraft, for example, manufactures its products for sale under the Planters Peanuts brand name as well as under private label names. This carries the benefit of marketing a product to larger retailers to sell the product in the retailer’s brand packaging, expanding reach and sales potential.

By selling to private labels, a manufacturer can eliminate the cumbersome branding process that requires creation, testing, implementation, and distribution. When you have a business to run, these actions can be time consuming and costly. Selling to a private label can bypass much of the branding process to save time and money. For companies that choose to produce their products under both their own brand and that of a private label, Century Label can handle the packaging needs for both.

RELATED ARTICLE: The Importance of Packaging: Why it’s Necessary to Take Branding Seriously

Higher Profit Margins

Brand personality is incredibly important for building a customer base, creating product designs, and establishing marketing campaigns. If you run a business, however, you know how expensive and time-consuming branding can be. Private label products use the retailer’s private label brand. It is up to the end retailer to design the manufacturing, packaging, and marketing – not up to you as the creator of the good, eliminating added costs. You only pay the product cost without a premium for brand name or expensive marketing campaigns.

Lower Operating Costs

Private label products have to sell themselves; they are typically items that do not necessarily need advertising campaigns to fly off the shelves. Products chosen should regularly sell at five or six times the manufacturing price. This will leave the manufacturer room to provide the price discounts required of private-label goods. Therefore, most items chosen are cheaper to manufacture and produce in high volume. Since most private label products end up receiving large orders from major retailers, manufacturers yield the benefit of creating and shipping all products to a single customer. Both factors result in reduced operating costs.

Better Brand Loyalty

In the past, consumers largely saw brand-name goods as superior to private labels. Today, however, store brand or private label goods have made a name for themselves in the world of high-quality goods. Private label products have attained higher quality levels and consistency, thanks to better product innovations and improved manufacturing processes. They have transformed into “premium” private label goods. A better reputation surrounding private label products has led to better brand loyalty, with consumers staying loyal to one store because they know that is the only place they can find the private label item.

Greater Market Stability

Today’s consumers choose private label products for quality, consistency, and affordability. Even in economic downturns, private label goods enjoy steady sales thanks to lower price points. The overall stability and inelasticity of the market can benefit manufacturers, as there is less of a chance of retailers freezing their orders during tough times. In fact, most retailers will increase their order quantities during economic downfalls because private label goods become more popular when times are tough.

Private Label Printing

If you would like to enjoy the myriad benefits of private labeling at your manufacturing company, contact Century Label to receive a free quote. We can provide high-quality labels and packaging for a manufacturer’s own brand as well as private labels.

Century Label Renews G7 Master Qualification, Adds Colorspace Qualification

Century Label has announced the renewal of the G7® Master Facility Qualification of its integrated color management system, used primarily in producing digital labels, shrink sleeves and flexible packaging at its plant in Bowling Green, OH. In addition, Century has earned the G7 Colorspace Qualification for their proofing system.

G7 is an industry-leading set of specifications from Idealliance® for achieving visual similarity across all print processes. It is a global standard widely used to measure the color accuracy on any output device. G7 Master status indicates that the facility has calibrated certain equipment and systems to G7 gray balance and neutral tone curves and can deliver G7 proofs and print products.

The most stringent level of G7 compliance recognized by Idealliance, G7 ColorSpace includes all the requirements of the G7 targeted level and adds the matching to an entire reference print condition. Due to this compliance level, it now qualifies the company as a Master Facility Colorspace. The results of these tight tolerances are extremely close proof to press correlations.

“We are extremely proud of our team for achieving G7 Master Qualification. Quality and repeatability are vital to our customers,” says Rob Banister, Color Manager of Century Label. “Our commitment to the G7 methodology is just one example of how we’re maximizing our performance for the benefit of our customers.”

In 2016, Century Label joined a select group of global print service providers who have successfully completed training, examination and qualification process of their print production processes, validating their capabilities to the highest level of global industry standards and specifications. The implementation of the G7 methodology enables printers to reproduce a visually similar appearance across all printing types and substrates along with improving process control and production efficiency.

“We applaud Century Label for utilizing the G7 Master Program to assure consistency and quality in their proofing, brand color management and print processes,” commented Timothy Baechle, CEO for Idealliance. “G7 Master Qualification demonstrates a level of control and expertise that places Century at the top of their field. We applaud their leadership, commitment and support of the G7 Master Qualification Program.”

Idealliance is dedicated to guiding media production best practices, specifications, and standards, worldwide. To learn more about G7 Master Qualification, please visit idealliance.org.

Bringing Packaging to Life with AR

In today’s fast-paced world of rapidly-changing technology, it is more important than ever before to have the proper tools in place to take your packaging to the next level. Traditional label designs and printing processes are continually evolving by implementing cutting-edge digital technology in order to keep up with the instant gratification now desired by consumers. Because of this, it is crucial to incorporate these new and innovative ways for your target audience to connect with your brand.

One of the most popular ways of accomplishing this is augmented reality (AR), a method in which interactive content is used to tell your story, bringing your traditional pressure sensitive labels, shrink sleeves or flexible packaging designs to life. Seeing is believing!

