The Rise of Cannabis-Infused Beer Against Adversity

As governments slowly lift marijuana restrictions, cannabis innovators look for new ways to normalize the plant. The introduction of cannabis-infused beer faced backlash not only from the government, but from the beer industry as well. The first innovators to break ground in the market of cannabis-infused beer have straddled the line between federal and state regulation of cannabis products and alcohol, facing adversity from all angles including the cannabis industry, the beer industry and all levels of government. Ultimately, the cannabis-infused beer crafters are striving to legitimize cannabis to many different parts of society.

Problems with Public Perception

While Americans have gradually become more accepting of cannabis overall in recent years, many are staunchly opposed to the push for recreational cannabis legalization and believe the only legitimacy of cannabis resides in its medicinal applications. Others believe that cannabis is objectively less harmful than alcohol and therefore should not face such stringent legal barriers considering the legal status of alcohol.

Creating New Products in the Face of Stringent Legislation

Cannabis-infused beers present unique challenges to brewers on many fronts. Federal law prohibits the sale of any mixture of alcohol and tetrahydrocannabinol (THC), so brewers must ensure any cannabis used in the brewing process does not contain THC. Many beverage makers seeking to create THC-infused drinks have turned to nonalcoholic beverages like sparkling water, juice, and tea, while cannabis-infused beer brewers have turned to using different cannabis byproducts in their alcoholic beers.

Some brewers, like Keith Villa, inventor of the wildly popular Blue Moon Pale Ale, have started developing recipes for nonalcoholic beer infused with low doses of THC. Grainwave, the first of its kind from Ceria Beverages, hit store shelves in Colorado in December of 2018. Other notable brewers in years past faced legal trouble for experimenting with cannabis-infused beverages, including Lagunitas, which was raided by the California Alcohol Control Board in 2005 for “disorderly house,” and Dad & Dude’s Breweria, which produced the first commercial CBD-infused beer that led to a 2016 legal battle over the beverage, dubbed General Washington’s Secret Stash in an homage to the hemp-growing first President of the United States.

RELATED ARTICLE: The History of Cannabis-Infused Craft Beer

The Push for Legitimacy is a Long Game

Some of the harshest scrutiny facing brewers of cannabis-infused beer comes from the craft brewing community. While these brewers generally strive to create beers with cannabis byproducts that can stand on their own regardless of CBD or THC content, many other craft brewers see the push for cannabis additives in beer as nothing but a gimmick. For example, the Boston Beer Company, the largest craft brewery in the US and makers of the Sam Adams brand, warned in 2016 that THC and CBD-infused beers could devastate the craft beer market and advised consumers not to support those brewers experimenting with cannabis-infused beer. However, a recent survey from the Brewers’ Association reported that craft beer brewers responded overwhelmingly that they planned to experiment with cannabis-infused beer in the near future.

Century Label understands the challenges facing brewers of cannabis-infused beer in the US. Our experience with custom label design can help ensure full compliance at the local, state, and federal level with readable, beautifully designed product labels. Contact us to learn more about Century Label’s services for cannabis-infused beer labeling.

The Latest Trends in the Nutraceutical Market

The nutraceutical market is an established one, but every industry has developing trends. What are the recent trends in nutraceuticals, and what is the best way to prepare for them? Companies planning to break into the nutraceutical market should know how to capitalize on the latest market trends to capture target consumers.

Private Branding

Many consumers have seen nationwide product recalls and other news that draws them toward private labels. Retailers like Costco, Walmart and others are developing their own “lifestyle brands,” or privately branded product lines that promote wellness. This offers customers an accessible and often cheaper alternative to nationwide brands, and some companies like Safeway are even pivoting toward wellness as their main business focus.

RELATED ARTICLE: The Importance of Packaging: Why it’s Necessary to Take Branding Seriously

Cutting-Edge Delivery Options

The nutraceutical consumer base has a diverse range of needs, and typical pills and dietary supplements may not work for every consumer. Some people need liquids, water-soluble powders, chewable tablets, or even topical products. While these non-traditional nutraceutical product forms offer consumers a variety of options for taking their supplements and managing their diets, they also present new challenges to product developers who must create effective products in new forms. Careful development of unique product types can be incredibly rewarding.

Protein and Supplement Alternatives

The demand for protein-based supplements and nutraceuticals has skyrocketed. Additionally, many people are turning away from traditional sources of protein like meat in favor of plant-based protein supplement options. Nutraceutical companies can capitalize on this demand by developing plant-based protein products that break the mold of the usual drink powders, protein bars and supplement pills. Products like cookies, breads and other popular food items are great options for new protein-packed nutraceutical products.

Rising Consumer Standards

The general public has grown more health conscious over the last few years, and many companies have recognized that consumer standards have risen significantly. Customers no longer have patience for companies that engage in questionable business practices, irresponsibly sourced raw materials or little commitment to sustainability. Most modern consumers reward companies that display corporate social responsibility, sustainable business practices and ongoing dedication to developing healthier products.

Custom Labels

Nutraceutical developers have an unprecedented level of opportunity today to capture new consumers with state-of-the-art supplements and products, but standing out from the crowd is still a must. Custom-designed product labels and packaging help nutraceutical brands establish themselves as unique, valuable and trustworthy.

RELATED ARTICLE: Ways to Make Your Nutraceutical Labeling Stand Out

Century Label has nearly 40 years of experience helping our clients develop fantastic branded product packaging for various industries, including food products, dietary supplements and nutraceuticals.

Contact us to learn more about nutraceutical branding and how we can help you develop incredible product packaging and labeling that speaks to modern trends.

Augmented Reality vs. QR Codes

Augmented reality and QR codes are emerging technologies and powerful marketing tools. Companies haven’t considered the possibility of using augmented reality-enabled packaging or QR codes to offer customers valuable interactions when they browse should strongly consider making the change.

In order to take advantage of these technologies, companies should understand the differences between them, their strengths, and how to use them to their greatest effect.

How Does Augmented Reality Work? 

The technology behind augmented reality (or AR) is to superimpose digital images onto reality, typically through a device with a camera. Using AR, a customer can use his or her mobile device to scan AR-enabled content, such as AR-enabled packaging. AR is essentially the combination of real world imaging and digital content in real time.