How does AR work, exactly? Glad you asked: here, we will take you through a step-by-step overview of the process to see exactly how this new and trending technology in the printing and packaging industry can work to your advantage today. Additionally, check out the video below for more information on the subject. Don’t miss out—the future is now!

Step 1: User downloads appropriate AR app

By including an icon and text on the artwork of your label that instructs your customer to download a free AR app, they are able to quickly and easily gain access to the tool they need to experience the curated content that awaits them. Incorporating these small and unobtrusive elements into your design will show the customer that there is more to the packaging than meets the eye and gives them the guidance necessary to get started with their phone or tablet.

Step 2: Discovery of interactive content

When your customer first scans the label artwork with their device, they are able to instantly see the interactive elements that you have hidden in your otherwise-conventional packaging. The content can range anywhere from an embedded product or company overview video to buttons and links taking them to your website or ecommerce page. The ability for people to directly interact with your brand on the store shelf—or after they have purchased your product—is something that is unique to AR.

Step 3: Engagement with your story

The ability for a prospective customer to engage with your product before it even leaves the store is a silent salesman like no other. From the moment the consumer’s phone scans the artwork, they are immediately engaged and fully focused on the story you are telling them. The message of that story is crucial, because if they have not already purchased your product, there is now a higher likelihood of their doing so. If they have already purchased your product and are showing continued engagement by utilizing the AR feature of your packaging, then there is a good chance they will share their positive experience about your brand through social media or word of mouth. Free advertising at its finest!

Step 4: Relationship with your message

Always keep in mind how crowded with your competition the marketplace is. For a customer to choose a product in today’s saturated marketplace online or in-store, something needs to grab their attention. In order for them to actually relate with your message, your packaging truly needs to stand out from the crowd. After a customer has interacted with your AR content, if your messaging is effective enough, they will have a greater understanding of what your company and product are all about—and the value they offer.

Step 5: Connection with your brand

The conversion of your packaging from a standalone label to an interactive package will lead to the conversion of your customer from a simple prospect to a loyal brand follower. This can be achieved by thinking outside of the box—literally. By going above and beyond what has traditionally been an exercise in visual appeal, adding AR to your labels, shrink or flex pack breathes new life into your brand and product line. Your plain packaging levels up by staying ahead of the crowd and moving towards the future of product packaging with living labels.

Bring your packaging to life!

Century Label is ready to help you take your traditional label and implement AR into your next print project with us. Our AR services are available as an add-on feature, and we can guide you on the best way to incorporate this technology into your existing artwork.

Don’t get left behind! Request a quote today to take your printed labels into the digital realm and bring your packaging to life by making augmented reality a reality

Why Millennials Are Changing the Future of Wine

Why should wine sellers start paying more attention to millennials? The wine industry generates about $62 billion every year, and millennials account for about 42% of wine sales. This is far too big a market for any wine company to ignore.

Unlike previous generations, millennials grew up with much easier access to wine. Not only are millennials more likely to purchase “cheap” wines like canned wine and bag-in-box wine, but they are generally more willing to go farther and spend more on imports, special blends, and exclusive runs of limited-edition wines.

Modern Consumers Need Modern Marketing

Modern millennials who enjoy wine are not following the “traditional” wine marketing methods; they spend more time looking at influencer content on social media. Instead of long-winded reviews from sommeliers and text-rich newsletters, millennials are more likely to pay attention to concise advertisements that get the point across quickly. Social media is absolutely crucial. Millennials prefer companies that offer adventure, human connection, and good stories.

Millennials are also more concerned with intrigue and adventure over expense and the appearance of luxury. Many California wine sellers report that their millennial customers aren’t interested in the expensive and exclusive vintage bottles; they’re more interested in something different than the usual handful of the most popular varieties.

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Millennials Love Labels That Pop

On top of social media marketing prowess, authentic advertising, and making personal connections through label branding, wine sellers also need to focus on aesthetics—namely, wine labels and marketing that grab millennials’ attention.

Research shows that front pack labels are the primary factor for a customer to determine the value of a product. One study using a group of millennials in Portland, Oregon found that these customers responded best to features such as label texture, colored sealing foil, label and bottle colors, font, simplicity, and iconography when choosing which wine to purchase.

The study found that wine bottles millennials thought offered the best value had de/embossment features on the label. Bottles millennials thought were “fine wines” were heavier, used foiling, and had textured labels.

Other research on which wine labels pop most to younger consumers found that bright colors–such as reds and oranges–are most attractive, along with other unique elements such as clever, creative, and stylish images. One study resulted in Twin Fin wine voted as the “Most Attractive.” The bottle boasted a colorful photo of a convertible on the beach, along with a bright orange cap.

The more colorful and interesting the label, the more it stands out to millennial wine shoppers. Women in particular prefer creative and eye-catching wine labels, while men responded more robustly to plain and less-colorful labels. Wine sellers can use this information to target a certain audience.

Furthermore, millennial survey respondents said that descriptions of aromas and flavors are the most important information to include on the back of a label. Awards the wine has won and climate information can also increase the odds of making a purchase, as could a romantic story of the wine’s origins (although this factor fell low on the list).