Marketers and product developers have a fantastic amount of potential when it comes to leveraging AR into their packaging and advertising. Instead of simply relying on visual package design, AR-enabled packaging offers customers interactive experiences and expanded information that cannot be contained on a physical label. These are more memorable interactions than catchy ads and marketing media, and they can ultimately build brand loyalty.

RELATED ARTICLE: 5 Advantages of Augmented Reality Packaging

How to Use QR Codes Effectively

Quick Response (or QR) codes work a bit differently than AR. Instead of manipulating images in real-time, QR codes are scannable, black and white squares with different combinations of blocks, similar to a UPC barcode. When someone scans a QR code with a QR reader application on a smartphone or other internet-enabled device, the code takes the user to a specific website, image or piece of content.

Marketers can leverage QR codes as an effective marketing tool by including them on advertisements, as accompaniments to printed media or as part of product packaging. Customers can quickly scan QR codes and go straight to content that allows them to, for example, download a promotional offer or sign up for a mailing list.

Take Advantage of Emerging Marketing Tools with Century Label

AR and QR codes may work somewhat similarly, but they require careful placement and execution to achieve the greatest effect. Think about whether AR-enabled packaging or printed QR codes could make a difference in your marketing efforts.

Century Label has nearly 40 years of experience helping clients with labeling and product package design. We understand how important it is to stand out from the competition and provide your customers and clients with valuable, memorable experiences. If you are interested in learning how to use more advanced technologies with your product packaging, contact Century Label today to learn more about how these tools can help drive customer engagement with your brand.

Century Label is always in touch with the latest in packaging and labeling solutions. Improve the visibility of your brand with shrink sleeves or other options by contacting us for a prompt quote for your chosen products.

Bring Your Packaging to Life!

Don’t get left behind! Request a quote today to take your printed labels into the digital realm and bring your packaging to life by making augmented reality a reality.

How to Market Nutraceuticals and Be Successful

Nutraceuticals are popular—they take up a whole aisle of the grocery store. Companies that are considering breaking into the emerging nutraceutical markets should know how to market their products and which aspects of their advertising will have the most significant impact.

Why the Nutraceutical Boom?

Nutraceuticals are food products that contain health-boosting additives. Also called “bioceuticals” or supplemented foods, these products exist in the same category as dietary supplements according to the Food and Drug Administration (FDA). The FDA regulates dietary supplements, but many nutraceutical products either do not qualify for regulation or circumvent the regulatory process.

Americans are growing more health-conscious, and foods with clear medical benefits are appealing to many people of all ages. Given the choice between a standard food product and one that contains an added medical benefit such as extra antioxidants, high protein, or additional vitamins, most consumers will probably go for the clearly healthier option.

Building Your Nutraceutical Brand Image

In order for a nutraceutical business to succeed, companies need to take a by-the-book approach:

• Verify compliance requirements with the FDA. Failing to meet these requirements could mean products never make it to store shelves, or, worse, they could lead to the FDA or other government agencies fining the business for noncompliance.

• Include all required information on nutraceutical labels. Century Label offers a full range of commercial product label design and our printing and design teams are familiar with the requirements facing businesses in similar markets. We can ensure product labels contain all required information in sleek, attractive, and functional packaging.

• Develop strong branding. Nutraceuticals are a booming industry rife with competition, so companies need to create a strong, competitive product to capture the attention of the desired consumers with memorable branding.

RELATED ARTICLE: Ways to Make Your Nutraceutical Labeling Stand Out

Emerging Nutraceutical Niches

Companies that are planning to launch a nutraceutical product line should consider focusing on one of the top target markets:

• Joint health. Many Americans, especially seniors, struggle with joint pain.

• Gut remedies. Health-conscious people are looking for ways to improve digestion and metabolism.

• Skeletal strength. As we age, bone density and resiliency diminish.

No matter the niche, products should be eye-catching, include all required information on the packaging or label, and show customers clear value and trustworthiness when they see it.

Century Label can handle custom product packaging and labeling products of all kinds, including nutraceuticals. Contact us today to learn more about our services.

Age-Appropriate Labeling for the CBD Industry

Though the CBD industry is becoming more mainstream, labeling for such products can be tricky.

CBD product support is growing among American legislators, but one of the main talking points used against cannabis law reform and the proliferation of CBD products is the potential to unintentionally entice children. Certain products targeted at millennials and young adults could also draw the attention of underage individuals.

This concern has motivated many legislators to enact stricter requirements for the labeling of CBD products.

The Importance of Appropriate CBD Product Labels

Due to the relatively recent push for acceptance of cannabis-based products in the U.S., most state legislatures have enacted strict requirements that all CBD product manufacturers must follow. Typically, these laws require careful testing of all CBD products and labeling that includes batch number, concentration, ingredients and scannable QR codes that can report that product’s individual testing results during the manufacturing process. These requirements aim to increase transparency and limit the risk of abuse, especially by younger people who may feel enticed by attractive packaging.

CBD product developers must not only meet state and federal labeling requirements but also develop attractive packaging that appeals to the consumer. Ultimately, companies that sell CBD products need to develop packaging that conveys value and reliability while including all required information.

Developing the Perfect CBD Product Labels for Your Brand

The growing CBD product market presents incredible opportunities to product developers but also significant challenges. Two of the most commonly cited challenges include compliance with labeling requirements and developing packaging that stands out from the competition.

Century Label has nearly 40 years of experience with professional custom labeling for consumer products, and we use a multifaceted design and production process to ensure every customer order is completely accurate every time. We understand how difficult it can be to navigate CBD product labeling laws (which vary from state to state), and our team works closely with every client to help develop the ideal compliant CBD product packaging.

CBD product packaging needs to not only stand out, but also include all legally-required product information. Contact Century Label today to learn more about our cannabis product labeling services and let us help you develop the perfect labels for your CBD products.

How to Make Your CBD Products Stand Out

Custom CBD labels have much to balance – they must be industry compliant, target the right audience and clearly display what the product is. Thanks to legislative changes across the country in recent years, the CBD industry is booming, and new product innovators are looking for ways to get their CBD products on store shelves and in the hands of customers. One of the most important decisions to make when launching a product line of CBD goods is labeling, and Century Label has the experience and tools to help you craft winning branded product packaging and labels.

Elements of a Good CBD Product Label

CBD and other products made from industrial hemp or marijuana must meet strict regulatory requirements. In addition, some CBD product manufacturers will include identifying information on the label, such as intended uses, possible side effects, and safety warnings. The Food and Drug Administration and other government oversight agencies decide which information must appear on a CBD product label, so manufacturers must start their packaging design process by including that required information on the product label.

RELATED ARTICLE: The Importance of CBD Compliant Labels

Once the legal end of the labeling process is sorted out, the next step is to make sure the products are eye-catching and convey value to potential customers. CBD products have generated a highly competitive market, and shelf visibility is needed for a brand to succeed.

An attractive design that doesn’t cross the threshold of being garish is key; an attractive label that naturally draws attention – not something obtrusive that forces you to notice it – is ideal. Modern consumers expect quality, transparency, and value in their purchases, and this must be the main focus in a competitive market like CBD products.

How Century Label Can Help

At Century Label, we start with a personalized customer service session to fully understand the wants and needs of our customers for their CBD product labeling. We can meet with regulatory departments to determine which bits of information must be placed on the labels, and then we hand our preliminary plans to the design team. Our designers will work closely with the brand owners to determine the best color options, typefaces, and packaging types for the product line.

Guarantee high-quality compliant packaging and labeling for your CBD product with Century Label. Contact us for more information or to get started today.

The Importance of CBD Compliant Labels

The 2018 Farm Bill classifies industrial hemp as an acceptable crop instead of part of the umbrella classification of “marijuana,” a controlled substance. With this reclassification, labeling plays a major role in the marketing of CBD products. Unlike other industries, compliance for labeling is a crucial step for CBD retail. To ensure that labeling both targets the right audience and is government compliant, it’s best to work with a personalized team.

CBD Label Compliance

Companies hoping to capitalize on the booming CBD product market must take care to ensure their product labels meet the strict requirements set forth by the federal government. Failure to adhere to these standards could not only compromise future business operations, but it may even lead to fines and other legal penalties. At Century Label, we use state-of-the-art custom label making technology to ensure that CBD product labels do not just look great, but also conform to all applicable regulations.

Companies that manufacture and sell any type of CBD product must ensure their product conforms to acceptable definitions under the Food and Drug Administration (FDA) guidelines. For example, the FDA takes the position that CBD does not qualify as a dietary supplement, so CBD products cannot be labeled as dietary supplements or similar products.

How Century Label Can Help With Compliant CBD Labels

With over 40 years of professional labeling experience, Century Label has the tools and experience to help achieve full compliance with all applicable CBD regulations.

Century Label starts with personalized customer service. We will take the time to get to know your companies, brands and products. We can also meet with in-house regulatory teams to ensure full compliance with all product labels. Our design team takes over the next phase, and our experienced designers will help capture the essence of the brand in attractive and fully compliant product labels.

Once we have finalized designs, our color management team will help ensure the finished product matches the vision of the company’s marketing team, all while ensuring required label information is fully visible, legible and complete. The final phase is our precision printing process, which uses the most current digital printing.

To ensure your CBD product labels are attractive and fully compliant with the new regulations, contact Century Label today to learn more about our processes and see how our team can help with your CBD product labeling.

How to Make Sure Your Supplement Labels Comply With FDA Standards

With so many regulations, ensuring compliance with FDA standards when it comes to supplementary labels can be a challenge. Following the rules is as important as a great design.

Failure to follow federal guidelines with labeling could result in consequences such as warnings, injunctions, and even criminal prosecution. When going to market and selling a supplement, here is how to ensure labeling complies with FDA standards.

1. Statement of Identity

The statement of identity is the name that will appear on the label of the supplement. In general, a statement of identity is the name specified by federal regulation or law. If this isn't obvious, it should be a name that is appropriately descriptive. A brand name doesn't count.

On the front of the package, called the Principle Display Panel (PDP), the brand name can be listed, but other information must be supplied. This includes the statement of identity, such as "Dietary Supplement" or "Calcium Supplement," and the net quantity of contents (weight, number, or volume measure).

2. Clear Directions

The FDA requires that all supplement labels have clear directions for recommended and safe use. These might include the recommended dosage, as well as how to safely store the product.

For example, directions might state that the customer should "take one caplet daily in the morning." An example of a storage recommendation is to "Store in a cool, dry place."

3. Supplement Facts Formatting

On the opposite side of the label from the PDP, directions, and any warnings or disclaimers should be the Supplement Facts section. This label includes information about the ingredients in the product, the serving size, and the servings per container.

The FDA is specific about how this part of the label is to be formatted.

• The Supplement Facts should appear to the immediate right of the PDP

• All content must be legible, which is why black and white are common color selections

• The title "Supplement Facts" must span the width of the panel in the largest font possible

• Minimum font sizes are required but depend on various factors such as label size and how many ingredients are listed

RELATED ARTICLE: Ways to Make Your Nutraceutical Labeling Stand Out

4. Disclaimers

The FDA also requires that sellers of supplements provide adequate warning to consumers of potential risks. There should be any applicable warnings, such as "Keep Out of Reach of Children," on the label.

In the same area, manufacturers can and should include clear contact information. This should give consumers the company name, address or phone number, and website address if one is available.

While FDA guidelines seem particular and even nitpicky in some cases, following the rules is necessary when going to market with a supplement in the U.S. From a consumer's perspective, it helps to know where on the label to look for key information concerning ingredients and for peace of mind.

Century Label not only specializes in creating unique and branded custom labels and packing solutions but can also help your business ensure that it is compliant with FDA regulations.

Guarantee high-quality compliant packaging and labeling for the nutraceutical industry with Century Label. Contact us for more information or to get started today.

5 Tips for Retailers Starting a Private Label Product Line

Retail companies introducing their own lines of private label products often face an uphill battle: they are dependent on other manufacturers for their products, and they must establish their private line against major brands.

While “generic” brands once gave off the impression of low quality, this is no longer the case. Private label brands are giving major brands a run for their money on store shelves, but this is only possible if they're positioned correctly. Here are five success tips for retailers that want to start a private label product line.

1. Fill a Unique Need in the Market

Private labels perform best when they bring something different and unique to the market. In other words, retailers should take a close look at the major national brands in the same category and see if there is a need in that space that remains unfulfilled. If there is, this could be a ticket to success.

Some examples are private label foods that have branched into the organic and gluten-free niches. While price is still a differentiator, it's essential to find something unique that will appeal to consumers.