Many wine companies are using even more dramatic marketing methods with their labels. Incorporating humor has become increasingly effective for some brands, while others are using augmented reality as a way for consumers to interact digitally.

Ramping up your labeling and related marketing efforts will grab the right kind of attention from the shelf.

Wine Sellers Need to Change How They Stock Wine

A decade or so ago, many wine sellers could count on their usual varieties comprising the lion’s share of sales. Basic, safe choices typically made up about 70% of an average wine company’s sales, but that number is dwindling rapidly. Now, basic wine offerings may only make up about 30% of sales because millennials aren’t interested in the usual fare that was popular a decade ago. Millennials are making more adventurous wine selections. They want imports and exclusives, and wine sellers all over the country are taking notice.

Previous generations may have relied on wine critics to make their wine-purchasing decisions, but that is not the case for millennials. Modern wine companies need to offer something new, enticing, and adventurous to capture the attention of a young but very discerning market of wine lovers. They prefer authenticity over pretentiousness and often go right to the source and connect with wine companies, distributors, sommeliers, and social media influencers directly.

Modern wine marketers need to capitalize on this audience to capture the massive market share of the wine industry that millennial customers command. Millennials are not like previous generations that valued their wine based on the price paid for it. Marketers can succeed by showcasing sustainability, authenticity, and offering robust backstories to their smaller runs and cheaper wine offerings.

Let’s Get Started

The team at Century Label is ready to help you take your vision and apply it to your products. We will offer guidance to ensure that the proper high-quality printing techniques are used in order to preserve the integrity of your brand.

Our customer care specialists are standing by to make sure every order is exactly the way you imagined it, meeting your expectations. Request a quote today to get started on your own quest for wine label branding success.

Century Label to Attend 2018 AWA Workshop

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View the 3D proof of the spray bottle shrink sleeve.

Century Label will exhibit their award-winning shrink wrap products at the 2018 Alexander Watson Associates (AWA) Workshop in Minneapolis, Minnesota. The theme of this year’s workshop, which will take place on November 13th and 14th, is “Introduction to Heat Shrink Sleeve Label Technologies in 2018.” Century Label VP and general manager Todd R. Frendt and digital production supervisor Bryce Schwab will represent Century at the 2018 AWA Workshop.

Century Label is proud to be the supplier of shrink film for this workshop, which aims to improve participants’ understanding of heat shrink sleeve label production and application through interactive guided activities.

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View the 3D proof of the drink bottle shrink sleeve.

“As a significant player in one of the fastest growing markets in our industry, we continually look for the latest technologies in shrink sleeve printing and application that will differentiate our value proposition from others,” says Frendt.

Frendt added, “Attending and supplying the printed shrink substrate for the AWA Sleeve Label Workshop allows us to engage with other industry leaders to share knowledge and demonstrate our expertise.”

Ways to Make Your Nutraceutical Labeling Stand Out

Most top-quality supplements provide similar health-maintaining benefits to one another. 

So, when the supplements are finally displayed on the store shelf, what make your nutraceutical product stand out from the rest? There are a few important characteristics to make your nutraceutical labels stand out. 

Know Your Target Audience Better Than the Competition

Targeting supplements for body builders is different than supplements that help the elderly get a better night’s sleep. Monitor the questions your customers have about your supplements to know their concerns and the kind of response you need to make. Consumers value authenticity and transparency; most of them won’t understand the scientific reasons your supplement is superior. They will depend on the feeling of confidence they have that your advertisements are telling them the truth.

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Package Design Matters

When it comes time to choose a supplement off the shelf, an appealing package design is everything. Consumers need to know which product is the best fit for them, so quality and pricing are important—but when compared to the competition that provides the same type of high-quality product, why would make the consumer choose your brand? 

One answer is labeling. 

Appealing Label and Design

Knowing your target audience will help you design a brand that is specifically geared toward your consumers. Meeting the needs of your consumers will help to improve your company’s image as well as increase sales. A creative label and package design will appeal to the consumer with a memorable visual design.

Color choices, shape, and font type and size are elements that all need to be considered to represent your product's brand. Studies have found that 65% of new customers are influenced by how a product is packaged, while 55% of returning customers are loyal to the product because of the packaging design.

Criteria for Branding Your Supplements

The image your company displays cultivates trust and a sense of dependability. The brand packaging is the last thing a consumer sees before he or she decides on which brand to purchase. 

Some elements on your nutraceutical labels will help your supplements stand out:

• Image appeal. Your packaging contributes to your brand image. A distinct product design establishes a relationship with consumers with which they identify. 

• FDA guidelines. Your health supplements should include Supplement Facts – ingredients and nutritional values that meet FDA guidelines.

• Additional health claims. Adding additional health claims for supplements can increase sales by 20%. Packaging that included additional health claims such as promoting a healthy digestive system or controlling blood sugar have been shown to have a higher appeal to consumers.

Labeling a Brand

A supplement that promotes a healthy lifestyle succeeds because its top-quality ingredients are matched by its top-quality appearance. Century Label understands what aspects of labeling need to be emphasized to appeal to the consumer. Our labeling services include shrink sleeves, flexible packaging, and pressure sensitive labels that will help to establish and deliver a brand that your customers will remember and trust.