2. Support or Align with a Master Brand

While a product should file a unique need in the market, there's no reason that retailers shouldn't be able to take advantage of strategic partnerships and alliances. Take a look at what Target accomplishes with private label designer brands like Michael Graves, Isaac Mizrahi, and now Vineyard Vines—these brands are consistent with Target's promise of affordability and quality while offering something exclusive to the store's shoppers.

While it may not be easy to get a brand into a store like Target (maybe you can), it doesn't hurt to think along these lines. Is there a retailer in the area that can be approached with a private label and message?

3. Offer High Quality at a Lower Price

In the past, there has been the perception that private labels were of lower quality than national brands. In other words, private label diapers would be less absorbent, and tissues less soft than a national brand.

Fortunately, many of these quality gaps have either narrowed or no longer exist. One of the goals should be to provide the highest quality product possible that will also beat out brand names in a price comparison.

4. Spending Time on Branding

No matter what approach is chosen, it's vital that a good deal of time is spent defining and then positioning a brand. A unique logo and catchy name aren't going to be enough to sustain a business long-term.

It’s important to develop a story that appeals to the target audience and creates effective campaigns to get the message across. Getting a brand in front of its target market is an ongoing process.

5. Using Labeling That Makes an Impression

The look and feel of a product is not something to be left to chance. Partnering with a company that specializes in branding, packaging, and custom labels is critical.

Brand owners only have one chance to make a powerful first impression. How a product is packaged and labeled can make or break a business, particularly in the beginning.

The partnership formed with a custom label provider will play a significant role in the success or failure of the private label product. Even though many will claim to be the best and promise to deliver what is needed, it will come down to due diligence to make the right choice.

Taking special care with labeling choices is key. Retailers should ensure that they are being truthful on the label and complying with all applicable regulations. Beyond this, custom labels should be unique, impactful and memorable so that they stand out from the crowd.

Private labeling is one of the hottest trends in retail, but it's not something that should be approached without a plan. Creating a new product that is exclusive can be profitable, and a business stands the best chance of success by taking a deliberate approach to this process and paying particular attention to branding and labeling.

If your company would like to learn more about the benefits of private labeling, the team at Century Label is happy to help. Contact us now to set up a free quote or answers to any of your questions about private labeling.

How to Choose the Right Private Label Manufacturing Partner

Going the private label route for food and beverage items is an excellent way to increase margins and expand reach. According to Nielsen and the Private Label Manufacturers Association (PLMA), sales of these products hit $128.6 billion last year, a 4.4% increase over the prior year and a 22.3% increase in unit share.

Choosing a private label manufacturer to create and sell these products with can be difficult. There are plenty of choices, and care must be taken to select the right partner to work with to guarantee mutual success.

Vetting different manufacturers for a private label product can be a tedious and difficult process, but here are some items to keep in mind:

Create a Unique Product

The first step should be to create a unique product. It would be a mistake to send something to market that isn't going to fill a need or create a positive customer experience.

A significant amount of time should be spent on market and product research on the front end so that adjustments don’t need to be made later. Even so, finding a manufacturer that is amenable when changes to the product are needed is key.

Consider Protecting The Design

If the design is truly unique, some steps should be taken to protect it before a private label product launch. This might involve securing a patent.

Something else that can be done to protect a brand is to set clear policies and procedures that define the right priorities. Once manufacturers have these in hand, there won't be excuses for falling short.

Ensure Quality and Timely Delivery

There is a common misconception that private labeling translates to lower quality. This doesn't have to be the case, and companies can help smash these mistaken beliefs by choosing a manufacturer that is going to deliver a quality product and promise timely delivery.

Some of the questions that should be asked of any prospective manufacturer include:

• What is your average delivery time? 

• Are there any hidden charges? 

• How do you ensure ingredient and final product quality? 

• Does your company offer product storage? 

• What is your minimum order quantity? 

• Can you produce a custom formula? 

• Is someone available for support?

Who to contact to ask these questions depends on the brand owner’s goals. For a domestic manufacturer, directories like MFG, ThomasNet, and Makers Row are an excellent place to start. For overseas manufacturing, check out sites like AliExpress, Alibaba, and IndiaMart.

Secure Graphic Design and Custom Label Services

The look and feel of a product is not something to be left to chance. Partnering with a company that specializes in branding, packaging, and custom labels is critical.

The partnership formed with a custom label provider will play a significant role in the success or failure of the private label product. Even though many will claim to be the best and promise to deliver what is needed, it will come down to due diligence to make the right choice.

If your company would like to learn more about the benefits of private labeling, the team at Century Label is happy to help. Contact us now to set up a free quote or answers to any of your questions about private labeling.

Top 5 Trends in Specialty Food Labeling

Specialty food labeling is a shifting, growing and evolving field that changes frequently—as does its appeal to the target consumer audience. In order to stand out and guarantee successful specialty food labeling and marketing, you brand owners must be aware of the latest trends in specialty food and incorporate them into the product labeling.

While the taste of the food is vital, presentation comes in a close second. If something isn't visually appealing or, worse, looks unappetizing, the road to the success will be unnecessarily challenging. This begins with labels, and here are some of the latest trends in specialty food labeling that can help set an item apart from the crowd.

1. Using Custom Lettering

While stock fonts are available to use on labels, brand owners will get more mileage out of creating something that is uniquely theirs. Custom lettering helps companies create memorable brands.

As a specialty food company, the type of lettering that is chosen will depend on the product and its target audience. Designers can create lettering that has certain imperfections, which gives it a non-digital appearance and separates it from the pack.

RELATED ARTICLE: What Custom Labels Say About Your Specialty Food

2. Evoking an Authentic, Nostalgic Feeling

What's old has become cool again. Retro and vintage images, colors and fonts have made a comeback over the past several years, and this extends to specialty food labeling.

Even the younger generation seems to derive a sense of ease and comfort through vintage designs. For those who aren't history buffs, some of these designs evoke an urge to explore the past.

3. More Truthful Ingredient Descriptions

No consumer has ever relished being lied to, but today's buyers are particularly sensitive when it comes to truth in advertising and labeling. In short, being more straightforward about a product's ingredients and its origins is going to help sales.

This can be accomplished through marketing campaigns, but it also extends to labeling. A growing trend is to use more "plain English" on food labels and to give buyers the information they want, particularly when consumers expect certain benefits from a product.

4. Feature Vibrant and Bright Colors

Anyone involved in marketing knows that colors can evoke strong emotions and influence consumer buying choices. Because of this, it makes sense to use them wisely in product labels.

Designers have begun to experiment more with using bold colors in product labels, and it is producing positive results. Brand owners with new specialty food products or those who are redesigning labels should consider adding some bold colors.

5. Eco-Friendly Packaging

Consumers are more environmentally conscious than ever, and most give props to companies that take these factors into consideration with their packaging.

Packages and labels that “go green” have the opportunity to not only help save the planet but also appeal to a larger segment of the market. Eco-friendly choices are now a win-win for specialty food companies.

Consumers encounter hundreds of labels each day and make quick decisions about what they're going to purchase. While a product's ingredients are essential, so too is the way that it is presented, as well as the company's branding.

Ultimately, long-term success could depend on the design and make-up of packaging and food labels.

At Century Label, Your Brand is Our Business. We have nearly 40 years of experience helping companies like yours achieve their goals through our unique custom labeling and packing solutions. Contact us now to learn more about our products and services.

What Custom Labels Say About Your Specialty Food

Specialty food is an expansive market offering unique and high-end food items made in small batches. These items generally contain higher quality ingredients and often have limited availability. Those that are venturing into the business of making or distributing specialty foods need a custom specialty food label. This niche is all about quality, value and exclusivity—and nothing sends the message quite like a beautiful custom label.

Conquer Branding

Custom labels give brand owners the chance to make their product one of a kind. They showcase the brand’s voice, tone and aesthetic in a way that sets the product apart from the other items on the shelf. Custom labels can help maintain a consistent brand image across channels by using the same color scheme as, for example, the product website, logo or artwork.

RELATED ARTICLE: 4 Benefits of Private Labeling for Your Brand

Establish High Product Value

Custom labeling is the perfect match for specialty food marketing. Custom labels ooze quality and class, giving products a high-value appearance. Since customers spend more on specialty foods than they would on their standard counterparts, they expect a top-quality experience with gorgeous custom labels.

Get Attention from the Right Customers

Product labels can appeal to a specific demographic. Keeping the label’s design minimalist, for instance, can appeal to a millennial audience. Designing custom labels to match a target audience can help boost lead engagement and, of course, the bottom line. Products can speak to the exact audience the brand owner is targeting.

RELATED ARTICLE: How to Use Color Psychology in Your Favor

Cultivate Brand Loyalty

Allowing customers to see into a brand is a great way to promote company loyalty. Custom labeling shows off brand personality, which leads to the customer feeling closer to the brand and becoming more willing to stay loyal. They will be able to recognize food products and differentiate them from others easily. Humanizing a specialty food company with custom labels can keep shoppers coming back for more.

Beat the Competition

Custom labels and shrink sleeves will give brands a unique flair and make them easy to distinguish from everything else on a shelf. The label evokes unique feelings in customers that differentiate products from the competition. Designing bright, creative and eye-catching custom labels is the best way to overshadow competition and move to the top of a niche.

Your Brand is Our Business - Let’s Get Started

The design team at Century Label is ready to help you take your vision and apply it to your specialty food product. We will take you through every step of the process, preserving the integrity of your brand and using high-quality printing techniques.

Our customer care specialists are standing by to make sure every order is exactly the way you imagined it, ensuring your satisfaction. Request a quote today to get started on your own quest for specialty food marketing success.

How to Make Sure Your CBD and Hemp Product Labels are Compliant

The newest version of the farm bill, which was signed into law in December 2018, has legalized industrial hemp and hemp related products by removing them from the Controlled Substances Act. As a result, more hemp and cannabidiol (CBD) products have hit the shelves than ever before, even in some states where they were previously considered illegal.

Even so, there are some restrictions on these products enacted by the Food and Drug Administration (FDA). Learn more about potential labeling restrictions and make sure your products comply with these restrictions.

FDA Labeling Restrictions

Even though the latest farm bill has lifted this heavy restriction, the FDA’s specific restrictions regarding the labeling of hemp and CBD products are still largely unknown, and there will likely not be a resolution anytime soon. Due to this ambiguity, several companies involved in the creation and distribution of these products will likely play it safe and adhere to the FDA’s labeling requirements on dietary supplements.

Contents of a Compliant Label

A dietary supplement label that is compliant with FDA regulations generally contains the following components, which must abide by their appropriate format:

• An identity statement that simply indicates what the product is (such as “dietary supplement” or “botanical supplement”)

• An accurate statement about the net quantity—usually in weight, measure or a numerical count

• A list of the ingredients in the product, starting with the ingredient with the largest weight value

• The name and business location of the product’s manufacturer or distributor

• The nutritional information and details of the product presented in the standard format known as “Nutrition Facts” and “Supplement Facts”

Most importantly, CBD and hemp companies must never claim that their product provides health benefits or cures to prominent medical conditions. The FDA will consider products that make these claims as drugs for human use, and they will go through the formal drug approval process.

How to Create Compliant Labeling

To stay compliant with the FDA, consider these elements when designing the labels of your hemp or CBD product:

• Ingredient Levels. The consumers will seek out CBD and other related ingredients to treat numerous conditions. Inform them of the accurate levels of CBD and other ingredients the product has so they can make informed decisions.

• Serving Size. Let the consumers know about the recommended amount of the product for use. This demonstrates transparency and ensures customer safety.

• Producer Name and Brand. Establish trust with the customer and promote your brand by providing information about your company.

Guarantee high-quality compliant packaging and labeling for the cannabis industry with Century Label. Contact us for more information or to get started today.

Marty Lavey Achieves Dale Carnegie Honor

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Marty Lavey, a Key Account Manager at Century Label, has recently completed The Dale Carnegie Course® in Maumee, Ohio. Marty won the Highest Award of Achievement, the top attainable level at Dale Carnegie.

The Dale Carnegie methodology is aimed at improving individual and business performance around the world and helps professionals learn how to form closer, more rewarding relationships built on trust and respect.

“The class was truly transformational” says Marty. “I have reached a confidence level that only Dale Carnegie could help me achieve and I have a completely new understanding of what leadership is using Dale’s principles.”

From all of us here at Century Label, congratulations Marty!