Let’s Get Started

The design team at Century Label is ready to help you take your vision and apply it to your products. We will take you through every step of the process, preserving the integrity of your brand and using high-quality printing techniques. 

Our customer care specialists are standing by to make sure every order is exactly the way you imagined it, ensuring your satisfaction. Request a quote today to get started on your own quest for branding success.

The Importance of Packaging: Why it’s Necessary to Take Branding Seriously

Know The Roles of Branding and Packaging in Your Business’s Growth

Branding is one of the most important parts of marketing a business – it’s what sets you apart from your competitors. It can tell your customers what to expect from your products, vision, and mission. By creating a professional, high-quality brand, you are showing your customers they can expect the best from your products, and your business. 

Here’s a brief overview of why branding is so important for your business’s overall growth.

With more options now than ever before for your customers, it is more important to have your packaging stand out from the crowd.

What Is Branding? 

To start, let’s talk about what branding covers. Branding is the way a company portrays its values and mission to the public. A high-quality brand shows potential customers you are serious about your business. Taking the time to print high-quality custom labels or flexible packaging and to design the perfect logo goes a long way toward showing your customers you provide top-of-the-line services. 

Branding needs to stay consistent – from the content you post to your marketing materials. It is important to portray one steady image to your audience, keeping the mission of your company strong. Consistently portray your brand on products to keep your company fresh in customers’ minds. 

How to Create a Brand

Your brand needs to answer a few important questions about your company:

• What is your company’s mission statement?

• What do you want your customers to think of when they see your business?

• What are the benefits of your brand or service?

Once you figure out the answers to these questions, you can start to create branding elements for your company. To start, you will need a logo to associate with your brand. Use color elements across all your marketing materials and put your logo on anything you use for your business, including packaging, flyers, and mailing labels. 

Decide on a “voice” for your brand. How will your branding portray your company’s image? Be sure your logo, your tagline, and all your materials represent this overall picture. Be consistent among all your materials and your customers will learn what to expect, creating trust. 

Benefits of Strong Branding

Strong branding gives your business staying power. When customers recognize your design elements in, for example, a 360 degree display on the shrink sleeves of their favorite product, it extends the life of your brand. It allows you to become independent of a particular product category, increasing the flexibility of your product base for future expansion. With the ability to expand your reach into new product categories, you can extend the life of your business to keep up with customer demand. 

Some other results of strong branding include: 

• Customer loyalty

• Increased profits

• Clarity of brand vision

• Increased brand focus

• Increased employee retention

• Increased market shares

• Reduced need for changes in pricing

Determine Your Target Audience

One of the best ways to focus your brand is by determining your target audience. Start by figuring out who would benefit most from your products or services. From there, create several marketing personas of people who would be your ideal customer. Give each persona a name, an age, a job, and a lifestyle. Then look at your products from each persona’s viewpoints. What works for that persona about your brand? Once you have determined your target audience, you can focus your branding efforts on your audience, attracting more potential customers. 

Private Labels: An Alternative

How do you achieve the benefits of having a strong brand when your product – or budget – does not warrant the time and resources necessary to creating, testing, implementing and distributing unique and personalized brand packaging? 

Private labeling.

In recent years, annual sales for private-label products has been on the rise as customers increasingly recognize these products as equal in quality to competitor brands. Private label branding is a much lower cost strategy, as it benefits from the branding already created by another company, while still providing a similar level of customer draw, retention and loyalty as a result as would an individual brand packaging strategy.

Let’s Get Started

The design team at Century Label is ready to help you take your vision and apply it to your products. We will take you through every step of the process, preserving the integrity of your brand and using high-quality printing techniques. 

Our customer care specialists are standing by to make sure every order is exactly the way you imagined it, ensuring your satisfaction. Request a quote today to get started on your own quest for branding success.

Answering Consumer Challenges in the Flexible Packaging and Labeling Industry

Flexible packaging has become the preferred method for many consumers. They are easy to transport, can fit into places standard boxes can’t, and often allow for resealing so that consumers can use a product and not worry about the product spoiling quickly.  

As the market shifts away from rigid boxes and into flexible materials, meeting customer desires will be essential in completing conversions and driving business. There can be difficulties, however, obtaining packaging that meets customer needs from suppliers.

Answering Major Challenges in the Flexible Packaging Industry

Packaging can be the key component in a customer selecting your product over another in a store – and in whether they return to your product in the future. As such, it’s essential to meet customer demands when designing packages. To do that, it’s important to understand what the most important aspects of packaging are.

According to a poll held by the Global Pouch Forum, the top factors that should play into packaging development are:

1. Shelf impact and differentiation

2. Customer convenience

3. Cost

4. Improved shelf life

5. Speed to market

6. Sustainability

The specific level of impact of these factors on your packaging will vary with your brand message and your audience. However, shelf impact and customer convenience have some of the highest margins of importance in packaging design.

Shelf impact is what makes your package stand out from other brands, as well as highlighting what makes your product different from the others. Flexible packaging allows you to make the most of your space to appeal to the customer.