Market with Custom Specialty Beverage Labels

One of the most effective ways to improve the brand recognition of a specialty beverage is by designing a unique, custom label. The industry of specialty beverages is notorious in its use of attractive, attention-grabbing labels to improve visibility among consumers. Whether we’re talking about marketing craft beers, wines or spirits, the following tips will help create a specialty beverage label that boosts the branding and marketing of the beverage itself.

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Century produced shrink bands and pressure sensitive labels for Hella’s Founders Collection.

Choose a Theme

Specialty beverages generally use captivating labels to stand out among other products and garner the attention from potential consumers. This can make creating a unique brand and label challenging.

The best strategy is not to worry about what others are doing and craft a personlized theme for the brand and product. Then, use the right colors, images, and materials to create that specific theme. For example, Hella Cocktail Co. uses a minimalistic set of hat and glasses, as well as old-time lettering to evoke a unique, vintage feeling that stands out to the customer.

RELATED ARTICLE: Custom Bottle Labels That Stand Out from a Crowd

Tell a Story

While using creative imagery, lettering and themes to make a label stand out is important, it’s not enough. Engage the customer directly by providing information about the product. This information can highlight the unique varietals that the beverage offers. Alternatively, share the origin story of the brewery or the specific product. Consider the target audience and determine what kind of information they would appreciate.

Go the Extra Mile

When selling specialty beverages online and shipping them directly to the customer, make sure to use custom labeling to make the experience a unique one. A unique or specialized label targeted to the consumer will show special attention to detail and consideration that will make your business stand out from others. Add labeling to the package itself to boost brand recognition and impress the customer from the moment he or she receives the beverage.

Consider Quality

The design and information included on specialty drink labels is crucial in attracting consumers, but also consider the quality of the labels—use labels that are resistant to a multitude of conditions and environments. Also, they need to provide color and design options that accommodate your label ideas, as well as be ready on time and at a reasonable cost. Century Label can provide all of these features.

The sky’s the limit in choosing to market specialty drinks. Search for labels that fit a specific graphic designs, but also are affordable, made from reliable materials and available in a timely manner.

Your Brand is Our Business - Let’s Get Started

The design team at Century Label is ready to help you take your vision and apply it to your specialty beverage packaging. We will take you through every step of the process, preserving the integrity of your brand and using high-quality printing techniques.

Our customer care specialists are standing by to make sure every order is exactly the way you imagined it, ensuring your satisfaction. Request a quote today to get started on your own quest for specialty beverage marketing success.

Pressure Sensitive Labels, Shrink Sleeves and Flexible Packaging: What’s the Difference?

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At Century Label, we feature three main labeling and packing products that provide efficient, individualized solutions for specific client requests. Each of these options is ideal for different products and distinct goals. Learn more about the features and benefits of our three core products: pressure sensitive labels, shrink sleeves and flexible packaging.

Pressure Sensitive Labels

Our award-winning pressure sensitive labels feature full color capabilities and premium quality, perfect for helping a brand to stand out on the shelf. These labels are appropriate for a number of products, but ideal for bottles, jars and other containers where the brand must be the center of attention. Pressure sensitive labels are printed using two different methods:

• Digital Labels: Digitally printed labels are perfect for shorter printing runs, as it allows for less expensive and faster printing, as well as easier customization. These labels feature 1,200 DPI resolution and allow for a variety of colors by using up to six inks. Great for photo images.

• HD Flexo Labels: Ideal for longer printing runs, the HD Flexo printing process allows for a more detailed, high resolution of 4,000 DPI with greater clarity and richer color. This process can also incorporate cold foil metallic imprints.

Shrink Sleeves

Available in digital or HD Flexo printing, shrink sleeve film adjusts tightly to the container once it is exposed to heat. These labels provide a 360-degree display of the chosen artwork, and with the eight-color digital process, the brand dominates the container in space, color and vibrancy. The properties of shrink sleeve film also allow multiple products to be packaged together, as well as create a perforated tamper-evident measure to protect consumers from tainted products. The perforations make it easy to remove the label and recycle the container.

Shrink sleeves are commonly used to label and cover energy drinks, beauty products, certain medicinal items and anything using plastic bottle containers. Additionally, 3D proofing the labels before they are printed offers an added layer of accuracy.

Flexible Packaging

Digital flexible packaging pouches and bags are ideal for any short and medium printing runs, and is best suited for product that must be quickly and easily accessible. By using digital printing and streamlined manufacturing, flexible packaging reduces printing and set-up time, making it the most time- and cost-efficient packaging solution in the industry. Flexible packaging is used in multiple industries, such as beverage, nutraceutical, natural or organic products and pet food.

 It also enjoys other benefits associated with Century Label products, such as:

• High definition printing quality

• Easily customizable for greater marketing

• Greater sustainability compared to other packaging options

Bring Your Packaging to Life!

Don’t get left behind! Request a quote today to bring your packaging to life!

Century Label is always in touch with the latest in packaging and labeling solutions. Improve the visibility of your brand with pressure sensitive labels, shrink sleeves or flexible packaging by contacting us for a prompt quote.

Everything You Need to Know About Shrink Sleeves

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Are you looking for the most effective way of promoting your nutraceutical products? Shrink sleeve labels are a proven success when it comes to factors you should consider when promoting products in this growing market. Shrink sleeves bring numerous benefits to your nutraceutical marketing. 

Brand Integrity 

The best way to protect a brand is through sleek, smooth packaging and labeling free of any errors. The flexibility of shrink sleeves maintains the integrity of the brand by shrinking tightly to the shape of any container. Brand owners have the freedom to choose any container design without worrying about the label producing wrinkles or air bubbles. Additionally, shrink sleeves provide full coverage of the container, which allows for a variety of creative and persuasive designs. The label space allows for greater communication with the consumer, including product information compliant with the FDA, a crucial requirement for nutraceuticals.

RELATED ARTICLE: The Importance of Packaging: Why it’s Necessary to Take Branding Seriously 

On-Shelf Effect 

Studies have shown that the use of shrink sleeve labeling increases customer appeal while the a product is on the shelf. AC Nielsen ran a study in 2011 requested by the Eastman Chemical Company to measure the preference of label format among 800 customers in a variety of products. According to the results, shrink sleeve labels created the greatest persuasive impact on customers. In particular, the combination of shrink sleeves and highly contoured bottles ranked the highest in all five measured categories: 

1. Impact

2. Attention

3. Empathy

4. Uniqueness

5. Appeal 

Shrink sleeve labels are an overall preferable option compared to other types of labeling. 