Consumer convenience involves visual appeal, easy to use functionality, sustainability and freshness. The convenient storage options of flexible packaging combined with the potential to reseal a package contribute to these factors. Additionally, flexible packaging is quicker to market, lower minimum order quantities, and cost savings from digital printing, allowing for a reduced impact on the environment.

The drive to emphasize convenience for an on-the-go lifestyle and emphasis on sustainability of products is gaining momentum, partially thanks to the number of Millennials making purchasing decisions. 

Even outside of the younger generations, roughly 71% of consumers prefer flexible packaging over non-flexible counterparts – and not adapting to this change means that you can lose customers to businesses that do. However, not all suppliers provide flexible packaging options, which puts a roadblock in the path to making this change.

Active and Intelligent Packaging

In addition to providing flexible packaging options, you want your packages to do more than just provide a convenient way for consumers to recognize and use your products. Incorporating active and intelligent packaging can engage the customers further, bringing in better business. As technology develops, many new ways to develop active and intelligent packaging have come into use:

• Augmented reality

• Incorporating company vision

• Educational product training and safety

• Product use, promotion of other products, and contests

• Water-soluble paper materials

While some of these options are new and others are updates on older strategies, they are all great choices to help enhance your packaging plans. Flexible packaging makes it easy to incorporate these elements, giving you even more options for strengthening your marketing plans and attracting customer interest.

A Most Unique and Timely Packaging Innovation

How can SmartSolve materials benefit you and your customers? SmartSolve water soluble materials are the perfect choice for flexible and other packaging options, providing materials that meet all the essential factors of successful packaging and giving you the variety you need to develop the optimal packaging strategy for your products. SmartSolve can benefit you and your customers by providing:

• Employee and customer safety. Some products may include harmful chemicals that can impact both your employees and customers. With SmartSolve water-soluble pouches, you have a barrier between the product and the user for additional safety.

• Sustainability. SmartSolve packaging goes beyond recycling and has several certifications of “green” from agencies like TPCH and OSHA.

• Time and labor savings. For customers who work with critical equipment, our water-soluble paper solutions make for easy label removal and cut down on cleaning time of products and packaging, increasing the amount of labor spent on growing your organization.

• Innovation. With water-soluble paper materials available in multiple thicknesses, coatings, and configurations, there’s an option ready for your needs all while providing a convenient to use product.

• Product portioning. If your product requires specific portion sizes, SmartSolve can give you whatever packaging you need to maintain the integrity of your product for use.

SmartSolve provides pouches, board stock, and label stock packaging solutions that are sustainable, cost-effective, convenient for customer use, and differentiation in a changing market. 

To learn more about meeting consumer challenges, view the full Webinar we recently gave for the Contract Packaging Association. As always, we’re here to answer any questions; just call 800.537.9429 or request a quote.

High-Quality Custom Product Labels That Dissolve in 30 Seconds

A recent study has shown that eco-friendly products are becoming more important to consumers. Specifically, 84% of consumers care deeply about recyclable packaging options, with a large majority making their own efforts to recycle. Based on these statistics, products with eco-friendly packaging offer benefits for customers and businesses who wish to reduce their carbon footprint and utilize recyclable packaging.

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What Are SmartSolve® Labels?

SmartSolve Labels are high-quality custom product labels designed to dissolve in water in under 30 seconds. Water, no matter the temperature, will make the labels dissolve off of the packaging, resulting in a clean container that is ready for repurposing. In fact, the labels completely dissolve, leaving behind no sticky residue.

Eco-Friendly

The removal of most labels from packaging requires harsh chemicals. SmartSolve Labels dissolve using just water. Removing labels from product packaging allows consumers to repurpose containers right in their own home, saving costs for trash facilities and keeping more packaging out of landfills.

Environmental Awards

SmartSolve Labels have received several awards and certifications from various eco-friendly organizations. These companies have certified the labels to be eco-friendly and a good use of resources. The labels received “green” certifications from the following organizations:

• The Toxins in Packaging Clearinghouse (TPCH)

• Consumer Product Safety Improvement Act (CPSIA) 2008

• Occupational Safety and Health Administration (OSHA)

• National Institute for Occupational Safety and Health (NIOSH)

• European Union’s Registration, Evaluation, Authorization, and Restriction of Chemicals (EU Reach)

• California Prop 65

• Insecticide Resistance Action Committee (IRAC)

• Nourish The Planet (NTP)

They are also certified for distribution by the Forest Steward Council (FSC), which has very strict standards for responsible forestry.

Higher Quality Printing

When printing a label onto plastic, it can be very hard to create a high-quality design. Inks do not stick well to plastic and can appear blurry. SmartSolve Labels provide a high-quality label, giving products and their packaging a high-end appearance. Customers love the clean look and the crisp colors. The company uses color-matching technology for labels and trademarked exact colorations.

Uses for Dissolvable Labels

These are some of the most common use cases for labels that dissolve in water:

• Food storage containers. Dissolvable labels allow consumers to reuse the containers for other storage when the original product is gone.

• Temporary labels. Businesses can ask customers to return containers in a store-initiated recycling program – saving the business money on purchasing new containers and reducing their carbon footprint.

• Time-sensitive decals. Kid’s items, like bicycles, skateboards, and balls, often end up discarded due to the fact the child’s interest changesor the character is no longer relevant. Dissolvable labels allow the product a longer life, completely removing the decal.

• Hospital labeling. A new label for each patient can completely wash away during the disinfection process, making less trash and single-use items for the landfill.

• Laboratories. Specimen samples or other collections of samples can have their own label. Like a hospital, when sanitizing the container, the label will disappear.

These are just a few of the ideas for using the labels as a way to get ahead in business. Century Label has spent over 30 years innovating new product labeling technologies for companies across the U.S. Hella Cocktail Company and Sun King Brewery both offer up their testimonials on working with Century. For a complete rundown of what Century Label has to offer, check out the home page.

What Are Hyper-Customized Printed Labels?

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Stand Out with Hyper-Customized
Printed Labels

What are Hyper-Customized Printed Labels?

Century Label has offered high-quality customized label printing since 1980. Our process allows businesses to order custom-made, top-notch labels for their products. We consistently win design awards for our labels, year after year. One of our top services is hyper-customized printed labels, where we design 100 percent unique labels for short-run prints.

What is Hyper-Customization?

Hyper-customization means our process creates labels that aren’t just unique—they’re truly one of a kind. Every hyper-customized printed label goes through only one short- to medium-term print run, and is designed specifically to be a unique creation that is never repeated.

The Hyper-Customization Process

For our hyper-customized label designs, we use HP Mosaic to generate customizable artwork. This is the best tool in the trade for generating automatic art with customizable data. We begin each label with a single vector file, which we produce and customize to your product’s specifications. Automated generation allows our hyper-customized labels to be an explosion of eye-pleasing color and complex patterns. Contrary to the name, automated generation is not the computer doing the job for us; we curate each generation to make absolutely certain the design suits your print run, and every label is different—just one factor that makes hyper-customization so popular.

Once generated, a vector is transformed into a variety of fractal imagery or interesting design patterns. This system provides flexibility of design in a way other customization methods lack. It’s also why every run is so distinct, as generation only produces one of each image.

The results of this process are full-color labels with endless variation. Each hyper-customized label is a one-print run with no repeats, meaning every single product has a single unique label, and not even the same item will have two of a kind. These unique runs are perfect for small, simple products that need a standout label with eye-popping colors and patterns.

HP SmartStream Mosaic

HP’s Mosaic software is an art generation tool used by graphic designers and custom printers to simplify the process of creating pattern art. The software is an easy-to-use solution that can smoothly integrate with other design essentials. Mosaic generates patterns using full color and is based off of a set of generation rules that were curated to create only the best patterned images. When an image is created, we can manipulate text and data to enter your product information or even add other images.

The automated designs serve as only the base for our labels. Once an image is created, we can curate the remaining information into a unique design that truly highlights what makes your product special. 

Available Options

We offer hyper-customization for a variety of labels. Not only is this available for traditional, simple labels, but we also provide the option for customization on most digitally printed products. We can hyper-customize shrink sleeves, pressure-sensitive labels, and several other items.

Beyond the different types of labels, we also offer variable data labels. For situations in which you need to change elements (such as product names, numbers, or even barcodes), our process will automatically create the next consecutive item without error—providing full flexibility in our printing that saves the hassle of generating a new label. 

We can do this because of the power of digital printing. When we send items for runs, we do not need to change the entire process; instead, we can alter small pieces to create unique, fully customized labels at a much lower cost.

Hyper-customization is an excellent design option for low-cost, unique labeling and packaging that packs a punch, without taking away from your product and design needs. 

For a no-obligation, confidential initial custom bottle label consultation with one of our design experts, click here.

Custom Bottle Labels That Stand Out from a Crowd

The craft brew market is growing, which is great news for the industry. Individual brewers are seeing more competition for the same consumers, so it’s up to each brewer to find a way to stand out from the masses. You know your beer is the best, but until consumers buy it, they don’t. How do you get the customer to choose your brew? Custom bottle labels. 

Craft beer labeling matters almost as much as the beer’s taste. Customers have to notice your brand so they can find out just how fantastic it tastes. Maybe your labels just don’t pop. Maybe they’re looking for your beer, but they can’t remember what the labels look like. Either way, crafting a solid impression is just as important as crafting the beer itself.

Take a look at some of these custom bottle labels from Century Label. You’ll never forget them, right? What gives something like the Great North Aleworks or Sun King Brewing labels such an edge?

Color Me Surprised

Turns out, there’s a lot of science behind why customers prefer one brand design over another. Color, texture, typeface, and material all influence buyers’ choices. Did you know that 90 percent of judgments about a product are made because of color alone? 

Color selection and design need to be based on the personality of your brand. Is your craft brew a down-to-earth, average Joe’s choice? Go with an earthy brown, basic bottle. There’s an entire psychology behind color theory and its impact on marketing. There’s a lot of debate about how much, say, yellow affects someone’s mood. 

One thing that’s certain…

Colors provide associations your customers may not be aware of. 