Cost-Effective Advantages 

Shrink sleeves produce cost-cutting benefits beyond just creating an emotional response in potential clients and maintaining brand integrity. For instance, the full coverage nature of shrink sleeves offers sealing benefits to container caps. This reduces the manufacturer’s need to spend on separate, tamper-evident bands and caps, while offering an effective way of protecting the customers from altered or tampered nutraceutical products. In addition, costs can be reduced by eliminating the need for labels for front and back coverage, colors in the container itself, and UV protection for the package.

Add to that the proven consumer appeal of shrink sleeves and you can see how shrink sleeves can help you reduce costs and increase profits. Century Label is always in touch with the latest in packaging and labeling solutions. Improve the visibility of your brand with shrink sleeves or other options by contacting us for a prompt quote for your chosen products. 

Bring Your Packaging to Life!

Don’t get left behind! Request a quote today to take your printed labels into the digital realm and bring your packaging to life by making augmented reality a reality.

The History of Cannabis-Infused Craft Beer

Over the past few months, the concept of cannabis-infused beer has seen some developments that place the innovative drink in a large spotlight. You might get the impression that it was developed within the last couple of years, however the concept of introducing cannabis to beer dates back at least a decade. This new beverage has an interesting history that has led to its growing rise in popularity   

What Is Cannabis-Infused Craft Beer?

A cannabis-infused beer is, essentially, a beer brewed with barley and infused with marijuana oil. This should not be confused with cannabis-brewed beers, which substitute barley with the unused parts of the cannabis plant, like stems, stalks, and roots. Both drinks are non-alcoholic and aim to create similar effects without the drawbacks of a hangover. 

Hops and Cannabis

Before formal attempts to combine cannabis and beer, there was a connection between the two from 27 million years ago. The beer-related plant humulus lupulus (hops) and cannabis sativa (cannabis) were once the same plant. They are now different species with contrasting uses that did not meet until recently. 

Lagunitas Raid

In 2005, California brewery Lagunitas was raided by the Alcohol Beverage Control agency when it found employees smoking marijuana. In order to commemorate the raid, Lagunitas created a special craft beer inspired by marijuana, though with no cannabis-related ingredients in it. This event inspired the brewery to create more cannabis beer products years later. 

Dad & Dude’s First CBD Beer  

Colorado-based Dad & Dudes Breweria came up with the first two beers that included CBD oil in them, Sativa IPA and Indica Double IPA, in 2015. Both beers had short runs in the brewery due to restrictions imposed in December 2016, which inspired the brewery to fight for legalization of cannabis. 

Wiz Khalifa Joins In

The biggest mainstream exposure of cannabis-infused beer came in April 2016, when rapper Wiz Khalifa announced a line of cannabis-infused drinks, including beer, juice, and carbonated drinks. Despite the popularity, Wiz has not released any products to this date. 

Keith Villa Announces Ceria Beverages

After failed attempts and close calls by numerous companies, Blue Moon founder Keith Villa announced the start of Ceria Beverages—the first major company dedicated to cannabis-infused beers—in March 2018. These products contain THC instead of CBD oil that provide the effects without alcohol drawbacks. 

First US THC and CBD-Infused Drinks

Cannabiniers, a California edibles company, beat Villa to the punch in July 2018 by releasing a line of non-alcoholic brews with both THC and CBD oil to its home state and Nevada. At the same time, Lagunitas, backed by Heineken, released non-alcoholic THC sparkling drinks, the first major release of cannabis-infused drinks. 

As restrictions continue to loosen and new innovations occur in the field, cannabis-infused beers will continue to evolve and reach larger markets.  

RELATED ARTICLE: How to Promote Your Cannabis-Infused Craft Beer Brand

Your Brand is Our Business - Let’s Get Started

The design team at Century Label is ready to help you take your vision and apply it to your craft beer packaging. We will take you through every step of the process, preserving the integrity of your brand and using high-quality printing techniques.

Our customer care specialists are standing by to make sure every order is exactly the way you imagined it, ensuring your satisfaction. Request a quote today to get started on your own quest for craft beer marketing success.

Faith in Action at Century Label

Century Label, an Ohio-based label, sleeve and flexible packaging converter, is guided by cutting-edge technology, customer satisfaction and a deep religious faith.

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Todd Frendt, right, and production manager Jeff Atkin at Century Label

Every Wednesday morning, senior executives at Century Label get together and do something that most businesses leaders might do in private: they pray. 

Religious faith is a key tenant at the Bowling Green, Ohio-based label company. It’s even written into its mission statement, which states: ‘To birth, grow and operate businesses to model and extend the kingdom of God.’ 

‘It’s the core of our business,’ said Todd Frendt, vice president and general manager at Century Label. ‘For about 15 to 20 minutes first thing in the morning every Wednesday we pray for the company, we pray for the employees, we pray for where our business is going. That Kingdom of God mission statement is a pretty strong model for us.’

In addition to its unwavering faith, technology, digital printing, innovation and business ethics guide the day-to-day operations at Century Label.  

History

Century Label started in 1980 as Century Marketing. Its current owner, Al Caperna joined the company that same year. 

Much of Century Marketing’s early success came with what the company said was, ‘unprecedented popularity and demand’ for children’s fuzzy stickers. Century Marketing later changed its name to CMC Group, the parent company of Century Label. 

Under the CMC Group umbrella is also DayMark Safety Systems, a company that specializes in FDA and USDA compliant labels; SmartSolve, a manufacturer of water-soluble paper-based materials; NovaVision, a producer of holographic security products, and a company called Affirm Global that provides financial help to end poverty in developing countries. 

Across the five businesses, CMC Group employs more than 300 people in the US, Canada and the UK. 

The early days at Century Label meant producing labels for what the company calls ‘Main Street businesses’, or small companies such as gift shops, florists, jewelry stores and bike stores. As the retail landscape shifted to big box stores in the 90s and early 2000s, Century Label shifted with its changing consumer base. But ironically, today’s retail landscape looks a lot like the early days at Century Label. Many of its customers today are small, independent and craft retailers looking for quality and inventive labels.

“Research shows that consumers make decisions based on the look and feel of the label. You can be standing in the aisle of the grocery store and want more information about a product, or want to know the brand story, and you can scan it and find out. AR really endears the consumer to the product.”