Sometimes, it’s best to let your product do the talking. If you’re bottling your drinks in clear glass, for example, you need to design your label in a way that highlights the drink itself. This includes matching the colors of your drink to the label.

Century Label’s custom bottle labels for Sun King are good examples of this strategy. The combination of vibrant, warm colors works really well for a standout, high-energy brand. Take a look at the colors. That orange and blue combination is a classic of color theory. The strategy here is using complementary colors – colors on the opposite sides of the color wheel from each other – to make the product bright and sharp. You can also use a monochromatic design, with one color in different shades, and triple color schemes for different effects. That’s the advantage of custom bottle labels – they really arecustom.

Crafting Memories

The size of the market means you can’t afford to have a generic label design. Your beer needs a custom bottle label that people will remember. You need to consider all aspects of your container, product, and even the sales environment. Buyers will have trouble recognizing your product’s name if the text on your bottle is too small or unclear. And while a reflective, metallic texture will certainly catch the eye, it also may be difficult to read if you don’t make accommodations for lighting. 

The drink’s container also has an impact on your labeling. A bottled drink offers less design space than a canned package. Century Label’s Wolf Pack design is an innovative solution: Some bottles are made from aluminum, which, in addition to other advantages, turns the entire bottle into a canvas. This solution means the beer has a consistency in its design – even across containers and materials.

There is no universal rule for good bottle label design. Branding your beer comes naturally, and you know yourself and the product better than anybody. Choose the custom bottle label that works best for your drink’s identity. 

For a no-obligation, confidential initial custom bottle label consultation with one of our design experts, click here.

When it Comes to Nutraceutical Packaging and Labeling, What’s on the Outside Counts, Too!

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By 2025, the global market for nutraceutical products is projected to reach $578.23 billion according to a December 2017 report by Grand View Research, Inc. There’s no doubt about it – capturing a share of this burgeoning market can be profitable, but will be increasingly difficult, as more competition enters the field.

As the demand for nutraceutical products grows, inevitably, consumer demands will evolve. And, as you probably already know, consumers view packaging – whether consciously or not – as a key factor in making buying decisions. Packaging and labeling can make or break products in this category – maybe even more than in other categories.

Changing demands must be met by changing packaging.

With a growing awareness of health issues and an aging baby boomer population, producers and packagers of nutraceuticals that want to thrive must stay in touch with the changing demands of consumers. In addition, they’d better be committed to – and willing to invest in – making changes to their product packaging to align with consumers’ desires.

E-Commerce presents a different set of concerns for nutraceuticals.

Online vitamin and supplement sales are increasing 12% faster than the e-commerce average. As more nutraceutical manufacturers look to grow online sales, they must also tackle the challenges posed by the e-commerce model. For example, shipping may mean that your products will be bundled with other non-similar products. And the conditions (moisture, temperatures, etc.) will most likely be unknown. Weight and size are also of greater concern.

Failure to provide the necessary packaging features that stand up to the conditions of e-commerce distribution will result in a poor consumer experience that will reduce sales and could even lead to the end of the brand.

Stand out with disruptive package and label designs.

Whether consumers purchase their nutraceuticals online, or in a store, they are overwhelmed with options. In the nutraceutical space, it’s becoming even more necessary to develop packaging and label designs that disrupt the eye of consumers and grab attention.

But, while important, the focus on differentiation cannot be allowed to trump the other critical factor in consumer decision-making: trust. Because product credibility and trust in nutraceutical brands so heavily impact the buying decision of consumers, it’s vital for nutraceutical manufacturers to invest in the right packaging to convey that credibility, while standing out from the crowd.

Should flexible packaging be in the mix?

For manufacturers of some nutraceuticals, thinking outside of the traditional bottle should be part of their plan. Consumers love flexible packaging – as long as it delivers a quality product in the expected condition. Flexible packaging, such as pouches, films, bags, envelopes, sachets, wraps, stick packs and foils–stand-up and lay-flat–are all types of flexible packaging widely used by manufacturers today. These types of packaging can offer maximum impact without taking up a large footprint on store shelves and easily stack or nest for display or transportation.

Environmental concerns of nutraceutical consumers.

A growing number of consumers are committed to environmental responsibility. To consider environmentally friendly packaging options is especially wise for nutraceutical manufacturers, as sustainability is especially important to nutraceutical customers. Because many of these consumers are looking for a natural alternative to traditional prescription drugs, they are more likely to show concern for the environment. Products packaged with too much wasted material can be a turn-off to these consumers. In addition to being convenient, flexible packaging can offer an efficient option that appeals to this segment.

It’s an added benefit that flexible packaging can reduce production, inventory and transportation costs to manufacturers.

Labels and packaging that sells, informs and teaches.

If a company opts to utilize a material or container that is unfamiliar to consumers, providing proper disposal instructions on the label and proactively marketing the sustainable innovation will help to ease the learning curve.

Expert advice to ensure the best packaging solutions.

Century Label recognizes the fact that custom printed labels are a vital component of nutraceutical marketing. Nutraceutical products combine dietary and medicinal properties and include many health and beauty benefits.