Augmented reality (AR) labels have been a fun project at Century Label. With an app, consumers can scan the label, sleeve or flexible package and engage directly with brand, even from the store aisle. 

Century Label executive director of marketing Leasa Lee says: ‘There’s a lot of research and articles showing that consumers actually make decisions based on the look and the feel of the label when they’re making their selection at the store. It’s not a far stretch to be standing in the aisle at the grocery store and you want more information, or want know the brand story, and you can scan it and find out. AR really endears the consumer to the product.’

Century Label caters to craft beer, specialty food and beverage, nutraceutical, health and beauty and industrial and chemical markets. It’s cornered the market on short-run, multiple SKU jobs, but has recently invested in equipment that will open the door to new markets and new strategies. 

Technology      

Century Label relies on the latest label technology for its pressure-sensitive labels, shrink sleeves and, the latest addition to its portfolio, flexible packaging.

The company was the beta site for the HP Indigo 8000 digital press. When Century installed it in 2016, they were determined to print shrink sleeves on it. 

‘When the 8000 press came out, we weren’t sure if we were able to print shrink on it, but within a month we were,’ said Susan Ramos, an account manager for the craft beer and specialty food markets. ‘We were the first company in the world to run shrink sleeve films on the 8000.’

Two HP Indigo 6800 digital presses, and two 17 inch, 8-color flexo Mark Andy P5 presses round out Century Label’s printing machinery. Its HD Flexo press allows Century Label to print at 4000 dpi. Digital printing has been key to its success.

Frendt said: ‘We’ve always been playing in the short-run, multiple SKU markets, but strategically we’re moving to mid- to long-run jobs with the (HP Indigo) 8000 and our flexo presses.’

Ramos added: ‘As our customers grow, we like the ability to grow with them. Now we have the means with the 8000 and the flexo presses to do that. As they see more growth, we can service them as their needs change.’

Century Label is frequently honored for its innovation in print and work with color. The company prints in expanded gamut CMYK+OV and can hit 93 percent of the Pantone colors. A full-time color manager on staff ensures that. The company is G7 qualified in both digital and HD Flexo.

For finishing, Century relies on equipment from AB Graphic, Brotech and Karlville. The company cites its Aztech inspection units as crucial to ensuring labels, sleeves and packages are quality controlled. The company uses Esko’s software in prepress and HP’s Mosaic for individualized and unique labels and shrink sleeves.

“Over the last two to three years we’ve really seen labels and shrink sleeve move into flexible packaging. We started researching it: how big is the market? How can we compete in it? It’s a $354B industry and we want a piece of it.”

— Century Label owner Al Caperna

New markets and opportunities

In the past year, Century Label has seized on the growth of flexible packaging in the narrow web market. The company recognized the format’s rise when some staff members attended some end use tradeshows.

Caperna says ‘Over the last two to three years we’ve really seen labels and shrink sleeve move into flexible packaging. We started researching it: how big is the market? How can we compete in it? It’s a $354B industry and we want a piece of it.’

Flexible packaging will be a key focus for the company in 2019 as they evaluate the market, its customers and equipment.

‘With the groundwork that the team has done over the past year, we’re seeing the need. Particularly after walking the Labelexpo, Pack Expo and Fancy Foods shows, we saw a predominance of flexible packaging in every booth,’ Frendt said. ‘It’s the place to play right now. We see it as key for our growth.’

Article originally published in the Feb-Mar 2019, Volume 41, Issue #1 of Labels & Labeling Magazine and online at Labels & Labeling.

How to Promote Your Cannabis-Infused Craft Beer Brand

As more and more states legalize marijuana, interest in hybrid products has exploded, fueling a significant jump in the number of cannabis-infused treats on the market today. Perhaps none of them, however, capture the youthful, laid-back vibe of cannabis itself like cannabis-infused craft beers. Companies in states where marijuana is legal have jumped at the opportunity to market an alcohol-free, cannabis-infused beer that produces the relaxation consumers of both beer and cannabis covet, without the potential for a hangover.

If you’ve created your own cannabis/beer infusion, you’ve created a unique product at the beginning of a trend. Your packaging should reflect this, while making you stand out from the others. To create the youthful, fun vibe you need, consider elements from both the craft beer and cannabis industries:

The Leaf – Consider the Standby

When most of us consider the image marijuana had years ago, nothing stands out more than the traditional green marijuana leaf. Numerous cannabis companies still use the five-pointed leaf in various styles from campy to classy. While it’s come a long way from its original place on blacklight-activated posters in college dorm rooms, you can continue the hip trend marijuana edibles have been following and use a sleek, modernized version. Or, consider hearkening back to the funky, psychedelic origins many of us are familiar with. 

Crisp White Cans

A current trend in craft beer is the all-white can with minimalistic branding and product information. Across a few different brands, the primary designator of the type of beer included in the can is a lone block of color that makes up the actual logo itself. Of course, green is the traditional color used in cannabis marketing, and a stark white can with green branding sends the “fresh” and “cannabis” messaging effectively. 

Natural Could Be Best

Natural has always been a staple of the cannabis branding community, and cannabis-infused beer is no different. In fact, primary consumers of both products tend to enjoy the outdoors. Consider a full-scale printed photo of a natural feature, the use of earth tones, and natural elements in your packaging.

Stand Out From the Sleek

A major trend in cannabis packaging right now is aimed at garnering the attention of those wishing to incorporate marijuana into the upscale luxury lifestyle they’re already living, resulting in stark, sleek packaging that almost hides the nature of the product. Using a more youthful, colorful packaging scheme can help you stand out from other cannabis products and capture your ideal audience. 

Your product is unique, and getting it to stand out among other beer and cannabis brands alike could require the use of packaging ideas from both industries. Consider where your product will be displayed and craft a packaging scheme that will draw attention your way. 

RELATED ARTICLE: Custom Bottle Labels that Stand Out from a Crowd

Your Brand is Our Business - Let’s Get Started

The design team at Century Label is ready to help you take your vision and apply it to your craft beer labels and shrink sleeves. We will take you through every step of the process, preserving the integrity of your brand and using high-quality printing techniques.

Our customer care specialists are standing by to make sure every order is exactly the way you imagined it, ensuring your satisfaction. Request a quote today to get started on your own quest for craft beer marketing success.