We’ll help you highlight your ingredients and features with attractive and easy-to-read custom nutraceutical labels. We’ve been creating professional and informative nutraceutical packaging that will earn the initial trust of potential customers and encourage them to try your product.

Our expertise includes the printing of nutraceutical labels, shrink sleeves and flexible packaging in multiple shapes and sizes, including tamper-resistant versions.

An effective nutraceutical marketing plan includes a very intentional packaging and label design. It almost goes without saying that nutraceuticals require the right form, function and design. Because so many factors enter in, it’ll pay to include a reputable label and packaging expert with a solid nutraceutical track record.

For a no-obligation, confidential initial consultation with one of our nutraceutical packaging experts, click here.

We’re No Old Dog. We’re Always Growing – for You.

Century Label’s Contract Packaging Association membership is part of the plan.

Who says you can’t teach an old dog new tricks? While Century Label, a division of CMC Group Inc, has spent more than 35 years providing award-winning printed materials, custom pressure sensitive labels, shrink sleeves and flexible packaging to brands across the nation, we are no old dogs!

We continue to invest heavily in increasing our level of expertise and expanding our capabilities. Advanced software, the latest equipment, and people who are always learning, growing and improving. That’s our commitment.

Please excuse us, while we toot our own horn for a minute.

With onsite printing facilities, state-of-the-art equipment, and experienced production and graphics teams, we’re a G7 Master Printer, committed to meeting your unique packaging needs. We’re known for our award-winning digital and HD flexo print quality, our flexibility, and our state-of-the-art color management system, as well as highly personalized printing. (One print run—no two labels are alike.)

Since 1980, Century Label has had a solid reputation for exceeding the expectations of our clients in several markets, including:

• Specialty food & specialty beverage (including craft beverages)

• Private label

• Nutraceutical

• Health & beauty

• Industrial & chemical

But we’re not resting on all this recognition and acclaim. In fact, we’re working even harder to stay at the top of our game.

So, why CPA Membership? We do it for you.

Our membership in the Contract Packaging Association is an investment in our continued growth and expanding ability to serve you.

Here are just a few of the advantages we gain from our CPA membership and share with our valued customers:

• Industry insight – The ability to stay up-to-date on what’s happening in the labeling and packaging industry, including technological advances in products and processes.

• Legal consultation – The ability to stay ahead of food and drug regulatory law with an emphasis on packaging and labeling issues.

• Access to CPA educational collateral and events – Opportunities to expand our knowledge through CPA educational events and materials. This is one of many resources for us.

• Industry impact – Opportunities to participate in invitation-only industry events and forums, so we can share our customers’ needs and desires – and our own learning experiences – with a group that has the power to impact meaningful change in the contract packaging industry.

• Networking – The CPA is a vast network of printing professionals, including co-packers that may empower us to better meet specific needs of customers.

It’s all about you. Really, it is.

We know, you’ve heard that line before. But before you click away, let us reassure you that we mean it. To the core of our business, we’re making daily decisions through the filter of our customers, what they want and need, and the way their product gets packaged, labeled, displayed, sold, and used in homes and businesses.

With that in mind, we’ll never stop investing in gained knowledge, and the application of that knowledge. All with the goal of providing leading edge label printing, shrink sleeves and flexible packaging to brands across the nation because we’re no old dog!

Upcoming Webinar: Think Outside the Box – Literally

FOR IMMEDIATE RELEASE

April 25, 2018

May 15 Webinar to Highlight Creative Flexible Packaging Ideas

Think Outside the Box – Literally

BOWLING GREEN, OH – Packaging today is not just a way to hold a product. It’s a silent salesperson communicating and engaging with consumers from the shelf. 

You may already be using flexible packaging, but is it creating the results you want? If not, it’s time to think outside the box – literally.

Join flexible packaging experts Joe Kay and Jonathan Jakubowski May 15, 2018 from 2-3 pm EDT as they present Flex Pack 2.0: Five Creative Flexible Packaging Ideas You Need to Know.

1. Dominating with Digital Production

2. Protecting Your Brand from Counterfeiting

3. Personalizing Your Brand Story with Augmented Reality

4. Honoring the Earth

5. Portioning Perfection

“Packaging today doesn’t have to be boring,” says Century Label Key Account Manager, Joe Kay. “Creative flexible packaging solutions can be used to engage customers on an entirely new level, strengthening brand identity and moving more product.” 

This webinar is intended for:

• Brand & Product Managers

• Marketing Executives

• Packaging Designers

• Private Label Manufacturers

• Entrepreneurs

If you want to hear about the most contemporary and creative flexible packaging ideas available today, this webinar is for you.

Space is limited. Don't miss this opportunity to create lasting impressions on the shelf and in the minds of your customers.

To register for the free, one-hour webinar, click the link below and complete the form.

centurylabel.com/flex-pack-webinar

About Century Label

Located in Bowling Green, Ohio, Century Label has over 35 years of award-winning printing experience. Providing custom printed products to businesses and individuals nationwide since 1980, Century Label specializes in precision printing and customer care. With onsite printing facilities, state-of-the-art equipment, and an experienced production team, Century Label is committed to providing custom printed products to meet each of our customers’ needs. Visit centurylabel.com to learn more.